Young audience traditionally seen interested in more superficial issues
Although I feel my generation is more politically and socially aware than past teenage generations, I find that as new technology is in your face a lot, this makes us humans want to indulge and please other humans in these superficial topics using the technology by being the most in your face. With this, advertisers try to promote their products and sell them as “THIS WILL HELP YOU PLEASE OTHERS AND LOOK GOOD” e.g. this article is promoting the brand ULTA, a well known make up and skincare shop that sells multiple popular brands within its shops.
The codes and conventions of a website
When you first open up this page it shows you multiple skin care products that are spread out. this is important as it relates to the article and gives the article context on which brands are involved in Ulta’s Love Your Skin Sale.
How does the story construct a particular representation of the world
From a political view, this article seems to show that the world can be quite materialistic and obsessed with looks.
TASK 1: What do you know? Find out as much as you can about this product and share this with the class. Start with a discussion and then develop your initial ideas with some EVIDENCE, post up your findings to use as revision notes.
Teen Vogue is a former US print magazine and current online publication launched in 2003
Teen Vogue has ceased its print edition and continues as an online-only publication as they dropped 50% of sales in the first 6 months of it going online
advanced publication is condé nasts parent company
Teen vogue is a sister publication to vogue
Its primary target audience is at teenage girls
it includes stories about fashion and celebreties but has now also expanded its focus from fashion and beauty to include politics and current affairs.
Vogue, therefore teen vogue is owned by condé nast, which is a large media company
Condé nast’s media titles attract more than 84 million consumers in print, 366 million in digital and 384 million across social platforms:
Condé nast own allure, architectural digest, glamour, vanity fair, the New Yorker, vogue and teen vogue.
Condé nast is worth an estimated $13bn
Anna Wintour (the editor in chief at vogue/creative director of condé nast) is estimated to be worth $35m
Marshall McLuhan proposed in 1964 that the “Medium was the Message”. This means that what we look at media with (the medium / the technology) is more important that the actual media; or anything else (i.e. over companies, organisations, governments, individuals, representation, texts etc. He wrote a book about it called “The Media is the Massage”; though it was meant to be called The Media is the Message the publisher got it wrong but he liked the name so much that he kept the mistake
Media Terms – New and Old
Story – Old – a narrative in a book – New – watching a narrative through a film or TV show
Conversation – Old – talking to someone face-to-face – New – messaging someone on your phone via text/email/apps messaging system
Active – Old – someone that does a lot of sport – New – someone that spends a lot of time on social media
Re-Cap of the Video
The Network Effect (by Theodore Vail) describes how the value of a good or service increases as more people start to use that good or service. I.E. a smartphone is not as valuable if no one else has one as you can not text your friends.
The ‘feedback loop theory’ (by Norbert Wiener) is how we base predict what will happen in the future by analysing the past. With new media we can track the audience’s behaviour as now we can look at what time they looked at it, how many people looked at it, what they like and look at first. From this we can change what we produce to get the best possible product.
The Dunbar number (by Robin Dunbar) is the number of people we talk to. Maximum is 150 people but realistically we talk to around 10. However, on social media we often have over 500 ‘online’ friends.
These all link together as we have the possibility of connecting to millions. However, we really connect to about 10 people. Though businesses do connect with thousands. Businesses like this because companies can sell the population’s data to companies to the audience that sell this product so the companies can target them. Though Zuboff says that companies used to do this but now they can place ads about stuff you are interested in to get you to buy these products.
New vs Old Media
Who really benefits from a digitally networked society? Big business or individuals?
I believe that both big businesses and individuals benefit from a digitally networked society as individuals get a more personal web browsing experience, as they get adverts based on their interests or previous activity. However, big businesses also benefit as they can sell out data and make large profits from it, and they can show us adverts that we are more likely to buy which means they get more customers and a larger potential customers.
The technology itself is more significant when having an impact on people – the technology not the content. Mcluhan frequently punned on the word “Message” changing it to “Mass age” and “Mess age”.
New Media VS Old Media –
Endless – New media is endless as, for example, someone could read the eminem article posted on the teenvogue website, they could then visit links in that article, other websites about the issue, images and more. However, with old media, Such as a hard copy – a magazine – it eventually comes to an end.
Personalise – New media can be personalised as, for example, an article from the teenvogue website could be shared on other social networking platforms, images could be used to create other media forms or the information could be used to create a new article. However, old media cannot be personalised as an audio recording, for example, wouldn’t have been able to be manipulated.
Share – New media can be shared world wide via the internet, however old media must be lent/ sent to others.
old media, for example a book, you read it and once you are finished you leave it.
new media, for example, phones, you can research more about the content ( you can look at photos, read articles, and look at similar contents.
share
old media, for example, books, once finished reading it, you can share the book by giving it to someone else to read. This is a way of sharing and promoting media
new media, for example, phones, you can share media via applications, such as twitter, email, facebook etc.
stream
for old media
for new media, for example, music, you can stream music by listening to it.
endless: for example once you have finished a book its finished you wont be able to read more on that book where as with new media if you read something their can be endless research and post about it.
Share: for example a book old media once finished might be given away where as new media once something is posted multiple people can re post it to others sooner or later that same post may become viral. teen vouge originally was a magazine where as now it has a website/ facebook page
Marshall McLuhan released a book called “The Medium is the Message”, however, after a typing error, the book was published with the name “The Medium is the Massage.
However, McLuhan liked the name of the book as it could be determined as “The Medium is the Mass Age”, indicating that the new mass age is an indicator of how we absorb our media.
Herbert Marshall McLuhan CC was a Canadian philosopher. His work is one of the cornerstones of the study of media theory. Born in Edmonton, Alberta, McLuhan studied at the University of Manitoba and the University of Cambridge.
McLuhan coined the expression “the medium is the message” and the term global village, and predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years after his death, he continued to be a controversial figure in academic circles. With the arrival of the Internet and the World Wide Web, interest was renewed in his work and perspective
Wrote the Book Media is the Massage (‘Media is the message’)
“Societies have always been shaped more by the nature of the media by which men communicate by the content of the communication” (p. 8: 1967)
Theorised that it is the psychical form in which media presents itself that is the importance and has the lasting effect, not the context itself.
e.g the way in which you position your furniture to fit around and face your TV.
The way in which they way communication is delivered is more important then the content and makes psychical and biological changes to humans and they way er live our lives.
New and Old Media:
With old media such as a novel, you can read and immures yourself in the creativestory and share the experience with other by reading it with them/discussing it but ultimately is comes to an end. However, with new media it is endless, there are always way to reconnect, binge and immerse yourself constantly. You can adapt it and personalize it. This relate to Teen Vogue
