Book in hand: How does it feel? Smell, sniff the paper. 

The book’s cover is made of a smooth matte card surface which folds back to reveal extra photography. The texture of the paper seems to be smooth with small indentations possible to reflect the type of material she has photographed inside the book. However the back of the book’s texture resembles the wall paper photographed, being more textured and harder to run your hand across, adding interaction with the reader.

Paper and ink: Use of different paper/textures/colour or B&W or both. 

All the paper in the book seems to be thin paper, slightly thicker than your average printing paper in order to represent the type of materials photographed. Within the book however there are detached pages which provide extra information that informs the viewer of the overall intentions of the photographer, seen through yellow paper with black ink. The ink used is relatively thin and small compared to the size of the photos, consisting of only one variation of font. The further you progress into the book it does feel like the pages become slightly more textured and thicker to the touch as you pass through the three sections.

Format, size and orientation: Portraiture/landscape/square/A5, A4, A3/number of pages: 

The book itself is A4 sized, done to compliment the graphics within it which require an equal amount of neutral space to cover each page. This is complimented through her use of a portrait styled book, allowing her to capture the textures created perfectly, something that could not have been achieved through the use of a landscape book. Overall there are 167 pages to the book, with roughly 50 pages per section and the rest being informative pages, presenting consistence throughout.

Binding, soft/hard cover. Image wrap/dust jacket. Saddle stitch/swiss binding/Japanese stab-binding/leperello

The book uses a dust cover across the font of the book which is then stuck down as it reaches the back. This makes it extremely user-friendly as it prevents the buyer from possibly losing or damaging the cover of the book, stopping it from wearing in the long run.

Title: Literal of poetic/relevant or intriguing?

The title is a literal representation of the books topic, as it consists of three individual books put in order of relevance to make one. To me this is intriguing as it presents all of the images in a new light previously not seen before.

Narrative: What is story/subject matter: How is it told?

The book is based around the experimentation of layered paper and gradients, whilst using aesthetic matte colours to allow images to pop out at you. As you progress through the book the techniques used to make these collages seem to become more and more advanced, showing the artists improvement over time.

Structure and architecture: The design/repeating motifs/specific features developing a concept or constructive narrative

The imagery inside the book tends to be based around the same subjects, paper. This is consistent throughout the book in different variations, however much of the pages have a double-sided plain matte backdrop to separate images and topics.

Design and layout: Image size on pages/single page, double-spread/images/grid, fold- outs/inserts:

Each photo is A4 within the book, with no double page or alternative styled pages. This adds a sort of consistency throughout the book which can be viewed equally, with the only other use of page design being the implementation of loose information sheets.

Editing and sequencing: Selection of images/juxtaposition of photographs/editing process:

The images inside the book seem to have been edited using software such as Photoshop and Lightroom. This enhances the matte colours in each photo massively as it presents a contrast not seen by the camera. As a result of this it produced more abstract and conceptual type photography as the colours used seem to out there to be real.

Images and text: Are they linked? Introduction/essay/statement by artists or others. Use of captions (If any).

The text inside the book mainly is about the style of photography she uses, and her biography, read through on the loose pieces of paper throughout the pages. There is no introduction to the book which instead head straight into the first topic, the same goes towards the tags which are also absent in the book.

What is the book about? The artist’s new trilogy brings together three series of approximately 40 works each. The first series, Beyond Blue, is devoted completely to colourful threads, staged against coloured backgrounds. The viewer feels compelled to linger in this radical reduction, trying to unravel the entanglement of the seemingly unspectacular with the resulting aura of contemplation. In Shifting Clouds, Backhaus considers and documents this very transition – a reality that lies in between things. The second series shows fragments and visions that are poised on the verge of becoming, caught in limbo: reflections, chaotically appealing surfaces, shapes imaginatively metamorphosing, upbeat tones, intensely coloured sensations. In the third series, New Horizon, the artist presents free-flowing and persuasive poetic impressions. The compositions captivate with their variety and puzzle-like elements. Backhaus is breaking new ground in photography, incorporating components of mixed media, painting, and collage that expand and deepen these abstractions.Who is Jessica Backhaus? 

