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Teen Vogue (The Institution)…

• Teen Vogue is a sister publication to Vogue.
• Teen Vogue’s Parent company is Conde Nast, which is a subsidiary of Advance Publications.
• Advance Publications have published and maintained well known and famous magazines such as Vanity Fair and Vogue.
• It was led by Vogue beauty director Amy Astley and was also created under the guidance of Anna Wintour, who has been the editor-in-chief of Vogue and in 2013, became the editor publisher of Vogue.
• Teen Vogue is a magazine aimed at Teenage Girls.
• In 2015, it experienced a decline in magazine sales, therefore it moved all their content online.
• However, in November 2017, Teen Vogue discontinued their printed magazine issues and instead moved all their media to online, where it is accessed more by teenagers.
• The articles on the Teen Vogue website are a mix of fashion, politics, entertainment and current affairs news articles.
• One of the main editors of Teen Vogue is Elaine Welteroth
• Since Elaine Welteroth has become the editor for Teen Vogue, the previous magazine issue covers involved women of different skin colours (all inclusive) and Welteroth included articles and stories that are about the new faces of feminism and cultural appreciation
• In January 2018, Elaine Welteroth left Teen Vogue and on February 5th 2918, Samhita Mukhopadyhy became the Executive Editor for Teen Vogue
• The digital editorial director of Teen Vogue’s website is Picardi.

Some Figures for Concept…

• Anna Wintour, the main editor of Vogue is estimated to have a net worth of $35 million USD.
• Teen Vogue has a net worth of $34 million USD and the parent company, Advance Publications have a net worth of $2.4 billion USD
• It is estimated that around 7.9 million people visited the Teen Vogue website in January 2017, compared to around 2.9 million the previous year (January 2016)
• The media team on the Website publish around 50-70 articles a day, thus keeping the users of the website up to date with articles that would appeal to the target audience.
• Teen Vogue had 8,341,000 around visitors in May 2017 and 4,476,000 in 2018.
• Around 1.7 percent of their May 2018 audience was 17 or younger, while around 2.6 percent were 18 to 24 years old, indicating that their average age of their target audience are teenagers.
• Teen Vogue’s media sites have attracted a large audience, with around 6 million Facebook likes, huge followings on their official Snapchat and around 3.5 million followers on their Official Twitter profile.

• Editor: Elaine Welteroth
• First issue date: January 2003
• Final issue: December 2017
• Total circulation (2011): 1,045,813
• Company: Advance
• Cross-media titles / products: Vogue
• Genre: Fashion, Celebrities, young culture
• Audience: Teenage girls
• Uses and Gratifications: Enjoyment, Knowledge about the world, Strengthen connections with friends
• 1.7% of 2018’s audience were 17 years old or younger

Teen Vogue was established in 2003 as a spin off of Vogue, Teen vogue is currently led by Vogue beauty director Amy Astley under guidance of Anna Wintour

Teen Vogue cut back on its distribution to focus on its online content which proved to be more successful than ever before.

Ownership (INSTITUTION) Condé Nast owns vogue which is owned by an American mass media company called advance Publications (conglomerate) teen vogue is horizontal integration with vogue

Conglomeration, vertical integration

Cross-media titles / products (= INSTITUTION)

Income / Expenditure = 32 million net worth 

Advertising, marketing, product placement etc – in terms of revenue and type of products featured in Vogue (INSTITUTION & AUDIENCE)

Primary target audience = Teenagers

Uses and Gratifications (= AUDIENCE)

Messages sent (encoded/decoded) ie the values, attitudes and opinions of this CSP (or ideology / political & social bias) (= REPRESENTATION)

Use of new technology / relationship to old technology= Online media which isn’t printed but only found on websites and social media to make it easier for teenagers to access.

Layout, language, style, design, words, images, symbols, connectivity = Switched to online media in December 2017 after 14 years of it being printed.

First issue was January 2003

Radical covers with gender neutral covers

About politics lifestyle 1.5 pounds so was affordable

1.7% of may audience for 17 or younger 18- 20 year old market)

Audience

Vogue aims towards young girls to empower them, this is seen as the front page is full of stories about strong women foe example “2020 Women’s March: The Most Powerful Protest Signs” This was a protest for rights as a woman.

8 million us dollars

first starting price was $1.50 – cheap affordable

Advance publications-conglomerate

vogue is the sister , vertical intergration

1.7 – 2018 audience were 17 or younger

INDUSTRY

• Owned by Condé Nast (who is owned by Advanced Publication) who owns GQ, The New Yorker, Vanity Fair, Wired and Architectural Digest (AD)
• Teen Vogue cut their newspapers in favor for online content
• Teen Vogue has a website, instagram, tumblr, twitter, pinterest, youtube and others
• Teen Vogue had 8,341,000 unique visitors in May 2017 and 4,476,000 in 2018
• Vogue pays its employees an average of $50,969 a year

AUDIENCE

• Targeted at female teenagers between ages of twelve to seventeen
• Uses and Gratifications (= AUDIENCE)

REPRESENTATION

• Messages sent (encoded/decoded) ie the values, attitudes and opinions of this CSP (or ideology / political & social bias) (= REPRESENTATION)
• Mainly reactionary text

LANGUAGE

• Use of new technology / relationship to old technology (= LANGUAGE)
• Layout, language, style, design, words, images, symbols, connectivity (=LANGUAGE)

Social – Reactionary Text as it talks about pop music artists having disputes. This is quite reactionary as it focuses o issues that aren’t important at the current day compared to war, fired and death happening. This creates a more superficial problem.

Political – Reactionary and Radical text as it supports the ideology that Trump is bad which is the dominant ideology in America. It also shows that women can be interested and a part of politics as these TeenVogue articles are popular, therefore being a radical text that tries to change the dominant ideology.

NEW TECHNOLOGY

Production	Distribution	Consumption
Digital audio recorders and cameras Photoshop Website Creating Microsoft Publisher	The internet Social Media Broadcasts	Phones Televisions DAB’s

Teen Vogue is a former US print magazine and current online publication that was launched in 2003 as a sister publication to Vogue, who targeted their demographic at teenage girls. Teen Vogue like Vogue included stories about fashion and celebrities.

Editor: Elaine Welteroth

Contents: Fashion, politics, Sexuality

A mix of reactionary and radical, some things are normal and expected but some are random or quite unusual especially for young ages

Conglomerate: Conde Nast which is 108 years old media company which has more than 1 billion consumers in 32 different markets