I had to change some of my ideas as i would logistically be unable to do the shoots or was not comfortable with carrying out some ideas. Also after doing other shoots, some ideas appealed to me less and i found more of the path i wanted to take with this and how i wanted to go forward
Daily Archives: April 16, 2019
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Photo Shoot action plans
Case Studies
Editing and Developing: 7
Chosen Photograph:
Chosen Photograph
This is the photograph I have chosen to edit and finalise for this recreation, I feel my model is posed the best in this photograph and the angle is the best and it looks like it has the best potential to be the best recreation of the original Ad. I feel it has good lighting that can be edited and adjusted to fit right and create a good image and there is enough of a background showing for me to turn the back blue.
Editing Process:
Editing 1
To begin with I began by editing the brightness and the contrast of the photograph, I adjusted both of them due to the style of the original ad being quite vibrant in its colours quite harsh which is why I adjusted the contrast and then as well the brightness as to be able to have the image as well lit.
Editing 2
Editing 3
For the next part I selected around my subject and around the frame so that only the background was included in the selection I then went and played around with the colour photo filters to find the right shade of blue to put as the background of the image. I left the table unselected as although it was very low down in comparison to the original AD I did not feel I would be cropping it out so left it clear to be kept in the photograph.
Final Outcome:
Below shows my final outcome from the photoshoot and the editing, I feel this photoshoot and recreation turned out well as it shows a different side of the advertising in fashions as it is a recreation of a different time when fashion was having different sides between two very different decades, overall I feel it has been a successful outcome.
Final Outcome
Recreation 7 // Vogue | 30’s
Background:
The 1930’s is the interwar period – an era often overlooked in favour of the vibrancy of the roaring ’20s, the make-do-and-mend attitude of the 40’s and the subsequent grandiosity of Christian Dior’s New Look of 1947. The Wall Street Crash in 1929 started a fundamental change to how people lived their lives, with no money to spend companies started researching cheaper methods of manufacturing clothes and cheaper fabrics were being created to replace the decadent fabrics of the 20’s. There was a return to lay-like glamour in the 30’s. Dresses were designed to show off curves of women, they accentuated the waist but not in an extreme was like the corset wearing years of previous decades. There was a business like influence with two piece outfits being worn.
Plan:
For this recreation I will be taking a famous ad from the 1930’s to recreate, I am planning to do it in the studio to have a plain background for me to edit back into and deal with. I will have my model sit at a table and chair and recreate the pose of the original model. I will attempt to have a good recreation of clothes and stance of the of the original model.
Eight Recreation:
Vogue Cover Poster | US July 1939
Above shows the famous ad that I will be recreating from the 1930’s this specific ad was produced in 1939 photographed by Horst P. Horst, and features the fashion model Muriel Maxwell in an all-American color palette.
Contact Sheets of Outcomes
Above shows my contact sheet of outcomes from the photoshoot. I feel some of my images turned out quite successful, I had some issues with the height of the stool and the table in comparison to each other however I feel the images still worked well and have the potential to work and be edited to look like a good recreation.
Unedited Best Outcomes:
I feel these two photographs are my best outcomes from the photoshoot, I feel the first photograph has a good angle and positioning to see the subject in the frame however I feel the second has good lighting to be able to go through and edit the photograph and generate a good recreation, however I feel the angle for the second image doesn’t have as good and angle compared to the first.
Best Outcome 1 
Best Outcome 2
Feminist Art Movement
What is the Feminist Art Movement
Article ::
https://artsandculture.google.com/theme/owJCnOKeoTaiKw
Feminist art is art by artists created consciously in light of developments in feminist art theory in the early 1970’s. Though hard to pinpoint it’s thought Linda Nochlin’s essay Why Have There Been No Great Women Artists? first sparked debate when published in 1971, she explored the social and economic factors that had prevented talented women from achieving the same status as their male counterparts.
Building on that idea were parts of John Berger’s book Ways of Seeing in 1972, which, among other things, explored differences in representation of men and women, Berger concluded ‘Men look at women. Women watch themselves being looked at’, essentially saying Western art was replicating the unequal relationships already embedded in society.
The Dinner Party by Judy Chicago, 1974-79 (from the collection of Brooklyn Museum)
As what’s known occasionally as the first wave feminist art, women artist began to create work that dealt with the feminine experience, they began to explore vaginal imagery, menstrual blood, body art, conceptual films and using techniques previously dismissed as ‘women’s work’ such as embroidery.
One of the most Iconic works of this time is Judy Chicago’s The Dinner Party (shown above). The installation shows 39 place settings arranged along a triangular table for various mythical and historical women. The piece functioned as a symbolic history of women in western civilization. Below shows a test place setting that the artist created for author Virginia Woolf.
Virginia Woolf test plate for The Dinner Party by Judy Chicago
The progress made by previous generations of feminist artists as meant that many contemporary creatives working in the 21st century no longer feel the responsibility to identify as ‘women artists’ or openly address a women’s perspective in their work. Rather many artists produce work that is focused on their individual concerns as opposed to a general feminist message.
This can be seen in the work of artists like Tracy Emin or Cindy Sherman, whose self-portraits take on the role of iconic stereotypes and questions the male gaze. While Sherman doesn’t identify as a feminist artist herself, her practice grew from and is connected to the first and second generation of feminist artists.
My work I feel can take on some of these ideas especially relating to Cindy Sherman, ideas of not forceful feminism anymore however just slightly pointing out and bringing out photographs to get people to notice things and look at things differently in terms of feminism and females in relation to males. Cindy Sherman has been my biggest influence throughout the project for me personally as I try to generate ideas from looking at the way she works and generated images that allowed people to generate their own ideas.
Madonna (Self-Portrait) by Cindy Sherman