SHOOT 2 – PLAN

WHAT? I am going to visit water-cress grower Colin Roche, he is Jersey’s only commercial watercress grower, and supplies all local food wholesales as well as smaller farmhouse shops and nearly all of the suppliers of fresh fruit/vegetables in the Central market.

 

I am going to spend a morning with Colin on his farm in St Martin’s where he has agreed to show me around and answer any questions I might have. I am intrigued to find out about what Colin does and how he excels so well in an unusual form of local farming. Colin also seems an interesting character, being the first non-Jersey born farmer to e commercially successful in the island. What is also interesting about Colin is that he picks all of his crops by hand – with no help from anyone else.

 

WHEN? I will visit on the morning/afternoon of the 16 April
WHY? Like tomato farming, watercress is not a product which immediately comes to a person’s attention when they think of local Jersey produce.

 

Watercress is a fascinating crop, and is considered a ‘super food’ because it is highly packed with rich and important nutrients such as iron, calcium and folic acid, in addition to vitamins A and C, even in just small doses. I want to find out more about the watercress industry in Jersey (which Colin appears to have a monopoly on) and look into how this unusual form of farming in Jersey has not only commercially viable but exploring how it is revolutionary in the way many people view how farming within Jersey is viewed: how it has modernised so that it fits two different outlooks, protecting classic and renowned farming produce eg. milk and potatoes, whilst at the same time allowing scope and opportunities for products such as watercress to develop and grow on a commercial and cultural level.

 

This shoot, along with my previous shoot of Gordon Blake’s farm, will look at the new trends of local farming. The industries with challenge tradition and look towards how Jersey’s farming can be defined in new ways.

CONTEXT/FOCUS? My main focus in this particular shoot will be to focus on the counter-culture of Jersey produce, looking at how an unusual form and source of farming by a farmer with an unusual origin and background, has broken into credibility and main-stream local farming.

 

I will be looking therefore at how my images can best serve to highlight this difference from the more mainstream areas of local produce which I am also investigating over the course of this process.

 

In this shoot I am attempting to move away from the theme and style of my project. I want this shoot to serve as a anolymy which breaks away from any set style, producing a body of images which is slightly more experimental and creative that other parts of this project. The context of what I am photographing therefore very much links to how will photograph, photographing in a slightly different way because what I will be photographing is in itself, different to the norm.

WHAT TYPES OF IMAGES WILL I TAKE? For this shoot I want to try and get images which mainly reflect the style of Martin Parr. I want to use this style because I believe it will enable me to more easily reflect the quirky nature of Colin’s job, as the Island’s sole commercial watercress grower – done with very little/no assistance.

 

I want my images to be fun and lively, as this specific side to the shoot is slightly different than the other farms I will be visiting, because of the fact it is so different in what is done and how it is done. I believe therefore that this shoot will be a good opportunity to be more creative in the types of images a take – and thus a good opportunity to take more risks.

MY HOPES FOR THE SHOOT After speaking to Colin over the phone to arrange this shoot it is clear that he is a very charismatic person. I am confident he will be happy to help me over this project and give me some good information regarding his specific trade as well as his contacts across the island.

 

I get the impression that because of his lively personality after speaking to him for a few minutes (and also what I have been told) along with the unusual nature of his job, that Colin is clearly an interesting and fascinating person who has an unique way of looking and farming, a perspective which largely emerges as a result of his non-Jersey background and upbringing. I believe I can get a lot of interesting images simply photographing Colin’s process and methods. I hope to therefore build up a sense of Colin’s character into the images. His lively presence and charismatic personality reflecting the slightly more positive and vibrant style which I am going for.

SHOOT 3: – PLAN

WHAT? I will re-visit Tom Perchard’s farm – I visited last year for part of the AS Exam project looking at the relationship between people and food.