Jessica Backhaus was born in Cuxhaven, Germany in 1970 and grew up in an artistic family. At the age of sixteen, she moved to Paris, where she later studied photography and visual communications. Here she met Gisele Freund in 1992, who became her mentor. In 1995 her passion for photography drew her to New York, where she assisted photographers, pursued her own projects and lived until 2009. Jessica Backhaus is regarded as one of the most distinguished voices in contemporary photography in Germany today. Her work has been shown in numerous solo and group exhibitions, including the National Portrait Gallery, London, and the Martin-Gropius-Bau, Berlin and the Kunsthalle in Erfurt. To date, she has eight publications to her name; Jesus and the Cherries, 2005, What Still Remains, 2008, One Day in November, 2008, I Wanted to See the World, 2010, ONE DAY- 10 photographers, 2010, Once, still and forever, 2012, Six degrees of freedom, 2015 and A TRILOGY, 2017, all published by Kehrer Verlag, Heidelberg, Berlin.Her work is also featured in the book: Women Photographers by Boris Friedewald (Prestel Verlag 2014 and 2018).
Her photographs are in many prominent art collections including Art Collection Deutsche Börse, Germany, ING Art Collection, Belgium, Collection of the Museum of Fine Arts, Houston, USA and the Margulies Collection, Miami, USA.

When making my book I would love to split it up into three sections reflecting the process of consumerism, using almost three different style of photography that link together to represent a common cause. What I loved most was how the pages in  the book end to reveal text and carry on once the text finishes, producing a smooth an aesthetic look for the viewer.

My topic in 3 words: Process of consumption

Topic described in a sentence: I will be exploring how consumption leads to a change in landscape and the process leading up to this change.

My topic described in a paragraph: I will be looking at the process of consumerism. Firstly exploring the areas which the consumerism starts and then looking at the effects which warp the landscape due to this consumerism. This will be specifically looking scarred landscapes and the inhabitants around the area of it, which I will compare with more scenic areas (where the products are produced), here I can observe the sheer size of waste hidden away in Jersey and how it is dealt with whilst forming new areas of land within it designated dumping grounds.

Design:

• Look and Feel: A Glossy/matte cover which produces a photographic paper feel would be great regarding the topic of consumerism and the process our products go through.
• Paper and Ink: Glossy paper used to bring out the colour in each image especially the plastics, with bold black ink to highlight certain photographs.
• Format, Size, Orientation: A landscape book could be used due to the majority of the photos being landscape themselves, I could also utilise the space buy having a large amount of negative area surrounding the photos.
• Binding and Cover: The cover would be the image that I think best sums up the entire project, probably an image of the dump and the piles of plastic with a large amount of negative space to fit the title in.
• Title: My title will be about the topic of consumerism, using probably one of the three topics: Producing, Consuming or Waste.
• Structure and Architecture: The structure will mostly consist of two images per double spread, with one image used for break pages. There will be the occasional double paged image which will probably be the photos I find the strongest and highlight the topic of consumerism best.
• Design and Layout: The design and layout will mostly consist of two images per spread, with the occasional singular image double spread.
• Editing and Sequencing: I will be trying to sequence the images in the order and process of our consumption. The first section of the book will be the process of making products, the second being the process of consuming the products, and the last section will be the outcome of our consumerism and the waste it causes.
• Images and Text: Between each section I would like to add an information page informing the reader of the new area of choice, I will probably have the essay at the beginning of the book to provide an insight into the book before the reader carries on.

Before starting the development of my book I decided that I should analyse an image from each of the categories to present how I intend to make it reflect the process of consumerism and its source, product and waste. This would allow me to come to a better understanding of how I should compose books layout, whilst giving me ideas on how I could go about looking at the sections within the book. Here are my chosen images on analysis:

Source:
This image reflects the source of consumerism, done through the presentation of a quarry I intend to present the viewer of the devastation caused by industrialization and its effects on the scarring of the surrounding landscape. The photo of the machinery present in the quarry to me creates an insight into the generally unseen process behind the creation of our products and its impact on our environment. Accompanied with this I will be using a variety of different images based around the quarry to compliment it and provide a broader perspective regarding the landscape used for its materials. When putting this into the book I will be making sure that the other images used consist of the same coloured imagery and representation, something I would like to do as it would set a theme throughout the section using a generalized presentation of area transformation.

Product: The second stage of consumerism I photographed is the outcome of the industrialization, the product. Here I went into shops to explore how there was a huge change in presentation from the originally messy portrayal of the quarries, to a now more organized and aesthetic presentation of aisles of food on shelves. I put this as the second section to purposely contrast the previous topic, whilst making the viewer think of the completely different atmosphere used by companies to promote and hide the origins of products sources. When implementing the food images into the book I will be making sure there is a cold theme of organization, using colder colours compared to the warm browns and reds of the source, this hopefully will be impacting the viewer opinion regarding how we now see the process of out consumerism that consists of unseen impacts made by these global companies in order to sell their product.

