Easton Chang is an award winning photographer who specializes in capturing advertising and commercial photographs. His work is based in Sydney, Australia and comes to cover North America, Asia Pacific and Pan-Europe. He captures his automotive photographs in studio and on location to achieve the best results. He has received several awards for his creative and stunning photographs such as 2013 Australian Advertising Photographer of the Year, 2012 Australian Advertising Photographer of the Year and 2011 Automotive Photography Awards Judging Panel.

These are my favourite photos by Easton Chang:

This is my favourite photo by him, its main features are strong, bold shapes throughout. The sculpted shape of the car in the middleground strengthens the image and adds structure to it. The lighting of the photo helps achieve these shapes and lines, it is angled to catch the different depths of different areas of the car. The woman in the dress in the foreground as has very strong shapes But these aren’t as straight and organised as the ones of the car, but they have a deep red colour and real sense of depth which makes the photo much more eye catching. This is strengthened by the red dress being the only element of the photo which  has strong and brighter colour. It also draws your eyes to the right side of the photo, and away from the centre which is the weakest point of any image. The lighting also changes throughout the photo, as you look from left to right the photo gets much darker; the right side of the dress, the clouds, and even the mountains are much darker. The mountain range in the background adds more depth to the photo, it also helps minimize any blank space in the photo.

Overall, the lighting, structure, and layering help make the photo look sleek, eye catching, and full.

How/why the case study will influence my work:

He has influenced the way I will utilise colour in my photo shoots. Being very reserved with the use of colour makes the colour that is there more powerful. I will also be more careful with lighting in my photo shoots; using less lighting creates more shadows and makes shapes more prominent.

Mark Boyle who was born in Glasgow, collaborated with his partner Joan Hills during the 1960s. Their project ‘Journey to the surface of the Earth’ began in 1968 – 69. After being blindfolded, they threw darts at a world map, in order to pinpoint 1,000 areas of the earth’s surface to duplicate. When travelling to a selected site, the Boyles would throw a T-square in the air to select a random area to replicate. In the 1970s their two children assisted in producing these works. Together they operated under the name ‘Boyle Family’.

Image Analysis

This photograph depicts a street corner and a road with yellow markings and different textures of tarmac and cobbles. The image shows exactly what you would see if you looked down onto an area of road and because of this I think the image was taken handheld due to the angle that is shown through the photograph. The colours of the photograph are typical and natural, along with the shadows and lighting created by the natural light. The road looks like it’s damaged and decaying which shows the viewer what you can find by simply looking at places that are usually overlooked. The photograph doesn’t have much depth, except for the curb but even this appears to be on the same level as the road, possibly because of the bird eye view style of the shot. The photograph reflects the time period, with a new style of making roads. The tarmac covering the cobbles shows the advancement in society as well as the destruction of the pattern. The photograph gives a profound sense of reality since the image is so simple yet effective since it displays the view that everyone would be able to see on a day to day basis, but would never look at twice.