SPECIFICATION

To take this project in my own direction on the theme of variation and similarity I want to develop the idea of beauty ideals and views on perfection in the modern world. The idea that there is one view of perfection that people should conform to and aspire to reach rather than accepting that everyone is unique and different. I am going to look into reflections considering the artist reference of Erwin Blumenfeld and and reality and editing in the media. I want to start by conducting a simple portrait photo shoot so I can experiment with editing ideas and develop the concept further. I also want to look into celebrity culture and the new age of the influencer and how they can often create unrealistic expectations for looks and lifestyle. I have also thought about researching some theorists such as Kant and Plato and looking at their ideas on beauty, comparing them to modern ideas.

The frame for the ‘perfect’ face proportions

This link shows how this frame can be used to edit a face in photoshop to conform to this idea of perfection: https://fstoppers.com/post-production/perfect-face-anatomy-photoshops-liquify-tool-2657

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