Waste: 
This is the final representation and outcome of consumerism, the waste. Here I photographed the piles of rubbish careless thrown away after their initial uses had been completed, left to be transported or recycled in various other locations. When taking the images here I made sure to capture the sheer mass of the rubbish in such as small area, presenting it as a jumble or unorganized mess that grows more and more by the day. Finally when I implement them into my book I will be making sure to include images that portray the same viewpoint I possess regarding the use of the landscape, in which I will be using imagery taken of landfill and the piles of dirt created from them, all the while looking at how they as a result permanently scar our environment.

In what way do photographers Edwards Burtynsky and Henry J Fair present their perspectives regarding consumerism.

Truth portrayed in photography can be captured differently depending on the photographer’s vision, warping how the viewer sees and interprets the intended message being put across. The idea behind presenting truth in photography is unique to every individual, prompting specific feelings such as disbelief, hate, anger and happiness, all of which have been precisely thought of before taking the image, to be then presented as a singular perspective through its composition. The viewer will either agree or disagree, but these perspectives can be swayed depending on how the artist puts together each image, carefully composing it so that the result perfectly represents their intended viewpoint. Philosopher Charles Pierce states that “to represent truth, it must resemble the object it represents “and is known as ‘iconicity’. This relationship between the subject matter and the image, usually reflects the photographer’s stance regarding current, future or past world issues. The photographer is either provoking the viewer or questioning the viewers perspective of events.  

What interests me is that depending on how a photo is composed, and what is present within that image, our perspective regarding that topic can either be reinforced or diminished, forming our opinion in the process. To illustrate this, I will be referencing photographers Edward Burtynsky and J Henry Fair. Burtynsky looks at how global industrialisation can scar and warp the landscapes around us, and Fair explores the effects of pollution from these global industries and how they almost stagnate and dissolve the very land used. I will be using both artist’s viewpoints and ideas to illustrate my response to the question, whilst comparing my own responses to theirs in order to broaden my understanding of the subject. 

I will be responding to this idea regarding truth by going on various shoots around the island, looking at how consumerism has changed and warped the landscape of Jersey, whilst capturing the source and outcome of the every growing demands of society. To do this I would need to explore areas such as quarries (granite industries) and dumps (unwanted and unused items) as an attempt to portray how I see it affecting those who live around, whilst presenting the gradual change it forces upon the landscape in a negative but aesthetic light. Much like the photographers I will be exploring below, I wanted to identify and capture the ugliness of these landscapes but also the hidden beauty they possess, presenting each photograph in a way which is bias to my perspective regarding the topic. 

Burtynsky takes on a more documentary approach, applying what can be seen in these landscapes in a more formal and symmetrical manner, choosing to portray each landscape using both intense and dull colours as an attempt to link thoughts to features, with man-made structures portrayed dully and natural ones depicted vividly. However, contrasted to this Fair almost portrays the opposite of Burtynsky’s perspective, he chooses instead to present the pollution created by these industries as aesthetic implementations that bring harmful life into the environment, where nature seems to be portrayed as the duller aspect to the surrounding area, overshadowed by the mesmerising destruction of chemicals. Both photographers here present similar, but different viewpoints regarding truth of the camera, drawing on both unconventional and symbolic ways of presenting this perspective to the viewer. Whose role? is now to interpret the image on a more personal level, known as straight photography. 

Chapter One - Straight Photography

Originating in 1904, and pioneered by photographers Paul Strand and Alfred Stieglitz, straight photography presented viewers with a new system of photos that consisted of unmanipulated imagery as an attempt to engage with the viewers. Often known as a form of ‘pure’ photography, the aim was to contrast the Pictorialist stance which produced painting like results, mimicking this Impressionist art using a ‘soft focus’ effect. The idea behind this was move away from imitating pictures, and instead develop a separate art form where the natural environment would be used, which at the time in the 1950s was a very alternative concept. This gave way to a more documentary styled approach, where photographers now sought to achieve graphical structure within their photos, which could then be accompanied by unconventional viewpoints and new techniques that presented fresh perspectives into the visible, industrial world. 

