Style models

statement of intent

I am following brief two and creating a gaming magazine and three print adverts. My magazine will be named ‘GAMEIN’, this title is an attempt at a play on words as it is a gaming magazine which is about all the inside information and insights into the gaming industry, ‘GAMEIN’ also sounds similar to the word gaming. My intended target audience for this magazine is british male teenagers in the age range 13-17.

I have looked at style models from the magazines PC Gamer and Games™ and have taken inspiration from both of these magazines. I have also looked at adverts within these magazines and taken inspiration from them, my adverts will have simple designs that easily get the message of the advertisers across, I will advertise new games as well as a product that games can be played on. The games/products advertised will be targeted at the target audience. 

The main font used for text throughout the magazine will be ‘Algerian’. My masthead will be in capital letters and in bold writing and a bold colour to ensure that it is eye-catching and stands out around other magazines.

I will include a clear house style to my magazine, all pages will be black with a red strapline across the top of each page. My masthead on the front cover will be in capital letters, bold and red.

I have used the colour black as the background / page colour for my magazine as black is associated with power, strength and rebellion, these connotations often relate to what my intended target audience is interested in and will make them more attracted to the magazine. I have also used the colour red as it is intense and it connotes symbols of blood, danger and war which is what is in a lot of games that teenage boys in the age range 13-17 are interested in so it draws them into the magazine and makes them interested.  

All images, logos and copy is original, and I will create my magazine and print adverts on adobe photoshop. To create images for my magazine/print adverts I will use adobe fuse to create life-like cartoon characters to make them look as though they are actual characters from video games. I will also create 8-bit art to create vintage style games characters and icons. 

I will use Blumler and Katz uses and gratifications theory and will create my magazine to be informative and educational about the gaming world. I also would like it to be entertaining. The main image is an iconic sign of a man in army style clothing. The code within the magazine will be through the use of colour. The codes will convey connotations of power, danger and violence. The magazine will be a reactionary text as it follows societies ideas of gaming and masculinity within it.   

The song in my music video is by a local female artist, it is titled ‘Rehab’. My video will be about a teenage girl who is heartbroken about losing someone she loves, she goes into a downward spiral of depression and winds up being homeless. I will be showing the story from another person’s perspective, like someone else is watching the girl’s life. There will be a clear narrative structure in my production (equilibrium, disruption and new equilibrium). The opening scene of the video will be a wide shot of an empty park bench, then the girl comes into view looking upset and sits down on it carryinging all her belongings. This will set the scene, making it obvious that she is sad and also homeless. I will  incorporate  a circular narrative into the video, ending the video on the park bench where it started, this is to provide closure through a return of opening material rather than providing a clear conclusion, to show how she is still stuck in the same situation. My target audience is young adults, aged 18 – 25. I will target this audience by presenting the main character to be striving to escape stress which many young people can relate to. It will also show how easily someone’s life can take a turn and end up in a situation like hers, which is a growing concern in society today. I will use a range of camera angles and settings to show her journey more clearly, along with changing the pace in some scenes. Near the beginning and end I will keep the pace of the video rather slow to emphasise the equilibrium, however during the disruption when she is robbed of her belongings the pace will increase significantly. 

For my advert I will be advertising an upcoming album for the artist whose song is incorporated into my music video. I have taken inspiration from one of our close study projects ‘Oh!’ while making this particular advert, keeping it very modern and minimalistic. I will include the artist’s name, the name of the album and some featured songs. Along with this I will state the platforms that the album will be able to be streamed from such as Spotify and Apple Music and the release date. 

The front cover of my magazine will include a black and white image of the artist. The title will sit at the top of the page and read ‘Acoustic Weekly’ in black and red text. I will use a bold font and a sans serif text to make the title stand out. I have taken inspiration from old ‘NME’ magazines, particularly when it comes to the colour scheme. The target audience is indie/acoustic music listeners of all ages. I will use minimal language on the cover, only including concise cover lines and kickers to give a clear indication of what the articles inside entail.

