“You don’t take a photograph, you make it”

-Ansel Adams

• Born on February 21st 1902, Ansel Adams was one of the greatest landscape photographers of all time.
• While other photographers concentrated on photojournalism, Adams was the first person to truly pioneer photography as an art form.
• Shooting almost exclusively in black and white, he worked primarily with large-format cameras to produce stunning high-resolution landscapes and pin-sharp textures.

The Zone System is a technique that was formulated by Ansel Adams and Fred Archer back in the 1930’s. It is an approach to a standardized way of working that guarantees a correct exposure in every situation. Tones in scenes and prints are divided into nine zones, numbered 1 through 9 from dark to light. Zone 5 is by definition middle gray. 

Side By Side Before vs After Image