Founded on October 26th 2010, The i is the sister paper to the independent.
Founded in 1896, The daily mail is the highest circulated daily paper in the UK
Both papers are owned by the ‘daily mail and general trust’
Both papers are owned by the ‘daily mail and general trust’
The i attempts to be unbiased but does lean left.
The daily mail is a right wing paper
Both papers specialize in news journalism however the i also focuses on opinion, culture and lifestyle journalism.
Both papers specialize in news journalism however the daily mail also focuses on investigative and culture journalism.
Oliver Duff is a British journalist who has been the editor of the i newspaper since June 2013. He is currently the youngest editor (37 years old) of a UK national newspaper. Having a young editor encourages new and healthy ideas being published in the paper.
Geordie Greig (59 years old) is an English journalist and editor of the Daily Mail. He was editor in 2020 when it eclipsed The Sun to become the best-selling newspaper in the UK. having an older editor could encourage old fashioned ideas being published in the paper.
6. Do they have a similar readership reach
The daily mail has a readership of 2.2 million people compare to 500,000 viewers for the I.
7. Do they have a similar readership profile / target audience?
Around 60 percent of the consumers are male and 40% female read the I compared to 54% female and 46% male for the daily mail
The I has 400,000 people a week over 35 in 2014 reading the paper and 100,000 below 35.
For the daily Mail 29% are AB Adults 629,000 (29%)
ABC1 Adults 1,405,000 (64%)
The image above shows that the Daily mail is aimed more towards the middle class
8. How are they currently doing? Increasing or decreasing sales and revenue?
Daily Mail down 16.5% due to the coronavirus meaning high-street stores where shut reducing the circulation of the papers. The decline of circulation of the i was exacerbated by the cessation of the distribution of bulks, free copies, to locations including airports, gyms and railway stations.
1- Jurgen Habermas – In relation to the public sphere, The ‘i’ newspaper and the daily mail can be used as they both inform and share current political affairs and entertainment.
– Both published by the Daily Mail and General Trust – Both are written in a sans-serif font, which is clear and easy to read. – Copies available in both paper format and digital format (apps) – Both contain a mixture of hard and soft news – The Daily Mail is published daily and is a middle-market newspaper, which is published in London and is available in a tabloid format, so is the I – Both the I and the Daily Mail have a similar layout. – Both of the newspaper have a website (dailymail.co.uk and inews.co.uk) – Viscount Rothermere bought out both the I and the Daily Mail – Both the I and the Daily Mail publish daily – The I was bought out by the Daily Mail for £46.9 million – Both the news sources has a Twitter account, where they have their headlines and links to their articles – You can get subscriptions to both of the newspapers – Both of them are published in English – Both of these newspapers are still being published, despite being very old (The Daily Mail is 124 years old!)
– The I is slightly left on the political spectrum, whereas the Daily Mail is more right winged – Daily Mail is more conservative, whereas the I is more democratic – The I is found for free at the airport, whereas the Daily Mail is available in Bookshops for a price – The I is an all-rounded newspaper, whereas the Daily Mail is aimed at older adults (average age of readers is 58) – The last printed edition of The ‘I’ was published on Saturday 26 March 2016, whereas the Daily Mail is still available in print format – Daily Mail is increasing in revenue and the I is decreasing in revenue. – The I’s chief editor is Oliver Duff, whereas the Daily Mail’s chief editor is Geordie Greig. – The I has a readership of around 2.2 million, whereas the I has a readership of around 24.5 million. – 60% of the readership are males and 40% female for the I, whereas the Daily Mail has a readership of 54% female and 46% male. – The Daily Mail has a net worth of approximately £2bn, whereas the I has a net worth of considerably less – The Daily Mail has been criticised for their use of media sensationalism, whereas the I hasn’t. – inews.co.uk has a comical section on their website titled “distractions”, that has quizzes and jokes, whereas the Daily Mail doesn’t – The Daily Mail produces a separate newspaper specifically on Sundays (Mail on Sundays) whereas the I doesn’t – The Daily Mail is a PLC (public limited company) whereas the I is an LTD (private limited company)
a British daily middle-market newspaper published in London
target audience of lower middle class British women
sister paper is the daily mail on sunday – which was launched in 1882
owned by the daily mail and general trust
co founded by jonathon harmsworth and viscount rothermere
the average reader is 58
it has a lowest demographic for 15 -44 year
It had an average daily circulation of 1,134,184 copies in February 2020
in 2019 it has an average dailiy readership of aproximatley 2 million, where about 1 million were in the ABC1 demographic (upper, middle, lower)- other number of readers were C2DE demogrpahic. (skilled wokring class,working class,non working)
The Daily Mail is a British daily tabloid formatted newspaper founded in 1896.
The Daily Mail’s main target audience is lower-middle-class British women. (B and C1)
Other editions of the daily paper include its sister paper The Mail on Sunday, as well as the Scottish and Irish Editions.
Jonathan Harmsworth is a great-grandson of one of the original co-founders, is the current chairman and controlling shareholder of the Daily Mail and General Trust.
Daily Mail: Most Unreliable Paper For 3rd Year In A Row
As analysed by Tabloid Corrections website, Rothermere’s Daily Mail has again received the most sanctions from the press regulator, IPSO.
A mixture between and and soft news (important events such as a natural disaster and celebrity news, slow burners)
They use provocation- or clickbait to get audiences.
The Mail has traditionally been a supporter of the Conservatives party in recent general elections.
The Daily Mail’s medical and science journalism has been criticised by doctors and scientists. Accusing it of using small studies to create stories to scare and mislead audiences. In 2011, they published an article titled “Just ONE cannabis joint ‘can cause psychiatric episodes similar to schizophrenia, as well as damaging memory”. The lead author Dr. Matt Jones of the study that is talked about in the article was quoted by Cannabis Law Reform as actually saying: “This study does NOT say that one spliff will bring on schizophrenia”
