Who is Rankin?

John Rankin (born 1966) is a British portrait photographer and fashion photographer. He made his name in publishing and founding the seminal monthly magazine Dazed & Confused with Jefferson Hack in 1922. The magazine went on to forge distinctive marks in the arts and publishing spheres, whilst developing a cult status forming and molding trends, bringing some of the brightest lights to fashion. And today is one of the leading online fashion and cultural brands.
Rankin creates landmark editorial and advertising campaigns, with his work being some of the most celebrated by the biggest brands, charities etc. Rankin has published thirty books, and has his work exhibited around the world. In 2011, Rankin Film Productions was made to make music videos, commercials, and short films. Some of his work consists of:

I found that when Rankin captured the subjects features, he tended to base them around the head, making a certain aspect pop out (eyes, teeth and mouth). Through this it showed what defined them as an individual rather than what people saw them as.