My character is social grade B, middle class as he is a manger of a funeral service and I feel that my character is a “succeeder” as he gives me the impression that when he is working he will be very professional and is always looking for a way to expand and achieve but when he is off work he is more casual. He is a technical middle class as I feel he would be successful but not the number one of his craft.
20 yo girl, lives in Bristol. Is a law student at bath university. Is white, half British and Swedish. Atheist who likes cycling and gymnastics. Buys lots of fashion magazine (VOGUE) and is an avid reader. Favourite film is Legally Blonde, and favourite TV series is Hollyoaks. Listens to Halsey, Shawn Mendes and Lewis Capaldi. Spends lots of money on clothes and makeup, almost exclusively shops at NYX and Next.
As a student she is currently a C1 , lower middle class as she is still learning and working towards her profession, but once she has graduated, she will become an Upper middle class, A grade citizen as a lawyer is a prestigious, high paying profession.
As a successful lawyer she would become an established middle class member, as she will be creating a good amount of money for her self and has a high grade of education.
She is a main streamer in terms of the 4 Cs, but depending on how her law degree results, she could become a succeeder, with good moral value
Social Demographic – Middle Class (B) – This character is a Middle Class person as they had to get a Law Degree at University to follow this career path. The job also requires a lot of skill which is why long periods of training is needed.
This person is a Succeeder, he is a succeeder because he has to be very organised and motivated to progress in his job which are characteristics of a Succeeder. This person also likes expensive brands like Ralph Lauren which is also a common attribute of a Succeeder.
NRS – C1 as he works in an office, using lots of software to help code which requires a decent amount of skill, while earning not too much.
Young and Rubicam’s 4 C’s – The Mainstream as he goes to work everyday and just gets by everyday while living an ordinary life.
7 New Class Types – Technical Middle Class – As he is slightly older, therefore normally less culturally engaged but as coding requires some skill, they earn quite high economic capital.
For my magazine cover I want it to be aimed at an audience of age 9-13. This means my cover will include cartoon style characters which I will make using Photoshop or taking a picture of an action figure and editing it. If the magazine is for kids then I will use big fonts and many colours to make it appealing to their eyes and make then want to pick it up. At the bottom of the cover there will be three text boxes. One explaining what’s inside, one a preview of what’s inside and one being a picture of a ‘minion convention’.
Ideal consumer
My ideal consumer would be a 9 nearly 10 year old boy. They are fairly small with short blonde hair and they wear brightly coloured trainers and a t shirt with comic characters printed onto it. They have pale skin and glasses that are square shaped with blue frames.
