I have chosen this photograph to work with as I feel it made for the best potential with the facial expression my subject is making as well as the positioning of the camera for keeping her legs slightly out of frame for the purpose of having the best recreation I can. I aim to edit the photograph to give it the grainy tones of the original ad as well as turning it into black and white.
Editing Process:
Editing 1
Editing 2
For the first part of editing I turned the photograph into black and white and then shifted some of the colours so that the shirt turned into a darker black like the original photograph.
Editing 3
Secondly I went and added noise to create the grainy effect, I feel using this has worked well for me in previous images so have used it again to create the effect I am looking for.
Editing 4
Lastly I went through and cropped the photograph so that the subject took up most of the frame as this is what is happening in the original photograph and I feel works best.
Final Outcome:
Below shows my final edited outcome, I feel it as worked well, not as well as some of my previous recreations however I do believe it still works, I feel I have been able to show well a different side of advertising in the 90’s in the ways they represented women, this being due to the facial expression of my subject and the way she is lying which could be seen as sexualised or in a flirtatious manner which is what I was trying to put across which I feel was coming through in the original ad.
Throughout the 1990’s supermodels dominated the fashion industry. In 1994, one year after the following advert was produced, grunge clothing rapidly declined as fashion became more feminine and form-fitting, high-shine fabrics such as satin and silk became very popular. The most common look among young women was to wear the short black slip dress worn over a tight undersized t-shirt. Anna Nicole Smith was not the first Guess Girl, however she is one of the most memorable. The late model’s work for the denim brand helped skyrocket her to stardom and yielded one of the most iconic ad campaigns of all time.
Plan:
For this recreation I will be setting up a sheet of fabric on the studio floor to mimic the idea of sheets underneath my model. For the benefit of my model I am planning to angle the camera slightly differently and have the shirt more closed so not to show anything that may be seen as too revealing. I am going to have my model wear a button down shirt and tights as well as trying to find heals to recreate the outfit in the original advert.
Fourth Recreation:
Anna Nicole Smith | Guess | 1993
Above shows the advert I plan to recreate, I have chosen to recreate this as I feel it shows a different side to some of the fashions that dominated the 90’s as it shows that even in a time where denim and grunge dominated women were still advertised as objects and in an overly sexualised way.
Below shows a contact sheet of the outcomes of the photoshoot, I came across some difficulties while doing the shoot as for finding heels and a shirt long enough to cover so the images didn’t turn out exactly how I had expected however I still think with some editing I could produce a good outcome.
Contact Sheet of Outcomes
Unedited Best Outcomes:
Below shows the three images I feel worked best, this is because I think either the facial expressions or the positioning of the camera is working well for these images. For the first image I really like the facial expression my subject has however I feel that having the trousers on the legs in the images ruins the recreation slightly. The second I feel works well for both facial expression and positioning as you can’t see so much the covered legs so I feel makes for a more accurate recreation. The third is slightly further away however I feel works well for both the angle and the facial expression.
In this photoshoot my artistic aim is to recreate some of the ‘famous’ propaganda which was used during the second world war, in order to showcase another element which was vital for Jersey’s journey through the second world war. I am going to try and capture the images in the style of tableaux photography, where I use similar lighting, positing and poses in order to capture my images. I decided not to focus on costumes as me nor my models had outfits like the actual images, doing this allowed me to focus more on the positioning, pose and capturing and accurate replication. To capture these images I will be using the studio, with artificial lighting. I shall experiment with 1,2 and 3 point lighting and the warmth of the soft boxes in order to create different effects when capturing my models doing the poses. Using the different types of lighting will allow me to use different effects like chiaroscuro, which will allow me to showcase my camera skills and knowledge. I intend to keep the shutter speed at fast, as I do not want any blur, as the images will not be like the original images. However, to show further exploration I may decide to experiment with the shutter speed at the end of the shoot to see what types of images I can create and use for my own propaganda. I kept the ISO low throughout the photoshoot so there was no noise being created, and the aperture was also on a normal setting so the image was not darker nor lighter. My modals face is usually going to be my main focus point and so I will look and experiment with using different depth of fields in order to showcase this. Prop wise I will not be using very many as I wanted to make this photoshoot as simplistic as possible.
Contact Sheets:
Evaluation:
To evaluate this photoshoot I believe I have managed to capture many successful images which shows competence with camera skills in a photography studio. I was able to explore using my shutter speed, ISO and different types of lighting in order to create different effects. I believe that my images that I have captured are very much like the original ones, which shows my ability to follow the style of tableaux photography due to the research I have conducted. Moreover, I managed to think ahead while capturing these images, during the shoot I decided I wanted to make a gif (moving image) of one of my models moving into the pose of the propaganda I was recreating. Due to this decision of mine I managed to capture the first image have my model slightly move and repeat this, as if I was creating a stop frame animation. Not only have I managed to produce accurate recreations I also have produced images which are like Kruger’s work, which will allow me to explore her style in the editing process. One issue that I ran into was getting the model to do exactly what I said, and sometimes my instructions where not clear which lead to poor quality images and models in the wrong pose. However, when I realised this was an issue I ensured that my instructions where much clearer and this resolved the problem.
Action Plan:
As an action plan I intend to use my successful images in photoshop, to further replicate the propaganda I have chosen. Moreover, it will allow me to further explore the style of Kruger’s work and give me the opportunity to explore and utilise my ideas which I have thought of when I conducted the research to see what makes a successful propaganda poster. In addition, I will use the burst of images in order to create a gif of my model getting into the ‘famous’ position, and therefore will have to use a website online to make the gif or make the gif within photoshop using tutorials.
