• Founded in 2003 as a sister company to Vogue
• Stopped being printed in 2015 after a steep decline in sales and the popularity of their online magazine. They dropped 50% in the first 6 months.
• In November 2017, it was announced Teen Vogue would cease its print edition and continue as an online-only publication as part of a new round of cost cuts.
• Focuses on celebrities and fashion
• The politics section has surpassed the entertainment section as the site’s most-read section
• Former Vogue beauty director Amy Astley under the guidance of Anna Wintour with Gina Sanders as founding publisher.

Conde Nast is a well renowned mass media company that is part of a media conglomerate as the company owns multiple media establishments. … Due to the company being a media conglomerate, and having many other world popular magazines being produced, it helps Vogue become as well renowned and popular as it is

Advance Media is the parent company of Conde Nast, the owners of Vogue.

Advanced Publication = Parent company (earnt 2.4 billion a year)

Conde Nast

Vogue

Teen Vogue

^^ = Vertical Integration ^^

Horizontal Integration = Vogue and Teen Vogue are sister companies

• In May 2016, Elaine Welteroth was appointed as editor, replacing Astley when she departed to become editor-in-chief of Architectural Digest
• Primary Audience = Teenagers between the ages of 17 – 24
• Images featuring popular teenager actors and singers (Lili Reinhart, Ariana Grande, Beyonce) on the front page of the website.

The owner of Teen Vogue is Condé Nast. It’s apart of a big media conglomeration and targets a particular audience of teenagers. The conglomerate integration is vertical because Vogue is owned by Conde Nast which is owned by ‘Advance’ which is a publication and a parent company. They earn 2.4 billion$ a year. However, Teen Vogue and Vogue use horizontal integration as they are sister companies. It is a fashion magazine producer covering many topics in the fashion industry. Conde Nast also owns “Allure, Architectural Digest, Ars Technica, Backchannel, Bon Appétit, Condé Nast Traveler, Epicurious, Glamour, GQ, Pitchfork, Self, Teen Vogue, The New Yorker, Vanity Fai.” Teen Vogue print also dropped sales by 50 percent so they stopped printing.

Ownership

• Advanced publication (parent company) owns Condé Nast which owns vogue (founded 1892) which owns teen vogue (vertical integration)
• Vogue + Teen vogue = sister companies (horizontal integration)
• Condé Nast (American mass media company, founded in 1909 by Condé Montrose Nast) PUBLISHER
• Based in New York, United States
• More than 1 billion consumers (vogue)
• First issue date = January 2003 (teen vogue)
• Last issue date = December 2017 (they didn’t make enough money in 2016, sales dropped by 50%)
• Advanced publication (earns $2.4 billion in a year)
• moved online

MEDIA INDUSTRIES

• commercial product
• PSB through political reporting and social campaigns
• website and social media show how institutions adapt to respond to changed in consumption
• use of digital platforms show how institutions respond to new technology

MEDIA AUDIENCES

• Primary – teenage girls (aged 14-17) (demographics of gender and age)
• Secondary – Parents (some view the content of teen vogue magazines to be inappropriate for the primary target audience)
• differing interpretations – HALL reception theory
• Cultivation theory (George Gerbner) – vogue has used cultivation theory to manipulate people into viewing themselves as ‘imperfect’ and feel insecure about their bodies. They did this by releasing magazines that show the ‘perfect’ image, which is now a dominant ideology that these photo shopped celebrities are perfect and represent real life image, which they don’t, they’re fake and it’s false advertising

MEDIA REPRESENTATIONS

• Representational issues – representation of target audience of young women
• representation of particular groups – construction of young female identity
• who’s constructing the representation (HALL)
• focus on politics, social issues and technology suggests new representation for young women
• stereotypes

MEDIA LANGUAGE

• semiotics
• narrative

• Condé Montrose Nast- owns teen vogue
• He founded Condé Nast (a mass media company)
• Conde Nast published and maintained brands such as Vanity Fair, Vogue, and The New Yorker.
• Parent company is Advanced Publication
• Advanced Publication earn 2.4 Billion a year
• Vogue and Teen Vogue are sister companies
• Teen Vogue stopped printing magazines in 2016 as technology became the best place to find articles instead of buying a magazine

Teen vogue is a sister publication to Vogue and is targeted at teenage girls. Like Vogue, it included stories about fashion and celebrities. It is worth 35 million.