Although straight photographers would deliberately lack manipulation in their photography, they did make use of applied techniques commonly seen in darkrooms which could enhance the appearance of their prints. The term ‘straight photographer’ soon came to imply a style of photography that used aesthetic characteristics, amplified by higher contrast, rich tonality, sharp focus and most importantly cropping, all of which now can be seen in relation to a Modernist-inspired approach, using a variety of underlying abstract geometric structures around their subjects. An example of this can be seen through Paul Strand’s ‘Wall Street’, a piece in which Strand moves away from the portraiture of subjects, and instead attempts to portray the bankers in a purer manner using sharp contrast of shapes and angles, leading to a more abstract piece due to it representing his own personal vision. Quoted “Your photography is a record of your living, for anyone who really sees”.   Regarding my work on political landscapes, I will be drawing most of my inspiration from straight photography, where I will be portraying my perspective concerning consumerism and the effects of it on our landscape, using as little photo manipulation as possible. The photographs which I will be comparing below from my shoots I have taken from various areas of Jersey that have been affected by consumerism and the consequent scarring of landscape around it, looking at both straight and modern photography as a guideline for my progress and intended results. 

The photographers whose work I will be exploring (Edward Burtynsky and Henry J Fair) individually portray their photography in their own unique way. I have chosen both these photographs because of the link they have to my area of political landscapes, consumerism. With both using a form of straight photography to photograph industrialised areas polluting the landscape. Each photographer has taken on a rather different stance regarding how the matter at hand has progressed, using abstract and modernist styles of photography to do so. Exaggerating and influencing the perspective of the view through the enhancement of specific aspects within the image, such as saturation.  

Chapter Two – Edward Burtynsky – Truth of The Camera                                                      
Regarded as one of the most accomplished contemporary photographers of all time No Tributes, Burtynsky’s interest in photography sparked when his father bought a darkroom. Here they practiced amateur photography together, leading to his eventual study of graphic arts between 1970-80, where he found his love of photographing consumerist industries. From here Burtynsky started travelling the world, depicting a unique perspective over industrial landscapes and the consequences they had on the surrounding environment. Burtynsky states that “we come from nature… There is an importance to having a certain reverence for what nature is because we are connected to it… If we destroy nature, we destroy ourselves”. Evident in the project ‘Oil’ (2009), Burtynsky travels internationally to photograph the production, distribution and the use of the most critical fuel of our time. Exaggeration is crucial aspect in the Burtynsky’s work for revealing the context behind the intended message of each image, without it specific viewpoints could not be put across or could be misunderstood if not for being obvious what is trying to be said. This is evident through Burtynsky’s focus on usually one aspect of trade, the production stage. Providing a huge amount of influence for the viewer who now is only presented with a single sided perspective (much of his work argues against the damage caused by consumerism). Seen in the piece ‘Oil Refinery’, by concentrating much of his imagery on one particular characteristic of that landscape, it sets a bias perspective for the viewer who begins to automatically associate and link the images towards current and worldwide political issues which relate to the type of consumerism at hand, such as global warming and the race to achieve sustainable power. However, by portraying and exaggerating a mostly one-sided perspective like Burtynsky has done, it removes a lot of our ability to debate and possess a personal interpretation regarding the images taken. As providing a single sided outlook of the topic, narrating itself without the input of other viewpoints, only allows room for those who share similar opinions not those who don’t. This opens the topic for debate, as though Burtynsky presents a single-sided perspective, without the explicit imagery representing his vision of the oil industries, there could be no debate concerning how society is progressing and the impact on our planet its causing. Consequentially exaggeration is a necessity in photography, as without it there would be no photos to cause awareness regarding topics open to controversy which affect our everyday lives.I’ve responded to Burtynsky’s work by exploring the resultant garbage collection of our ever-increasing consumerism at La Collette, especially the plastic waste which consists of mostly vividly coloured electronics. 

When taking each image, I made sure to use a straight photography approach, here I would use a none zoom lens to photograph the objects as accurately as I’ve seen them, editing only the brightness which would have been available in darkrooms to enhance each photo. My main focus was to bring into light the amount we throw away and wanted to do so by presenting this issue to the viewers through size comparison. To accomplish this, I found the biggest assortment of plastic waste and photographed it next to a hangar wall, making sure to carefully crop out any suggestion of a decrease of its mass. Here I purposely gave my image a one-sided political perspective, by presenting only my own bias viewpoint it would allow for debate to occur regarding the topic, as I encouraged criticism towards the result of our greed. For me this was more effective as it limited the vision of the viewer to only one aspect of the area, opposed to the whole area. This also proved a challenge as I wanted to provoke opinions regarding the outcome of waste, and only using my composition to accomplish provided more difficultly than expected. Here I deliberately disagreed with the essay question, as I wanted to provide evidence of how perception could alter perspectives regarding any chosen topic, essentially using a snippet of evidence to build a claim. 
Chapter Three – Henry J Fair

