nominated for NAACP Image Award for Outstanding Song – Contemporary
the song/video is centered around the mass incarceration of African-Americans as a form of modern-day slavery, and is named after the 13th Amendment, which made slavery illegal except as “punishment of crime.”
the video is in black and white which indicates it is about race and equality
According to the Internet, children are 27% of the entire population and fall in the DE Social Group. My magazine will serve as a source of escapism and will be relatively cheap, so that people of any social class will be able to afford it. Before I began planning my front cover, I created multiple magazine covers of different styles, to see which one was the most effective at persuading the consumers to buy and was suitable for my target audience. I concluded that having 3 little plugs with photos summarizing the pages in my magazine was the most effective and suitable for my target audience.
Before planning my magazine cover, I looked at covers of famous gaming magazines and noticed that game characters are predominantly male. The main aim of my magazine is to promote more females into the gaming industry. Elements of my magazine will help to promote female gamers, such as interviews and reviews that are with female gamers. To entice females to buy my magazines, I will use the colours associated with females
I have also included plugs, such as an interview with a professional gamer as online gaming is very popular with the Youths, so I feel the interview will be relevant to my target audience. The photo of Marian will be an iconic sign within my magazine cover and the “Marian Racers” logo will be an iconic sign, so that the consumer automatically knows that the main article of my magazine is the launch of “Marian Racers”. Finally, I have thought very carefully about the sizing of my magazine, and I have decided on an A4 size of magazine because it will be able to fit into the consumer’s bag.
I have aimed to represent Marian as radical to create the interpretation that women can be like men, in the fact that they can take on the adventure and action too, rather than stereotyping woman and expecting them to go out and work. I have also designed Marian to have masculine features to remove her sexuality and make her like male characters, as usually female game characters have large breasts, and their body is in an hourglass shape. This is also shown by the posing of Marian, usually females are posing sideways, so that their feminine features are defined, however, I have put Marian in a pose that is not defining her feminine features, thus challenging the dominant ideology and emphasises how women should be equal to men in the sense of their activities. Marian is also wearing clothes that are strategically covering her bottom, challenging the dominant ideology of females and the representation of women on games covers: wearing short clothes that shows a lot of skin to emphasize feminine features. I have also included no makeup on Marian, to also challenge the dominant ideology and emphasise how women and men should be represented truthfully, as not all females are the same as what is represented by the dominant ideology.
The cultivation theory says that by creating more media challenging the dominant ideology, you will be able to change people’s theories. On my magazine cover, I am cultivating the idea of equality for both males and females. This is shown by the common occurrence of females doing more male orientated activities, such as Marian (a female) is a female rally car driver, challenging the dominant ideology that only men can participate in car racing.
What significant historical and political events does Common reference?
Slavery-1776 till 1865 when it was abolished with the 13th amendment.
13th amendment- This was when slavery was abolished , however there was a loop hole in which white people still use to use black people for labor. It reads’ “Neither slavery nor involuntary servitude, except as a punishment for crime whereof the party shall have been duly convicted”
segregation- after the american civil war, slavery was abolished which meant that slaves were free, however white people didn’t want to be around black people. The wants to assert there dominance and therefore Jim crow laws were put into place.
Jim crow laws- separate toilets,drinking places, seating in cinema, no black and white schools, couldn’t eat together in public= not equal
Political- Woodrow Wilson extended these laws into the work place.
Mass incarceration- Prisons are privately owned therefore to keep it open prisoners are needed, therefore African Americans are being pulled up for minor things and are being put in jail for months/years, as he says ….’ Institution ain’t just a building But a method, of having black and brown bodies fill them’
‘Drug abuse’ was the excuse to put blacks away, this was a way to reintroduce segregation subtly. Common says this this the words… ‘nigga’ they use the word ‘criminal’
KKK- Black people were being hung from trees, as seen in letter to the free when he says ‘ southern trees we hung from’, the kkk was made to ‘keep black people in place’ and to scary them. It was a group of white people, which originated from a film shown in cinemas.
Black lives matter movement- this is a movement that campaigns against violence and systemic racism towards black people.