Create a three minute music video to promote a
musical artist/band. The artist/band has record
company backing and already has a strong
social media following. The video aims to raise
the profile of the artist/band and help appeal to
a mainstream audience.
You may select the genre of music. The video
should feature the artist/band and use media
language choices that both reflect the codes
and conventions of the musical genre and act to
construct a clear brand identity for the
artist/band. The video is being released as part
of the promotion of the artist/band’s forthcoming
UK tour.
The artist/band has a sponsorship deal with a
headphone manufacturer and their product
should be featured in the video in some way.
• At least two filming locations
• A range of camera shots, angles and
movement, to establish the locations and
representations
• Appropriate framing of shots
• Appropriate choices of imagery to create
meaning
• Editing of the footage for meaning, including
continuity and/or visual effect
• Use of appropriate lighting and mise-enscène.

MAGAZINE COVER

You should create four pages from a music
magazine – specifically:
• a front cover featuring the artist/band
promoted in task one
• a two-page interview with the artist/band
• a single page advert for the artist/band’s tour.
The magazine targets a mainstream music
audience.
The front cover and interview can use some
images from the same photoshoot but other
original images that offer some visual variety
should also be used.
The interview should be used to promote the
tour and the music video. It should also
reinforce the brand image of the artist/band and
integrate some reference to the headphone
manufacturers who are sponsoring the
band/artist.
Front cover
• Title and masthead
• Selling line
• Cover price
• Dateline
• Main cover image and at least two further
smaller images related to the content of the
magazine
• At least five cover lines.
Internal pages
• Content that is appropriate to the conventions
of the genre of magazine being created
• Original copy (at least 400 words)
• Each page to use original images as
illustrations
• Internal pages should reflect the design
codes and conventions of the genre of
magazine being created.
All pages
• A clear house style should be used in the
presentation of all pages
• A minimum of seven original images should
be included in the submission
• All copy should be original and a minimum of
400 words should be submitted
• Work should be presented on pages that are
an appropriate size or in propo

Indie magazine, softer colours, double coloured lighting in studio with a main close up image and obscure or unique object/clothing choice (headphones/)

• 

• 

• 

Double page spread will link to music video, with interview from the artist – interview tells that the event in the video (car crash) was based of his life, and talk about how he’d recovered from broken arm a year earlier, ready for his tour that is being promoted this year. Use an image from earlier shoot, different to cover as well as a few others

Advert have playing the drums with dramatic spotlight lighting with tour dates

• 

• 

• 

• 

I have chosen to work on a Games Magazine, for this I have decided to focus on the newest gaming consoles that are being released in the future and the games that will  come with these consoles, these new consoles plan on changing the way of gaming through the improvement of graphics, resolution, delay and more. My Games Magazines target audience is teenage boys from the ages of 13- 19, this is because these ages are mainly the majority of the gaming community, these audiences will need to be of middle-class backgrounds, because of this large age gap my magazine will not include derogatory or adult games as readers from the lower margin of my age gap will not be old or mature enough to read this.  

The research I have done for this advertisement includes studying the general layout of gaming magazines and how they present new products to audiences on their front covers and double page spreads, I have also looked at the newest products and consoles being released on platforms and how magazines persuade audiences to buy them. Finally, I have looked at the newest games being released for future consoles and how popular they are even before their release, this was done by looking at critical feedback and reviews from gamers who have played the games early.  

My magazine will display the newest gaming consoles and what their developers plan on improving and changing to make them better than previous ones. This will include examples of software improvements and graphics changes, as well as the developer’s description of the consoles and feedback from critics, this will be displayed to give my audience the information needed when considering buying the newest consoles, I believe my magazine would be extremely popular as many gaming audiences are currently focused on buying the newest consoles to enhance their gaming capabilities, furthermore, I will also include the newest games being released on these consoles and how they differ from games on the previous consoles.  

My front cover will display a gaming character from one of the newest games in the centre of the page with the most hyped new console, the PS5, this will be done to grasp the readers attention instantly. I will also include games characters that will be made on Fuse to further show the protagonists of the new games. 

My double page spread will be professional and tidy in the way it shows the new consoles and their descriptions from their developers and critics, it will also clearly display the most popular games that will be coming with the consoles and how they plan to immerse players.  

For my game magazine I plan to make a reactionary aimed at young men I plan to do this by using dark themes with a mid-shot looking at the characters back. I’m doing this because I find the eerie look interesting and stands out compared to other magazines. I will also use dots of colour like red for the important notices around the magazine this will attract the reader’s attention which will talk about the most popular games in the magazine. My title and main attraction of the magazine will cover most of the front cover with my character image being the best as it will be the first thing to appeal to a consumer. 

The contents page will be very basic as it’s not used to try influence people to read it and needs to be simplistic, so people find it easy to get the page they need. However, I will still have some interesting details like small cut outs of characters with page numbers. These will be used as small features for the most popular pages of the magazine.  

My first advert is for a mouse which seems dull as everyone has a mouse, but I will use special effects to make it stand out to give the advert so colour and to create some interest. I will keep to the theme of the magazine by creating a black background almost space themed, but I will add an element of blue as the product has blue LEDs on it. My second advert will be an advert for a basketball game this because most people in my target audience will be interested in sport 

My double page spread will be the main feature of the game which will involve using brownish colours to link to the front cover using fire or the desert which will continue the theme throughout the magazine. 

