John Baldessari, born on the 17th of June 1931 in California, is a photographer, artist and teacher of the arts. Since the 1950’s he has been creating artwork by using techniques from various subjects such as painting, photography, montaging and text to create his own meaning behind his art.

As he was born in National City, California, he has a key artist within the west coast, as he himself and his style was completely different from other uprising artists from the same area as him.

Baldessari’s main goal was to challenge the standard ideas of art, by using imagery from films and advertisements, and using in your face contrasting shapes or textures, and covering photos, with shapes in appropriate places to fragment the photos.