Definitions:

Commercialism-

• the principles and activity of commerce, especially those connected with profit rather than quality or doing good [Cambridge Dictionary]

Consumerism-

• the state of an advanced industrial society in which a lot of goods are bought and sold [Cambridge Dictionary]
• – the situation in which too much attention is given to buying and owning things[Cambridge Dictionary]

For my theme I wanted it to be about Commercialism and Consumerism. I wanted to focus on products and brands, looking at how people consume these products and how we are influenced by certain brands more then others. I also wanted to potentially create a pop art sense in my photography after looking at Andy Warhol. With my photography i wanted to produce work that makes the viewer think about when they are shopping questioning whether or not they need these things but also looking at Consumerism in a less negative light seeing how the shapes and images in the products can create an almost art form with its typology and illustrations.