Different sources of light have a different ‘colour’ (or temperature) to them which can change the overall colour of an image. White Balance helps to get rid of of this and replace it with its more accurate temperature.

Here are some of the basic White Balance settings you’ll find on cameras:

• Auto – this is where the camera makes a best guess on a shot by shot basis. You’ll find it works in many situations but it’s worth venturing out of it for trickier lighting.
• Tungsten – this mode is usually symbolized with a little bulb and is for shooting indoors, especially under tungsten (incandescent) lighting (such as bulb lighting). It generally cools down the colors in photos.
• Fluorescent – this compensates for the ‘cool’ light of fluorescent light and will warm up your shots.
• Daylight/Sunny – not all cameras have this setting because it sets things as fairly ‘normal’ white balance settings.
• Cloudy – this setting generally warms things up a touch more than ‘daylight’ mode.
• Flash – the flash of a camera can be quite a cool light so in Flash WB mode you’ll find it warms up your shots a touch.
• Shade – the light in shade is generally cooler (bluer) than shooting in direct sunlight so this mode will warm things up a little.