Who is John French?
John French, was a English fashion and portraits photographer. French worked for many editorial magazines and newspapers, like the Daily Express. He developed a new form of fashion photography from bouncing light from reflector boards to create an aesthetically pleasing image that would reproduce well. French is known for his clear, stylish, uncluttered black and white photographs taken against clean backgrounds. He preferred to work closely with his models, devoting much attention to their posing and his sets.
French was on of the first photographers who thought about how photo projection on a human body could create a new type of art. He started this form of work in the 1960s, where he photographed models with floral and 60s style patterns projected onto their bodies instead of clothes.
