• History, 
• Format, 
• Editors, 
• Political stance
• Target Audience
• Cost – The paper is now 65p on weekdays and £1.20 at the weekend
• Circulation
• Profit 

The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million.

An average daily circulation of 302,757 in March 2013

Political stance: The i takes a political stance on the centre of the political spectrum, with many front-page headline articles being concerned with social issues and inequality – but it also claims to be politically balanced and to publish points of view from both left and right.

Nick Clegg, former UK Deputy Prime Minister and former leader of the Liberal Democrats, a centrist party, is a fortnightly columnist for the i. His column usually features in the “My View” comment section of the paper.^[27]

During an interview for the i in December 2017, Labour leader, Jeremy Corbyn declared himself to be a dedicated reader of the i, saying that its compact size and concise articles suited his busy lifestyle as Leader of Her Majesty’s Opposition.^[28]

Curran and Seaton theory: The idea that the media is controlled by a small number of companies primarily driven by the logic of profit and power. “The free market makes the press a representative institution…newspapers and magazines are to respond to the concerns of their readers if they are to stay in business.” 

The media can make you believe you’re free but you’re actually not. An example of this is new technologies and businesses sharing and selling data.

News Values – a criteria that influences what is published in the news

Gatekeepers – are parts of the media structure, reporters deciding what sources are used for a story to editors deciding which stories make the cut, and includes media outlet owners and even advertisers.

Regulation – a rule that is maintained by an authority

Deregulation – the reduction or elimination of government power in an industry, usually used to create more competition in an industry.

Free Market – when governments have little or no control so businesses can produce goods/services based on demand.

Monopolies – when one business controls the supply in an industry

Mergers – when to businesses join to form one in order to achieve higher market control, better productivity and better economies of scale.

Media Concentration – a process where less businesses control increasing shares of the mass media

Conglomerates – a company that owns multiple companies involved in mass media enterprises

Globalisation (in terms of media ownership) – when businesses grow large enough to operate on an international or global scale

Vertical Integration – when one company owns multiple firms that can complete two or more stages of production

Horizontal Integration – when a company increase production at the same stage of production

Neo-Liberalism – the phrase given to polices that are used to reduce government control in a market

Alt-Right – an ideological grouping associated with extreme conservative or reactionary viewpoints, characterized by a rejection of mainstream politics and by the use of online media to disseminate deliberately controversial content. (definition for google)

Surveillance – close observation, typically of a suspected spy or criminal

Privacy – when you aren’t watched by others

Security – being free from danger or threat

GDPR – general data protection regulation – is a legal framework that sets guidelines for the collection and processing of personal information from individuals who live in the European Union 

The Leveson Enquiry – was a judicial public inquiry into the culture, practices and ethics of the British press following the News International phone hacking scandal, chaired by Lord Justice Leveson, who was appointed in July 2011

The Cairncross Review – was a sustainable future for high-quality journalism made nine proposals to save the news industry. The nine proposals are:

1) Online platforms should set out codes of conduct for commercial agreements with news publishers, which should be approved and overseen by a regulator “with powers to insist on compliance”.

2) The UK competition watchdog, the Competition and Markets Authority, should carry out a market study into the online advertising industry, taking a closer look at the different players, their “roles, costs and profitability” and identify whether the market is working and what remedies are needed, if any.

3) A regulator should supervise online platforms’ efforts to improve users’ news experience, including expanding efforts to identify reliable and trustworthy sources. “This task is too important to leave entirely to the judgment of commercial entities,” the report said.

4) The Government should develop a media literacy strategy, working with Ofcom, online platforms and news publishers and broadcasters, voluntary groups and academics to “identify gaps in provision” and opportunities to collaborate further.

5) A new Institute for Public Interest News should be created as a dedicated body, free from political or commercial obligations, that can “amplify efforts” to ensure the future sustainability of public-interest news.

6) The Government should launch an innovation fund to develop new approaches and tools to improve the supply of public-interest news which would ultimately be run by the Institute for Public Interest News once it is established.

7) The Government should introduce new forms of tax relief, including extending zero-rated VAT to digital newspapers and magazines as well as digital-only publications, and develop a new form of tax relief, under the Charities Act or along the lines of Creative Sector reliefs, to support public interest journalism.

8) The local democracy reporting service, managed by the BBC in partnership with the News Media Association, should be expanded (it currently employs some 140 journalists). Eventually the management of this should be passed to Institute for Public Interest News.