 

Now I have a better understanding of the farm have gotten to know the farmer, I will have more trust and freedom to explore the farm. I cooperated with Tom last year by letting have a copy of all of my images and certain control over what images were and were not kept, i.e. I would delete any images he did not want me to take.

 

This will give me a better position to photograph in more depth than last time. I will also compile a few general questions about cattle farming to Tom, and through the use of a voice recorder, ask if he would be happy to answer I few question I have – if he doesn’t want to I will ask another farmer I have arranged to visit, Colin Roche.

WHEN? I will visit on the afternoon of the 14 April
WHY? I enjoyed visiting the farm last year and felt that I got a good depth of images. It will be interesting to go back again and see how my images how my images have changed over this time period, based on the way my photography skills have developed

 

Tom was very helpful last year and is very happy to have me back to take a few more images. I therefore think the time a spend on this farm  will be useful and productive as I will have accesss to take images of various aspects of the farm, both food production as well as the more administrative, business sides of the farm, i.e. the office and other sites of organisation.

 

Visiting a cattle farm is very important because diary is an integral aspect of Jersey produce and it would be impossible to not visit a least one cattle farm over the course of my project. Although it won’t necessary play a key part, a few images of Jersey milk and cows will give my project a more local context.

CONTEXT/FOCUS? Tom Perchard’s farm specialises in the milking of cows and the rearing of calves. It is a large farm and employs various different workers. The farm also has a small area dedicated to pigs.

 

I will focus a lot on the milking process of the cows and the other factors connected to this such as; the machinery involved, the organisation/rounding up of the cows, and the general features/layout of the milking parlour. I want to focus on this because it is directly related to the context of producing milk. It will give me a direct insight to this process, actual photographic representation of the cows being milked and what is involved over the course of this process.

 

I also am going to concentrate on asking Tom a few questions about his per

 

Because Tom is responsible for rearing hundreds of cattle, the process of milking the cows very much constitutes a degree of balance between being remaining true to the princples of free-range farming, i.e. making sure the animals are safe, comfortable and happy, whilst at the same time keeping a structure and order which suits efficiency, not tied to the demands of the animals which may be the case on smaller cattle and livestock farms in general.

WHAT TYPES OF IMAGES WILL I TAKE? Like my previous shoot, I intend to produce images similar to the style of Henk Wildschut. This will fit my theme in even more appropriately then last time because I am addressing issues more directly related to the theme of a) factory setting and b) working with livestock.

 

I will keep my images objective in style and my approach will be to investigate in a considered way what I will see. I will therefore intend to keep my style very formal, at least in the beginning until I begin to get a bit more daring and adventurous in the way I photograph. Nevertheless I will stick to the idea that simplicity is more powerful in delivering a direct message.

MY HOPES FOR THE SHOOT I want to get 200-300 images which look specifically at cattle farming. This visit will also be a good opportunity to record to views of a farmer of food production, something I regret I did not do in my last shoot.

This shoot, because I am going into a cattle farm, a theme which I have explored repeatedly in my research will be a good shoot in which to formulate a comparison between advertising and production. I predict that because of specific context and cattle farming and its central basis within my project, that I will be able to get many of my key images from this shoot alone, serving as a key factor in the development of my eventual photo-book.

SHOOT 1 – PLAN

WHAT?

 

 

For my first shoot of this project I am going  down to take a series of images at ‘The Fresh Fish Company’. This is a small local producers in La Collete Jersey, and is run by Vicky Boarder.

‘The Fresh Fish Company’ specialises in selling local fish and other products such as potatoes, diary and fresh local vegetables. I arranged this visit through my Grandma, who has been getting produce from this place for a number of years.

WHEN? I will visit on the morning of 24 March
WHY?

 

This company sells local Jersey produce exclusively and is known for its high quality and standards, selling its produce fresh and at an abundance – prepared in advance in its kitchen.