Born 1959, Henry J Fair had a fascination for the scarring of landscapes caused by large industrial companies. As his photography developed he soon found himself based in both New York and Berlin, travelling the world in search of environmental pollution. His most influential project ‘Industrial Scars’ focuses on small range environmental issues such as coal ash and oil, to large-scale ones such as abandoned mining operations. Here Fair uses mostly aerial photography to accomplish his images as they provide a perspective not usually seen by the general public. Much like Burtynsky, Fair focuses on the effects of these consumerist industries, alternativly choosing to present them in an almost devastating and destructive beauty, using vivid and aesthetic colours as a means of portraying contrast within the landscape. Fair here seems to stray from the idea of straight photography, as instead he uses increased saturation and heavy cropping to produce the outcomes desired, the result of this is extremely exaggerated imagery, where the colours of the landscape seem too dreamlike and otherworldly to exist. By using a more modern approach consisting of photo-manipulation the image gives rise to political themes, this is due to how the layout of each image makes the earth’s landscape unrecognizable to the viewer, causing disbelief and uncertainty regarding the possible future of society if this carries on. Exaggeration becomes a key aspect in telling stories through this documentary style approach, as each photo needs to be hard hitting to assert a change in mind-set for people. If the pictures were not beautiful, the viewer would not stop to consider them, or cherish them, a technique not commonly seen in documentary styled photography. These vibrant results which use an abstract approach, can be interpreted as the anchor point for drawing in audiences, with colours acting as a motif for the overflowing consumerist effects warping our landscape. Responding to this I then produced my own set of images based around consumerist landscapes. My own photos took inspiration from the bright contrasting colours that popped out in Fair’s work. Here I explored how chemicals had corroded metals based around water distilleries, finding that they produced a lava like pattern which trickled down the sheets. Much like Fair’s work I then proceeded to edit and increase the saturation of rust in software, creating abstract landscapes of the environment it was created in. I found that this exaggerated hugely the effects of chemicals on varying surfaces in the area, presenting the environment that it’s subjected to in a more demeaning light, whilst influencing the viewer’s mind-set towards un-hygienic conditions. This reflected my perspective regarding the treatment of relied upon areas (such as dumps and distillation plants), where mistreatment could lead to a shift in political landscapes. Leading many to rely on alternative methods of consumption. Although both photographers share the same vision regarding their perspective over waste produced by the industrialisation of areas, the techniques and style used differ. The work of Burtynsky takes up a more literal and formal approach, using only composition of the camera to overwhelm viewers through the inclusion of one area of interest. This limits the audience’s perspective over the topic, as presenting a partial snippet of man’s creation only allows for the images produced to create a single-sided bias perspective concerning how the landscape may look. Contrasted to this Fair uses a broader take on the landscape to present his viewpoint, producing images looking at the entire landscape using aerial photography, choosing to push the boundaries of straight photography. This provides a larger view of the environment surrounding these industries and the effects of human scarring upon it, accompanied by Fair’s exaggerated vibrant imagery this appeals hugely to the audience whilst gaining a greater chance of drawing awareness to these global issues. However the method used by both photographs to depict the issues at hand do so aesthetically. Looking at their strongest projects, ‘Oil’ and ‘Industrial Scars’, there is an underlying sense of aestheticism beneath the abstract compositions, where each photographer uses intricate design as the major ‘go to’ in both structures and chemicals. I found that my work linked well with their style. I tried mostly to incorporate straight photography compliments with abstract aestheticism, depicting consumerism devastating the landscape

Incorporate Andreas Gursky in there and look at photographer Mishka Henner for aerial shots.

8One of my final ideas regarding consumerism was the concept of the product and result of consumerism. To do this I wanted to go to various shops in Jersey and photograph the aisles of food and the occasional customer buying, this would help in telling the story of societies consumerist habits. Here I wanted to capture vibrant and colourful items which would contrast the previous shoots that focused on dull landscapes scarred by industrialisation. For the shoot itself I wanted to reference back to Andrea Gursky, a photographer who had inspired a previous shoot.

