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Audience Characterisation 2

The person in my photo is a middle class as he is a proffesional accountant who works in an office with a suit and tie working on audits. In addition he uses skills like maths to show he is no lower than middle class with a strong salary around £50,000 per year.

An office worker doing acountancy would come under a technical middle class because my character isn’t in a position of superiority within the firm.

Image result for business woman

Age: 23 
Location: London 
Race: White 
Gender: Female 
Occupation: Businesswoman, just finished university studying business 
Hobbies: Enjoys going to music festivals and likes spending time with friends. In the summer she enjoys going on surfing holidays and doing other water-based activities. 
Newspaper/magazine readership: Tends to read magazines about business and music 
Favourite film: Hunger games  
Favourite TV show: Stranger Things 
Music: Indie and aesthetic  
Preferred brands: Likes to shop at Urban Outfitters and likes to wear Sol Cal and Co 
NRS- Occupational class type: B 
Class type: New affluent workers 
Physiographic:  The Explorer 

Audience Profiling

Age – 58
Gender – Male
Ethnicity – African American
Location – London city
Occupation – Lawyer
Fav. Brands – Hugo Boss and Paul Smith
Fav. Films – Good Fellas, Donnie Brasco, The Godfarther

Upper Class – (Occupation, Brands, Location)
He has an upper class job and lives in a high end part of London City. He wears middle class brands.
established middle class – (Age, Occupation, Ethnicity)
Psychographic – The aspirer (Films, Brands, Occupation, Location)
He aspires to be more accepted within society through his occupation and the brands he wears. He moved to London to get the best job he could and he aspires to be like his favorite actors in his favorite films.

Audience profiling task…

Image result for rich girl

Demographic;

Age- early 20’s

Gender- Male

Social class- Upper middle class

Race/religion- Mixed race

Lifestyle/aspirations- . Luxurious lifestyle. Has lots of pride in himself and likes to look good even in the comfort of his own home. Clean/tidy Confident in his own body

Tastes/interests- Shopping, makeup fashion .
‘He is often seen wearing high-end women’s wear and high-heeled shoes’

EJ Jonson is an aspiring person as he is driven by others, he responds to what others perceive as superficial.(eg; image/fashion and appearance) His goal is to have the perfect status. Ej is in the established middle class as he has a lot of money due to his father being a famous Basket baller who is now retired.

audience profiling task

age: 53

location: Glasgow

race: white Scottish

gender: male

occupation: civil servant

hobbies: reading and cycling

newspaper readership: the Morning Star

favorite film: For a Few Dollars More

favorite TV show: Homes Under the Hammer

favorite music: Pink Floyd

NRS occupational class type: B (skilled and professional white-collar worker in an administrative job)

‘7 New Classes’ social class: Established Middle Class (relatively high levels of all three types of capital due to his professional and skilled job + culturally and politically engaged due to his governmental job)

Young and Rubicam’s 4 Cs: The Reformer (reads the Morning Star and is a member of Unite, politically engaged and knowledgeable)

Media Audiences

  • Age – 44
  • Race – Indian-American
  • Location – Los Angeles
  • Gender – Male
  • Occupation – IT Coder
  • Hobbies – Walking, creating websites
  • Newspaper/ Magazine Readership – The Times, Nerds Unite
  • Favourite Film – Back to the Future
  • Favourite TV – House of Cards
  • Music – Soft pop – The Beatles
  • Favourite Brand – Next, Gap

Age: 55

Gender: Male

Social Class: Middle class

Race: British

Religion: None

Lifestyle: Sedentary, Little exercise, family of 4

Aspirations: Become big boss in finance company

Tastes: Newspapers

Interests: 80’s Music (Genisis, Duran Duran), TV, Sleeping, Massages

Audience Profile

  • Age – 34
  • Location – US
  • Race – White
  • Gender – Male
  • Occupation – Office Worker (call center)
  • Hobbies – American football, video games
  • Favourite film – Coach Carter
  • Favourite TV show – Rick and Morty
  • Music – Country
  • Brands – Under Armour, Walmart Clothing
  • Pyschographic group – The Mainstream
  • Social Demographic group – D
  • New class type – Traditional working class

He is mainstream because he cares more about the basics than expensive or luxury item. He is also motivated by a need for security and health for his family.

Audience Characteristics

Age Range= Demographic

Gender= Demographic

Social Class= Demographic

Race/Religion= Demographic

Lifestyles and Aspirations= Psycho graphic

Tastes and Interests= Psycho graphic

Audience Profiling

Demographic and Psycho graphic Information

Age Range= 19-25

Gender= Male

Social Class= Upper middle class

Race/Religion= White British

This boy is young and is very rich from the from the rich part of Egland in the countryside who earns big cash. He spends it on luxury items such a Cartier. He has a sassy vibe and likes to party with celebrities. He thinks very highly of himself and likes to have the latest things. He has a big house and owns many properties where he likes to party

This person is class A because of the high end items they are holding and also the way they are presenting themselves. This person is a succeeder, this is because of their lifestyle as being very high up. This person wants to always be the best and achieve as much as they can, money wise. He is also a succeeder due to his job in society as being a social influence as always wanting a reward from what he does. Out of the 7 social classes, this person is classed as an established middle class. This is because of their wealth and their involvement in money in society, they are not right at the top (elite) because they are not really set apart hugely by the economy they just use their money for their own use.