Chosen Photograph:

• 

Above shows the photograph I have chosen to edit and develop, this I feel is my best photograph as I feel it has the best composition in relation to the original advert. I think that the lighting is good and gives me room to work with the photograph and edit it. I think that I am a good distance away from the subject in this photograph as it gives me the ability to edit the image like the advert with having her head come into the boarder and also means she is not too small in the frame or large.

Editing Process:

• 

• 

For the first two steps I adjusted the brightness and placed a pink hue across the whole photograph. I did this to get the pink tones out that the original photograph has and also to make the photograph not so dark. To have the pink show through well.

• 

• 

Next I went and used the magnetic lasso tool and made my way all from the bottom and all the way around my subject and then around the frame, I did this so that I would just have the background of my image selected and then I could go in and make the background an even more vibrant pink to match the original without changing the colours and tones on my subject.

• 

• 

Next I went and unlocked the layer so that I could take the polygonal lasso tool and cut away the top of my image leaving the top of her head out of the frame with a clear background so that I could then move it.

• 

Lastly I created a separate white document that was larger than my image and placed the cut out image on top to give it a white boarder like the original ad, I then cropped down the boarder to get it all the right size and merged the layers.

Final Outcome:

I am happy with the way that my final editing turned out, I feel I have replicated the original photograph as best I can and it has worked well in showing a development of ads and how they’re used which is what I wanted to generate.

• 

Background:

This advert that I am going to reproduce of Marilyn Monroe is an advert that has come from a a company named DesignCrowd that began crowdsourcing for freelance designers, it asked its users to photoshop the world’s ‘Most famous and missed pop culture icons’ into modern advertisements and campaigns. Many of the designers submitted several ads with Marilyn Monroe as the face, one of these being the Louis Vuitton advert below.

Plan:

For this photoshoot I will be taking the camera back into the studio, taking a model that I feel will work well with the style of photograph. I will have the model dressed in clothing similar to that of the original. I have a bodysuit able to use for the shirt the original is wearing and access to a suit jacket to have my model wear. I will have them recreate their makeup in a similar way with the use of a red lipstick and enhanced blush to have it resemble the original.

Fifth Recreation:

• 

Above shows the advert I will be recreating in this photoshoot. I will be taking the picture in the studio and will edit it according to how the photographs turn out, this may include altering the colour of the background as there will be a white screen in the studio and the original photograph can be seen to have a blush pink tone in the background of the photograph.

• 

• 

Above shows the contact sheet of my unedited outcomes, I feel many of them turned out well with what I had, one of the struggles that I came across was the access to props in the photograph, I had to improvise with what I had, for example using the bottom of a music speaker to recreate the look of a trunk and a bag that I had handy for the bag on top. Despite this I feel my images worked well as I got a good composition in relation to the original and they are clear and well lit.

Unedited Best Outcomes:

Below shows what I feel are my best images while unedited, I feel these ones had a good range of composition and the lighting is working well. My favourite is the far end image as I feel it works best as it isn’t too close to my subject and has everything I need in shot. I feel the middle photograph could be improved by moving the bag in shot and the first I have the camera slightly far away however compared to all of the outcomes I produced they are my most successful with lighting, clarity and composition.

• 

• 

•