My Magazine is aimed towards young adults and teenagers age 14-20 who are interested in games and gaming culture. This audience will be therefore mostly middle class because they will be able to afford games and the hardware needed to play them. I will focus my magazine around reviewing games and providing stories related to the gaming industry and gaming culture, informing readers of games to buy or avoid and telling readers about new developments in gaming. 

My game adverts will feature different products related to gaming: I will include an advert for an upcoming game, an advert for an upcoming console, and an advert for a gaming mouse. The adverts will be aimed towards the target audience of the magazine, but they will not necessarily follow the house style of the magazine because adverts are produced by other companies and the magazine will feature those designs. My game advert will include images of people to simulate the graphics of the game that is being advertised. This will be linked to postmodernism as I will aim to produce the adverts to conform to commercial media standard by creating a hyperreality and glorifying consumption of excess. The game also appeals traditionally to masculine audiences since it is a violent fighting game. Because of this, the advert is reactionary and conforms to the overrepresentation of games that are violent and appeal to males and the male fantasy. For my gaming console advert, I plan to again apply postmodernism in a typical way to praise consumption of the product being advertised and to attract customers. For my gaming mouse advert the language will be imperative to apply postmodern theory as well as the idea of hailing individuals in society developed by Althusser. 

My magazine’s front page will feature an image of a friend who will act as a character in the game being featured prominently on the front page. Since this character that will be featured is a white male the cover is reactionary, without featuring a female character the cover appeals to the mainly male audience of video game media and conforms to the general representation of white men in video games. The cover also will feature insights into what articles and stories are featured inside the magazine which will attract customers and communicate what is inside the magazine to them. My Magazine’s contents page will also provide information on what is in the magazine, but the primary purpose is informational while the features on the front cover is to advertise the magazine to potential customers. The contents page will list every article in the magazine. These will not be created apart from the double page feature but will be on the contents page to create verisimilitude and to make the magazine look like an actual magazine. The list will feature an image for each article to again increase verisimilitude. 

Statement of intent: 

Music video: 

The music video I have produced follows themes of gender and identity representation and focuses on the idea of nonconformity in a conformative world. The main message of the music video as a whole is as follows: those who hold power will silence radical ideas of nonconformity, so it is up to you to find yourself and carve out an identity for yourself no matter what the world tells you. 

This product follows gender and representation theorists such as Judith Butler (who describes gender as a performance, as well as gender as a social construct). Furthermore, ideas of Jaques Lecain will be incorporated into this work. Lecain recognises that we never see ourselves, only a mirror image of ourselves. This can be argued that, if ideas that challenge the idea of gender roles are ignored, children are taught gender is a solid construct and internalise activities that do not fit their gender roles. 

 The song (Magazine) was created by Editors and permission will be sought for the use of this song. Editors is an indie band, so the music video will follow an indie perspective. Style models used for this project include: Heart by Flor and High by Young Rising Sons. The style, as from an indie perspective, will include features such as the use of low saturation shots and extreme close-up shots. Due to the nature of the song being sponsored by a headphones company, several headphones shots will have to be used. These must be relatively consistent, in order to solidify the fact that this is a sponsorship. 

Magazine: 

The main focus of the magazine is to create a house style to represent the indie theme, focusing more on low contrasted, washed-out colours designed after the indie style. This will ensure that the appropriate (indie) audience can recognize that the magazine is designed for an indie audience and therefore the magazine will appeal to the correct target audience. pictures of the fictional band will also be used here, to create anchorage for the band discussed in the articles within the magazine. The content of the magazine will be varied including the required two page band interview, the advert and the front cover. The style model used is INDIE magazine.

I will title my magazine “Gamerz Alliance’ as I want to make it short and catchy. I thought this would appeal to my target audience of males between 28-30 and new affluent workers, who have a keen interest in gaming and the world of professional gaming industry. I am also aiming to appeal those with an interested in the art and graphics behind gaming and what goes into creating games, by using high quality graphics and a simplistic artist design.

When planning my approach to my magazine and was researching style models I found that the most compelling magazines included a main character in the centre of the magazine. I subsequently decided I will use a games character designed in fuse as the dominate signifier to represent the theme of my games magazine and create to include a high quality character which appeals to audiences interested in graphics and character designs. I have chosen to size my magazine at a width 11cm and a height of 17cm, I decided this as it would fit well into someones bag and would be a big enough size to read comfortably. For my contents page I want to make this clear and simple for readers to be able to refer to it quickly and am going to create a simple clean professional design which fits with the and Target audience of my magazine. When coming up with the design and target market I research popular gaming magazines on market and was inspired by the use of Signifiers in the magazines to make it clear what its about and use of bold headlines.My double page spread will also follow the theme of being sleek and professional and will be an artist feature. Inspired by Magazine titled ‘Art of gaming” I will create a double page spread which explain the process and artist goes through to design her characters. I will include image of her process and her creating her work.

I will also create 3 adverts, one of which will be for a new gamer realise using bold text looking as if it is on fire on a plain background with the logos of the game company include. this will make the advert striking much like the one I was inspired by for ‘doom’ released in 1994 which uses a bold title as anchorage to get readers attention. I will also do this when advertising a gamers tournament using typography skills to create bold interesting titles using graphic design elements like seen in published magazines, I plan to use Glitch text going with the them of computers and gamers.