Advert 1

The Game

The game will be of a group of female cartoon characters trying to complete courses of worlds. The game play is trying to get the characters to the end of the courses. There are many worlds and obstacles which could make them loose. There are many features of the game such as single mode, team mode and also puzzles to complete.

Layout

This advert is an idea of what one of my adverts to look like. I really like the look of the game play in the 4 boxes, which I think will look good for my magazine when advertising one of my games. I think i will also include the date of the release so readers know when the game will be released.

Colour Scheme

The colors of this advert will be white with pink features such as the borders round the 4 boxes with photos of the game play of the game. The advert will be bright and bold, so it will stand out

Features

This advert will be advertising a new game which will be releasing soon. I will create some characters to be the main images and will create scenes of game play, to include in the 4 boxes. The advert will include the price of the game and a quote of what experts have said about the game. There will also be a rating feature of what age this game is for. I will also include the main symbol of my magazine which is point up arrows which will be around the game play boxes

Advert 2

The Game

The game will be a sliding tiled game where you need to match up the two colors to win points. More tiles will show up when u match more colors and if you can match anymore then the game is over. With these points you win coins and with these coins you can buy boosters and buy new colors tiles.

Layout

For this advert, the background will be a checkered pattern of two different colors. It will have a retro kind of looking title and will include quotes from gaming professionals showing their opinions on the game play, which will be in bold and understand the title.

Colour Scheme

The color scheme will include white and pink which are the two main colors of the magazine. The title will be bold and in black so it stands out from the checkered background. Other features of text will also be in black, so it doesn’t sink in with the background.

Features

I will create a checkered background to symbolize the game play of the game and I will create “coins” which players can will when they gain a certain amount of points, these coins will be dotted around the advert page. I might also create an tablet with the screen of the game play.

Advert 3

The Game

The game will be consist of females characters trying to fight and go through obstacles to try and find the prize of money. The characters will use guns and have weapons to use when trying to get past an obstacle. The game play will go through different scenes and worlds to try complete and find the prize.

Layout

The layout will consist of having about 4 main female characters on the front of the advert doing different positions together. The title is be big and bold and behind the characters. The background will be of a sky and grass and will have a fade of the pink in the background like the image above

Colour Scheme

The color scheme will be all different colors but will interpret the main color of the magazine of pink. The characters will wear dark colors so the background stands out even more of blue, green and pink.

Features

Features will include some weapons, the female characters some obstacles and maybe even some game play at the bottom of the magazine. There will be the price and the rank of the game this year and quotes which a girl gamer have described the game as.

clothes:

beanies, hoodies, baggy, black, white, sunglasses, t shirt, chain,

photo

upper body half close up, full body far away, side of face, close up looking at camera

Todorovs narrative theory

Idea – Jordan drummer artist, going about life and practicing, doing a performance in first chorus, mid scene get in car crash which makes unable to play, end follows scenes of empty drum set with switches to drummer recovering. Song = Magic tricks by Whalers – free royalty free music

Shots: First scene driving to practice, shot of turn up radio, shot of reversing possibly. 30. follow into studio, quick scene of drumming. 45. then scene of editing comp in room with headphones on. 56. Next driving home, shot of window view passing by. 1.10. Scene going into drumming shed, shot putting on beats headphones then drumming. 1.35. Shot of lying down into bed, then rising next morning. 1.38. Open fridge grabbing food, then cut to shot turning on car with keys. 1.50. Speed shots of arrive studio, play drum, edit music, Drive home. 2.0. Speed shots of arrive studio, play drum, edit music, Drive home. 2.10 – quick cuts of close zooms on road, hands, radio etc. 2.20 message on phone then cut speed with car crash to black. 2.45. Hits slower verse in song, opening up 2.50 (black) looking at sky, 2.58. cut to black again. Shot of empty drum set 3.05 (black) empty edit room 3.10. (black) empty shed 3.15. (black) open to lying in bed 3.20, repeat bed quick multiple times, 3.30. use window view driving scene. 3.35. End with shot of only hands picking up drumsticks, 3.50 go down to do first hit and cut film to black. 4m

Intent of Double-Page Spread

My intention is of a famous young gamer and is an interview of her success and her story throughout the years and experience of the gaming industry and how hard it is to succeed. The interview is meant to be an inspirational double page spread to convince other females anyone can go into this industry as a job or even just for fun.