Because ‘The Fresh Fish Company’ sold a variety of local produce I felt that it would be a good starting point to this product, opening  doors to different contacts which I could use to extend this project as Vicky deals with farmers and producers on a daily basis. Meeting with her and working with her on this project will be a good opportunity to gain a few useful contacts – she will know the riht people to get in contact with in relation to my project.

CONTEXT/ FOCUS?

 

My Grandma has visited this company for a number of years and has gotten to know Vicky really well. She clearly enjoys going to get her produce from here, and it is apparent that she continues to go for the excellent customer service, as much as for the quality of fresh produce.

I wanted to explore this side of local produce, the interaction between the customer and the retailer: ‘face-to-face’ advertising. In doing so I will explore different aspects of customer service, investigating what makes ‘buying local’ so attractive. This in many ways links to my focus of part of my last AS Exam Project, looking at the perks and charms of traditional shop-keeping. Meeting people last year as part of this project was extremely enjoyable and I wanted to continue this to develop my understanding of the role community plays in why this long-standing company is still thriving, in an ever more commercial world, where convinence and competitive prices of supermarkets are often seen to overshadow small local businesses.

I will therefore be investigating the sense of community of this place, hopefullly looking into the lives of the consumers and exploring the reasons why they may commit to continually going to buy their produce at a more expensive price. As my experiences of last year would have taught me, my guess would be that service of quality plays a part in attracting the customers in to paying more for their produce, with the assurances by trustworthy and reliable people, who have a passion for what they do and what they sell.

I will also treat this as an opportunity to find out more about how local produce is sourced, and in particular ask of any farms or production factories I could visit so I can gain a first-hand into the world of food production.

WHAT IMAGES WILL I TAKE? I intend to use of similar style to which I investigated in my A2 Coursework Project, a balance of the vernacular styles of Julian Germain and Richard Billingham to produce image which appear formal in composition but at the same time, have a degree of spontaneity. I believe this will give my images a sense of authenticity and maintain a natural, responsive feel.

The actual content of my images will be linked to evoking the style of Martin Parr – advertising language; perhaps getting some close-ups of the produce and close-up portraits of some of the shopkeepers and potentially some of the customers should they be happy to take part. I intend for these specific images to be intrusive and full on in style, energetic and colourful and Parr’s images so often are.

At thee same time, keeping this semi-vernacular link of German/Billingham  will mean that I am able to explore Parr’s language and style in my own way, a degree of individuality which doesn’t make my work gimmicky and essentially a copy of Parr’s work.

MY HOPES FOR THE SHOOT? I hope that this first photo-shoot will provide my project with a strong starting point which I can use to develop contacts and create a sense of momentum.

I believe that visiting a well-established company specialising in fresh local Jersey produce will fit well into side of my project looking at advertising and the end result of production.

I intend that my images will be energetic and lively, showing the community of the place, and showing how such interactions make the prospect of ‘buying local’ incredibly popular. This will play a big part in opening up of my narrative when I create my photo-book.

Shoot Specification

What: For my shoot i am going to take pictures of buildings and the sky to follow the works of Matt Crump and try and get the minimalist look the he gets in his photos, i will also try and integrate Uelsmann’s work and make them landscape and maybe change the normal landscapes into candy coloured photos  to mix a bit of both photographers into my shoot.

Where: I am i going to go to the town center of jersey and take pictures, i feel like this will be a perfect location for the shoot because of all the buildings with different shapes and heights that i can experiment with. Also there are a lot of different coloured buildings which may help in the editing process.

Why: The reason i have chosen to do this shoot is because i think it will be a fun colourful project to do and will be very interesting to see how the pictures come out in the editing stages. Jersey is a very cloudy and rainy place sometimes and with this project its like creating a fantasy world where everything is colourful and its not dark and dull.

When: I am going to do this shoot over the weekend, the weather forecast is okay so hopefully it doesn’t rain, however it is meant to be overcast at some points so i’m going to have to make the best of the weather and try and alter the problems after in Photoshop.