9) Ofcom should assess whether BBC News Online is “striking the right balance” between getting a wide reach for itself and driving traffic to commercial publishers, particularly local ones. The BBC “should do more to share its technical and digital expertise” to help local publishers.

Information from Google search pages and https://www.pressgazette.co.uk/cairncross-review-institute-for-public-interest-news-innovation-fund-and-tax-reliefs-among-nine-proposals-to-save-uk-news-industry/

Section A – Language and Representation

1. 4 Mark multiple choice – 5min
2. 4 mark Key word definition – 5min
3. 20 mark Tomb Raider/Men’s health/Boss Life compare to a given figure – 25min
4. 10 marks Analyse a figure (magazine/game cover?) – 13min
5. 2 mark Define a term – 2min

Section B – Industry and Audience

1. 2 mark Define a definition – 2min
2. 15 marks Explain How Deutschland83/Hidden figure/Common … – 20min
3. 15 marks Explain How Deutschland83/Hidden figure/Common … – 20 min

Section C – Close Study (All)

1. 20 mark on Teen Vogue/The I/The War of the Worlds – 25 min
2. 20 mark on Teen Vogue/The I/The War of the Worlds – 25min

History:

Format – Was given a tabloid format

Editors – Oliver Duff

Political stance – Liberalism, slightly left

Target Audience – Middle Class

Cost – At the start of September 2017, to 60p for the weekday edition and then 80p for the weekend

Circulation – 265,949 (as of September 2017)

Profit – The owners of the i, Johnston Press, announced the newspaper was bringing in a monthly profit of around £1 million

When was the ‘i’ first published? It was first published on the 26th of October 2010. The i is neither a tabloid or a broadsheet as it is a mix of the two. It has the layout of a tabloid however it provides the information of a tabloid. What is the cost for the i. In September 2016, the price was raised to 60p, with the weekday edition rising to 50p. The i was then named National Newspaper of the Year in 2015. At the start of September 2017, the price rose once again, to 60p for the weekday edition and 80p for the relaunched i weekend beginning later that month. Who is the i newspaper aimed at? It is aimed at “readers and lapsed readers” of all ages and commuters with limited time, and was originally launched in 2010 as a sister paper to The Independent. It was later acquired by Johnston Press in 2016 after The Independent shifted to a digital-only model. What is the profit for the i?

The i newspaper is a British national newspapers published in London by the Daily Mail, they first published their newspaper back on the 26th of October 2010.

conglomerate, vertical / horizontal integration

production, distribution and circulation

varieties of audiences nationally and globally

Gatekeepers- filtering of infomation for publication

news values is a list of values needed to be achieved to make the media news worthy

The i

British national morning paper published in London by Daily Mail and General Trust

launched in 2010 as a sister paper to The Independent.

The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million

an average daily circulation of 233,869 by February 2019.

Political alignment	Liberalism, centrism

• History – The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom; aimed at ‘readers and lapsed readers’ of all ages. Originally launched as a sister paper to ‘The independent’
• Format – Compact Newspaper, broadsheet-quality newspaper printed in a tabloid format
• Editors – Oliver Duff, British journalist who has been the editor of the i newspaper since June 2013. he is currently the youngest editor of a UK newspaper
• Political stance – The i is more central and isn’t necessarily positioned left or right/authoritarian or libertarian as they are independent and do their own thing. Politically balanced and and publishes points from both sides
• Target Audience – Aimed at ‘readers and lapsed readers’ of all ages and commuters with limited time
• Cost – In September 2016, the price was raised to 60p, with the weekday edition rising to 50p. The i was then named National Newspaper of the Year in 2015. At the start of September 2017, the price rose once again, to 60p for the weekday edition and 80p for the relaunched i weekend beginning later that month
• Circulation – 221,083 people

Who are Curran and Seaton?

Theorists that came up with the idea that media is controlled by a small number of companies and primarily driven by the logic of profit and power.

• The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom. It is aimed at “readers and lapsed readers” of all ages and commuters with limited time, and was originally launched in 2010 as a sister paper to The Independent.
• The i takes a political stance on the centre of the political spectrum, with many front-page headline articles being concerned with social issues and inequality – but it also claims to be politically balanced 
•  The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million
• During the referendum on the United Kingdom’s membership of the European Union, held in June 2016, the paper chose not to declare for either “leave” or “remain”, unlike a majority of other British newspapers who came out for either side of the debate. in the 2017 UK general election, the i chose not to endorse a political party.