When going ahead with the shoot I decided that I should make a mood-board, by doing this it would allow me to explore ideas that I wished to produce when commencing with the shoot itself.  The most important thing I wanted to portray in the image are the colours of the shop and its organisation compared to that of the source and outcome of consumerism. Here are examples of what I’m aiming towards in the shoot:After I had finished producing the mood-board, I then decided to create a mind-map. This would allow me to physically write down my ideas and approach the shoot with clear intentions for what I wish to achieve. My ideas can be seen below:Once I was happy with the ideas for the shoot I then proceeded to go out and photograph the chosen area. I had asked certain shops to photograph their aisles in the local area to capture the aestheticism of the rows. Here are my responses: After I had finished the shoot I went on to pick ten images that I thought best reflected the entire shoot, looking at how the related to the topic of consumerism and their overall look. By doing this it would make it easier to pick out the best image of the shoot whilst ridding me of any images that I thought were not up to scratch. These are my choices for the top ten image of the shoot:

Once I had chosen my selected ten image I then proceeded to change whittle down again into only five, by doing this I could analyse the photos to more detail, looking at how their technical, visual and conceptual aspects that defined them from the rest of the batch. Here are my selected five image of the shoot:  I selected this image because of the bright colours brought in by the chocolate wrappers. I found that this contrasted against the black backdrop made by decreasing the brightness making the shelves become more aesthetic as a result. I really like how the composition of the shelves shifting from different heights, this to me added differentiation into the piece through its depth. The neatness of the chocolate bars in the centre of the image provided a sense of organisation compared to the rest of the image which seemed to be more messy due to the placement of the items.  Finally I thought that this image best reflected one of the most consumed items world-wide, the sugar industry, and especially with the news regarding the destruction of landscapes to produce chocolate products I found that the implicit meaning behind the photo really complimented the topic.  I chose this image because of how I thought the contrast between the meats and the lady in the red jacket really brought the image together. What can be seen as a predominantly dull piece is brought to life through the implementation of red, giving life to what would typically be seen as a cold section of the shop. This is really complimented through her composition and placement in the bottom right corner, as it adds room to view the rest of the aisle presenting a comparison within. I made sure to add the beers on the left to add a sense of depth into the piece and provide a broader sense of the shop as if you were there. Overall I found this image to be effective through its representation of someone buying the products, showing a mid-point between producing and the waste.  What made me choose this image was the assortment of colours present through the stacked cans on the shelf. This variation every can or two for me added a huge sense of aestheticism to the photo, with the occasional tin missing adding a much-needed bit of depth into the photo. By including the tags dangling off the edges and the sides of the shelf it breaks up the otherwise symmetrical piece, preventing it from becoming too eye sore for the viewer and instead separates the focus of the audience. Overall I found this piece really represented the intended topic of consumerism as it provided a sense of order, something that I made sure not to make present in any other of the shoots. The reason I chose this image was because of the sign illuminating over the food aisles. This for brought much-needed colour into the photo, whilst providing order and categorisation for the food which can be seen as stacked in a rushed manner, providing order amongst the maze of food. For me the signed added an insight into the typical sight in a local shop, where everything is labelled and easily found, compared to that of the dump where everything is thrown in together, with items becoming lost forever. To me this image worked because it was the style of photography I wanted to achieve within the store, being straight photography, where I would only photograph what I witnessed using no manipulation to adjust the image whatsoever.
Finally I selected this image because I found it to be the best representation of straight photography out of the entire shoot, bringing through bleak colours and an ultimately dull image. For me this image was a great representation of how a typical local store would be laid out, with a look of organisation on the shelves and empty spaces. I really liked how the right side of the photo emerges from a crisp packet which for me adds depth to the piece as if you were walking down the aisle and this what you would see.

Once I had analysed all five images I thought I had enough evidence to select the best image out of the shoot. I would be taking into consideration its overall relevance in the shoot and topic of consumerism, with it needing to be a representation of the half-way point between producing and waste:

Final Image: The reason I selected this image as my final piece is because of its relevance to the topic of consumerism, done through an aesthetic and appealing way. The capturing of a red jacket against a backdrop of dull coloured meats really sold this piece for me, producing a quite conceptual result that hid the face of the buyer. By only seeing a slither of the floor and section of various other shelves added a sense of you really being there witnessing the customer buying something, with the blurred beer cans adding depth into the photo. This image would be a great implementation into the presentation of the mid-section of consumerism, the product, showing someone buying food which will later be thrown away into the dump.