By Jason Fulford & Tamara Shopsin

As research for inspiration for the design and layout of my own photobook I have looked at and analysed the book “This equals that” by Jason Fulford and Tamara Shopsin, the book consists of a series of page spreads each with two images next to each-other which relate to each-other through various things such as shapes, colours or composition. The purpose of the book is for people to find conceptual associations between the images and to discover how one image leads to another. Through a simple narrative and rhythmic sequence of photographs, the book raises multiple meanings, making the experience of reading the book interactive. Each spread presents a new relationship that changes and shifts as the book unfolds, with the last picture relating again to the first, forming a circle. This is something that I have taken in mind when considering the layout of my own book, when creating my design I kept in mind the relationship between each photo through shapes colour and composition, whether it be the photo on the other side of the page or on the next set of pages.