Who is he?

Franco Fontana was born in 1933 in Modena. He took up photography in 1961 and joined an amateur club. He held his earliest solo shows in 1968 in Modena, his native city, which marked a turning point in his career. He had published over severnty books with Italian, French, German, Swiss, Spanish, American and Japanese publishers. His photographs have appeared worldwide in over 400 exhibitions, solo and collective. His images are in collection in over fifty public and private, Itlaisn and international galleries. Many companies have asked him to collaborate on advertising campaigns, he had published photographs in The New York Times and various other major magazines, with Fontana being invited to hold photography workshops in various school, universities and institutes such as the Guggenheim Museum in New York. Every year he holds academic courses at the Politecnico di Torino, and the LUISS University, Rome. He is the director of the Toscana Fotoferstival and has collaborated with the Centre Georges Pompidou, the Japanese Ministry of Culture and the French Ministry of Culture.

Fontans photography mainly depicts extremely aesthic portrayals of natural landscapes, using vibrant colours and a high saturation to link beauty to what would typically be seen in things such as flower, fields and the sky. What has inspired me is his use of aesthetics through a more unusually high saturation, depicting which would usually be everday scenes in a more visually appealing approach. Here I intend to go about photographing nature in a more aesthetic manner, using the textures and patterns found in each subject as a means of photographing a hidden viewpoint not usually seen to the everyday eye. Some examples of his work can be seen below:

After looking over some of his works I decided that I would go onto analyse one of his images, by doing this it would allow me to have a broader knowledge regarding the techniques used to photograph the pictures and the more conceptual side of them. To do this I would have to look at three categories, technicality, visual and conceptual, the image that I have selected to study is called Paesaggio Basilicata, and was photographed 1990, depicting the use of minimalist styled composition of a agricultural landscape:

Technical:

Technically the image is composed using a very minimalist technique, capturing and using only the yellow crops and the contrasted black and white backdrop to provide the image with an overall very aesthetic product. The photo has been taken in two filters, one being coloured and the other monochrome, by doing this it really highlights the shadows that make up the layers of the hill seen in the background and as a result create an abstract like effect which in a way depicts them as waves. To stop the monochrome becoming too overpowering Fontana has included two small trees located in the center of the photo, including this allows for a more symmetrical and aesthetic looks as the continual gradients of the hill are broken up and separated. The yellow contrasts this due to it being a contrast to black and so allows the shades on the hillside to pop even more.

Visual:

Looking at the image its evident that a high saturation has been used to create the vivid colour of the grass which is depicted unnaturally yellow. This is also contrasted by the monochrome hills which by doing so allows for all of the hills to have a layered portrayal used by the darker areas which have highlighted and smoothed out the grass to create a more gradient effect as a result. Composition wise the placement of the trees in the center has definitely been thought about, this is because of how it breaks up the otherwise consistent pattern found throughout the photo, with the yellow flowers taking on about 1/3 of the image up so that it cant become too overpowering due to its colours.

Conceptual:

The style used for this photo is based on his on vibrant language, Photographic Trans-avantgarde, abstracting the landscape and its colours. By using things such as a higher saturation he aims to create ideals for people regarding the aestheticism of an area which is often over-exaggerated in order to push a certain mind-set onto the viewer.