Fernando Maselli – Artificial Infinite

http://fernandomaselli.com/en/

Photo of Fernando MaselliFernando Maselli Was born in Benos Aires in 1978, he first stuided Fine Art and then later moved to Madrid, where he began his career working for major advertising agencies in Spain, shooting professional assignments for brands like Coca Cola, Mercedes Benz, Vodafone, Toyota, BBVA. These works earned him numerous awards at international festivals such as Cannes advertising. The photographic work of Fernando Maselli explores different aspects of the formalism, deepening the aesthetic and concept as core values.

In 2008 he started collaborating with Madriz magazine, with which he developed a series of projects that illustrate the front covers and inside pages of 15 issues, projects with which he later on edited a book. In these series, with Madrid as a common feature, Maselli develops his particular vision of the city, where the symmetry, composition and light, become its most important elements.

Parallel to his commercial work, Maselli has developed a career in the world of contemporary art, being currently represented by the prestigious Luis Adelantado Gallery. His latest projects are closely related to the natural landscape, where through documentation and conceptualization processes, he seeks to captivate the viewer in a moral and sentimental reflection on nature.

 

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