Facts about common:

1. Lonnie Corant Jaman Shuka Rashid Lynn is his full name.
2. Common debuted in 1992 with the album Can I Borrow a Dollar?
3. Common won the 2015 Golden Globe Award for Best Original Song and the Academy Award for Best Original Song, for his song “Glory” from the 2014 film Selma, in which he co-starred as Civil Rights Movement leader James Bevel.
4. Lynn began rapping in the late 1980s.
5.  In 2003, he won the Grammy Award for Best R&B Song for the Erykah Badu single “Love of My Life” .

Facts about the music video:

1. Directed and shot by cinematographer Bradford Young.

Media Organisations can target audiences through the content/ familiarity of genre for example “the killing”, one theorist to keep in mind when building audiences for that show would be Steve Neale’s theory of Repetition and differences for audiences. In Steve Neale theory he explains that genres all contain repetition and difference, differences are essential to build and grab the attention of an audience. From having shows too similar to things that have already been made in the genre, the audiences would lose interest very quickly and get bored. On the other hand if the show was too different to the categorized genre, the direction of what audience the product is for, would not be as accurate or would be misdirected and in the process lose viewers. 

With “the killing” the way the organisation desired or constructed audience would be fitting the stereotype viewer of crime genres. So by the company follow the similar narratives associated with crime shows and have an ideal audience who love shows with a sense of mystery or involving a genus cop or investigator as the protagonist of the show.having cases only solved at the last minute for suspense, and finally having the subliminal narrative of good vs evil. These all are key elements of the constructed audience desired for the company

The processes of production, distribution and circulation uses the method of transreprestentation, examples of this would be if the show the killing was a big hit to UK audiences who love the crime genre. By having another company collaborate with their show from another country would wider spread the amount of audiences the show is exposed to which would lower cost of making the show since the companies are splitting the costs and overall increase profit from the wider exposure.

Hidden Figures is a low to medium budget Hollywood film with a budget of £25 million produced by Fox 2000

It had large appeal as it was released at the same time as a resurgence of feminists and black lives matter. This film promotes both and as it is a radical text, and available to new audiences, whilst guaranteeing viewership through their established loyalty as a Hollywood conglomerate

The seen increase in indie films is due to the high potential profit margin due available, as a result of their low production cost and high revenue, sometimes matching large budget films. This is causing a shift in the film industry as more radical films are being released, providing a wider variety of perspectives to the world. Although, most of the films are still backed by major conglomerates, such as Fox 2000 who still majorly support reactionary films and narratives, but incorparate diversity.

These sort of films weren’t previously taken on by major conglomerates as it had the space for backlash, and could therefore cause problems with shareholders and partners and damage the business.

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• Common: His real name is Lonnie Corant Jaman Shuka Rashid Lynn.
• He was born march 13th 1972.
• His stage name is ‘Common’ which is the name that everyone knows him by.
• He is an American artist who is well known for his hip hop/rap songs.
• He is also a writer, philanthropist, and activist.
• His first major label was released in 2000, it was called .Like Water For Chocolate

• The music video was in black and white
• It was a slow style with some transitions but not many. A lot of the same settings were used multiple times.
• All people in the video were African-American.
• The message was about how African-Americans are treated differently however everyone should be treated the same.
• There was a theme of sadness and hope in the video
• The video was released in 2016

• Lonnie Corant Jaman Shuka Rashid Lynn
• is an American rapper, actor, writer, philanthropist, and activist
• he was born March 13, 1972
•  he won the Grammy award for best R&B song
• For the latter film, he and vocalist/musician John Legend have won a Golden Globe and an Oscar for the song “Glory.” 
• The rapper/actor has also landed major parts for big-screen projects, among them American Gangster (2006) and  Terminator Salvation (2009).
• His first album was can i borrow a dollar.
• net worth of $45 million

The video– is black and white, genre- hip-hop/rap, released- 2016. Common is a Black American cultural icon who has maintained a political and social concern in his music.

The video Letter to the Free is presented as his contribution to the divisive political and social issues of contemporary America, a sense that he is attempting to draw attention to initiating a new wave of ‘protest music”

His name is Lonnie Corant Jaman Shuka Rashid Lynn but his artist name is Common.

Born: March 13, 1972 (age 47 years), South Side, Chicago, Illinois, United States.

 In 2003, he won the Grammy Award for best R&B song for the Erykah Badu single “Love of my life”.

Music video – letter to the free

About slavery of black people and unfair treatment

Trying to make us think about all the people who got killed as a result of slavery.

He references the bible when he says ‘forgive them father’ because Jesus said ‘ father, forgive them.’

Common – The Artist.

• His real name is Lonnie Corant Jaman Shuka Rashid Lynn.
• He is an American rapper, actor, writer, philanthropist, and activist.
• He was born on March 13, 1972.
• He is 47 years old.
• His from Chicago Illinois.
• He began rapping in the late 1980s.
• His first album was ‘Can I Borrow a Dollar?’ 
• Net Worth = $45 mill

The Music Video.

• There’s no colour – it’s all in black & white.
• Makes a comment on black lives.
• They are in what looks like an abandoned building.
• Rap / hip hop genre.
• There are 4 people in the video – 2 men & 2 women.

Facts about Common:

• Lonnie Corant Jaman Shuka Rashid Lynn is known as Common, but he was formerly known as Common Sense.
• He is an American rap artist, actor, writer, philanthropist and activist.
• His parents divorced when he was 6 years old, leaving his mum to raise Lonnie by herself, but his dad was still active within his life.
• He has been in films such as; Happy feet two, John Wick: Chapter Two and Terminator salvation.
• He is a supporter of animal rights group PETA.

The music video is playing on top of the song, Letter to the free. The theme of the music video is about freedom, this is clear with the title of the song, but also the setting of the video being shot in a prison, a place associated with freedom, well lack of. The genre of the song is Hip-Hop/Rap. The song and chorus especially is inspired by the slavery of black people, with the chorus repeating ‘freedom’ and repeating things such as ‘hold on’ and ‘Won’t be long’ is a hidden message which were used by black slaves to send hidden messages, much like ‘Wade in the water’.

A black square hovering in the air appears throughout the clip, which, in a final shot, is framed as empty space in a field this gives the representation of an empty space like the freedom has been taken away.