It published its first issue in January 2003 and its Final issue on December 2017.  It is currently a online publication.

According to Business of Fashion, since 2016, Teen Vogue has grown substantially in traffic through its website; in January 2017, the magazine’s website had 7.9 million US visitors compared to 2.9 million the previous January.

Teen Vogue‘s initial content focused on fashion, aimed at a teen audience; in The New York Times, Jazmine Hughes described this iteration in contrast to contemporaneous teen magazines as less “‘finding a prom date’ and more ‘finding a prom color palette.’

It is owned by the parent company Advanced, in the USA.

As of October 2014, Advanced was ranked as the 44th largest privately held company in the United States, according to Forbes and had a revue of 2.4 billions dollars in 2016.

Who owns Teen Vogue? The owner of Vogue are Condé Nast

Conglomeration: Condé Nast Inc. is an American mass media company, it is the subsidiary of the parent company Advance publication. They print cross media titles, print and digital companies (horizontal integration) such as Vogue, Vanity Fair and The NewYorker.

Worth: 13 billion dollars as of August 2016. Teen Vogue is worth 35 million.

Conde Nast: Publish magazines and publish on online forums.

Primary Audience: The Primary audience of teen vogue is teenagers.

Messages: Focuses on current popular culture and issues regarding fashion, beauty, celebrities and the empowerment of women.

Technology: Teen Vogue is published as a magazine as well as online.

Layout: Teen Vogue uses lots of images and colours, with headings and links to the articals. They use simple language including slang and modern and informal.

Institution:

Ownership: Condé Montrose Nast, a New York City-born publisher, launched his magazine empire in 1909 with the purchase of Vogue, which was first created in 1892 as a New York weekly journal of society and fashion news.

Condé Nast Inc. is an American mass media company founded in 1909 by Condé Montrose Nast, based at One World Trade Center in Manhattan and owned by Advance Publications.

The company’s media titles attract more than 84 million consumers in print, 366 million in digital and 384 million across social platforms: Allure, Architectural Digest, Ars Technica, Backchannel, Bon Appétit, Condé Nast Traveler, Epicurious, Glamour, GQ, Pitchfork, Self, Teen Vogue, The New Yorker, Vanity Fair, Vogue, and Wired.

Roger Lynch was appointed chief executive officer in April 2019. In October 2019, Lynch announced his plans to increase Condé Nast’s revenue from readers. US Vogue editor-in-chief Anna Wintour serves as the U.S. artistic director and global content advisor of Condé Nast. The company launched Condé Nast Entertainment in 2011 to develop film, television, social and digital video and virtual reality.

Conglomeration, vertical and/or horizontal integration:

Condé Nast Inc. is a subsidiary a daughter company of advance publications. Condé Nast Inc. then bought vogue which was first created in 1892 as a New York weekly journal of society and fashion news. this shows vertical intergration as advance publications owns conde nast inc which own vogue.

Cross media titles:

However horizontal intergration is then shown through the distribution of teen vogue through cross media titles. the different cross media titles then show the use of old media and new as their is print media and digital media. This is used to attract more of an audience.

Print

• Allure
• Architectural Digest
• Bon Appétit
• Condé Nast Traveler
• GQ
• The New Yorker
• Vanity Fair
• Vogue
• Wired

Digital

• Ars Technica
• Backchannel
• Epicurious
• Glamour
• Pitchfork
• Teen Vogue
• Self
• them.

