I have been using Photoshop to try and create these candy coloured photos to turn the gloomy town of Jersey into a fantasy colour world, i have put step by step print screens to try and explain how it is done.
Step 1: After editing the photo like you normally would using levels/curves, you need to go to image>adjustments>hue/saturation
Step 2: Mess around with the hue bar and you will start to see the photo change colour, you can move it to your preference and also change the saturation to make the colours a bit more intense or lighter.
Step 3: After this is done you may want to do some fine tweaking to get the colours to come out more in certain parts of the picture, in this case because it was a cloudy day the sky is just grey so to avoid this i have selected the quick selection tool to just have the sky highlighted and then go back and change the hue again, this time i made it a lot more saturated so the blue started to come through, this may not work on every photo.
Step 4: For the last step it is just finishing up your edit, after changing the colours the building in my photo went slightly darker so i brought the brightness up slightly and also the contrast, this then brought me to my finished image.