The images in Martin Parr’s ‘Common Sense’ are very energetic and colourful. Parr uses the same language of advertising through the bright vibrancy of the images which makes them stand out and entice the viewer in. Parr however produces his own satirical twist on this, through evoking this style not to depict beauty but instead a more vulgar aspect of advertised imaging. In doing so Parr forces the viewer to question the manipulative effect of advertised images