Now I have a better understanding of the farm have gotten to know the farmer, I will have more trust and freedom to explore the farm. I cooperated with Tom last year by letting have a copy of all of my images and certain control over what images were and were not kept, i.e. I would delete any images he did not want me to take.

This will give me a better position to photograph in more depth than last time. I will also compile a few general questions about cattle farming to Tom, and through the use of a voice recorder, ask if he would be happy to answer I few question I have – if he doesn’t want to I will ask another farmer I have arranged to visit, Colin Roche.

Tom was very helpful last year and is very happy to have me back to take a few more images. I therefore think the time a spend on this farm  will be useful and productive as I will have accesss to take images of various aspects of the farm, both food production as well as the more administrative, business sides of the farm, i.e. the office and other sites of organisation.

Visiting a cattle farm is very important because diary is an integral aspect of Jersey produce and it would be impossible to not visit a least one cattle farm over the course of my project. Although it won’t necessary play a key part, a few images of Jersey milk and cows will give my project a more local context.

I will focus a lot on the milking process of the cows and the other factors connected to this such as; the machinery involved, the organisation/rounding up of the cows, and the general features/layout of the milking parlour. I want to focus on this because it is directly related to the context of producing milk. It will give me a direct insight to this process, actual photographic representation of the cows being milked and what is involved over the course of this process.

I also am going to concentrate on asking Tom a few questions about his per

Because Tom is responsible for rearing hundreds of cattle, the process of milking the cows very much constitutes a degree of balance between being remaining true to the princples of free-range farming, i.e. making sure the animals are safe, comfortable and happy, whilst at the same time keeping a structure and order which suits efficiency, not tied to the demands of the animals which may be the case on smaller cattle and livestock farms in general.

I will keep my images objective in style and my approach will be to investigate in a considered way what I will see. I will therefore intend to keep my style very formal, at least in the beginning until I begin to get a bit more daring and adventurous in the way I photograph. Nevertheless I will stick to the idea that simplicity is more powerful in delivering a direct message.

This shoot, because I am going into a cattle farm, a theme which I have explored repeatedly in my research will be a good shoot in which to formulate a comparison between advertising and production. I predict that because of specific context and cattle farming and its central basis within my project, that I will be able to get many of my key images from this shoot alone, serving as a key factor in the development of my eventual photo-book.