Condé Nast, the owner of glossy magazines including Vogue, Vanity Fair and GQ,

Income/expenditure:

The high-end magazine publisher reported a pre-tax loss of £13.6m in 2017 – a huge swing from the £6.6m profit recorded the previous year – according to its most recent financial filings made public on Thursday.

The company revealed that revenue was down 6.6%, from £121m to £113m.teen vogue worth 35 million dollars parent company advance publications worth 2.4 billion dollars

• 150 is the Dunbar number and suggests that that is the stable number of social interactions that people have with others.
• Companies like Teen Vogue are a subsidiary of the conglomerate Conde Nast and they sell on their users data.
• Teen Vogue makes money because it asks companies to pay them to sell them data to help them attain an audience.
• Teen Vogue appeals to their teenage girl target audience by using colloquial language and covering different sectors that stereotypical appeal to teenage girls, such as fashion and beauty and through the use of social media influences that the target audience might recognize.
• Teen Vogue will appeal to their target audience as they are available on the internet, which will appeal to their target audience as stereotypical teenagers like to use the internet and are “glued to their phone screens”
• Teen Vogue uses very informal and colloquial language in order to appeal to their target audience by building a relationship with the target audience through using language that they are familiar with and language that they will be able to understand (ie slang words)

Teen Vogue is a former US print magazine that has moved online. It started in January 2003 and it last printed a magazine in December 2017. It is a sister publication of Vogue and its target audience is teenage girls. Like Vogue it has articles about fashion and celebrities. Teen Vogue’s editor is Elaine Welteroth. Teen Vogue has an estimated annual revenue of $8 million (statistic from Owler.com).

Vogue and Teen Vogue are owned by the conglomerate Advance. Advance is an American media company that started in 1922. In 2016, it had a revenue of 2.4 billion USD and it employees over 12,000 people. It’s headquarters is on Staten Island, New York.

• Was established in 2003

OWNERSHIP

• publisher Conde Montrose, from New York City

COMGLOMERATE

• Conde Nast

CROSS MEDIA TITLES / PRODUCTS

• LVMH ( include portfolio with products such as Louis Vuitton )

PRIMARY TARGET AUDIENCE

• female teenagers between ages of twelve to seventeen

INTENDED MESSGAGES

• cultural differences

• Teen Vogue claims to be the “young person’s guide to conquering and saving the world,”
• share content and material that directly contradicts the very basis of human dignity

LANGUAGE COMMUNICATION

• magazine
• online website

• in January 2017, the magazine’s website had 7.9 million US visitors compared to 2.9 million the previous January
• TEEN VOGUE IS WORTH AROUND $35 MILLION

Originated in January 2003 as a sister company to Vogue as a magazine and finished publication in December 2017. Moving to become an online platform that focuses on fashion and beauty and is becoming more progressive and mentioning politics and current affairs.

The magazine was smaller than the average teen fashion magazines. With a 6.75 inch by 9 inch (17.145 cm x 22.86 cm) allowing it to fit into smaller “digest” slots at checkout areas possibly increasing sales. Also its price of $1.50 was half of other magazines aimed at the same demographic.

Vogue does not have vertical integration itself but is owned by Conde Nast Inc.(founded in 1909 by Conde Montrose Nast) with then owned by advance Publications which has horizontal integration as it owns Discovery Channel, Conde Nast, Wired, Lycos, Angelfire, Tripod and is a major share holder in Reddit.

As Advance Publications owns all these companies it is cross-media with Reddit being a Forum based social media platform, Wired being a culture based news platform that heavily utilize YouTube and Discovery Channel a Informative nature and wildlife based television company that also has non media based ventures like there cycling team and clothing and merchandise store (that has been recognized through collaborations with major fashion companies like North Face)

The online side of Teen vogue Started to pick up in 2016 with 2.9 million US visitors in January but was significantly surpassed by January 2017 with 7.9 million US visitors where it cemented itself as a online media source

After broadening there topics to increase politics after seeing the increase of visitors of 17-20 year olds it has become the sites most read section surpassing the entertainment section.

teen 35 mill advance 2.4 billion