Images that will be used

I will use my own images of one of my friends gaming and just photos of her as she will interpret the famous female gamer. There will be one main image of her and then other smaller images of her gaming which will be placed around the text of the interview, they will be wrapped around the text.

The Text

The text will be shaped around the images and will be in a magazine format of columns going down the page and across onto the other page. There will be some quotes which will be the main pieces of information and inspiration quotes and these quotes will be in bold.

Title and Master head

I will replicate the style of the PC Gamer master head with my magazine name of “high score”. I will section both these words out just like this magazine and section the two words with different colored backgrounds such as pink and white. I will make the text color a different color too so it stands out.

The titles and selling lines below the master head will be the same theme of the master head. For my selling lines, i will include a catchy and bold statement, which will draw readers in. Such as “the world’s best selling female gaming magazine”

Main Image

For the main image for my magazine it will be of a female gaming, with a headset and even a gaming controller too. The image will be in black and white so the pink background won’t take anyway the focus. The image will be under the master-head, so the image has a smooth effect.

Other Images

Other images will be images from other games which is advertised in the magazine, such as characters or images of game play. I will include arrows pointing up to symbolize a high score in a game which matches with the name of the magazine.

Cover Lines

My cover lines will be placed around my magazine, in a bold and white font which will give clear statements of what is in store inside the magazine. My cover lines will be clear and simple to give a strong effect to the readers, it also shows that it is an easy read for a magazine. My cover lines will include new games, top 10 games of the year, exclusive interviews etc. It will overall show an easy was the showing what is inside the magazine.

Other Features

My magazine will include other features such as a dateline which will be placed underneath the master head. It will include a price which will be low, showing anyone can buy it which will be placed also near the master head. The last feature which also will be included on the front page of my magazine will be the bar code, which will be placed at the bottom of the page.

Games in the magazine

Pastiche – Is a work of visual art, literature, theatre or music that imitates the style or character of the work of one or more other artists. Pastiche celebrates the work it imitates.

Parody – Is a joke or a play on work which is created to imitate or make fun of an originals work, the subject, artist, style or other targets are imitated ironically to create a satirical effect.

Bricolage – Is a collection or collage of different media texts which form into one text.

Intersexuality – Is a person whos reproductive or sexual anatomy doesn’t fit the boxes of “Male” or “Female”

Metanarrative – Is a narratives about narratives of historical meaning, experience or knowledge which offers a society legitimation through the anticipated completion of a master idea.

Hyperreality – Is the inability to distinguish reality from a simulation of reality, in Media a story can be presented that does not entirely reflect actual reality.

Simulacrum – Are copies of things that no longer have an original, Abstraction today is no longer that of the map, the double, the mirror or the concept. Simulation is no longer that of a territory, a referential being or a substance.

Consumerist Society – Is a societym in which people devote a great deal of time, energy, rescources and thought to consuming. The general view of life in a consumerist society is that consumption is good, and the more consumption the better.

Fragmentary identities – Refers to the loss of relatedness of ego parts, and a loss of aspects of ones identity.

Cultural appropriation – The unacknowledged or inappropriate adoption of the practices, customs, or aesthetics of one social or ethnic group by members of another (typically dominant) community or society.

Reflexivity – generally refers to the examination of one’s own beliefs, judgments and practices during the research process and how these may have influenced the research.