Irina Werning is an Argentinean photojournalist. She started her ‘Back to the Future’ project in 2010, recreating old photos of family and friends. It then expanded out into taking photos of a diverse range of people from all over the world. In 2011 she completed the second project, ‘Back to the Future 2’ and she is currently working on an Argentinean project of the same theme.
She studied both Economics and History before moving into Photographic Journalism, which she has a masters degree in. Although she has carried out several photo projects before, mainly focusing on Argentinean culture, she has gained viral recognition through this project.
Werning puts a lot of time and planning into the photos, collecting an average of 30 items per photo to make them as similar to the original as possible. Her low budget makes this difficult however she claims the imperfects of the comparison is what makes the photos so special. The emphasis on detail is important as any noticeable difference takes the impact of the photo away.