• Launched in 2010 as a sister newspaper to The Independent
• Editor = Oliver Duff
• Owner = Daily Mail (as of late November 2019)
• Claims to be politically neutral and instead of publishing news stories about specific parties, they try to focus more on social issues and inequality
• First edition of the newspaper costed 20p
• Current price = On 14 September 2019, The iweekend price rose from £1 to £1.20
• The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million
• “i is specifically targeted at readers and lapsed readers of quality newspapers and those of all ages,”
• Targeted at commuters who don’t have much time
• In December 2017, the owners of The I announced that they were bringing in a monthly profit of around £1 million
• Circulation = the amount of copies that a newspaper distributes in a day
• The I’s Circulation = 221,083 (October 2019)

• prices are determined by individual businesses with little to no government control
• people can buy and sell anything
• eg black market

-UK regards press freedom as absolute freedom, the government leaves it down to the market forces to decide which press products survive.

-In the case of the press, with certain limited expectations, no legal restriction is placed on the right to buy or launch a newspaper. This ensures, in liberal theory, that the press is free, diverse and representative (Curran and Seaton).

In this view of freedom of expression, it is the interests of the press, not of its readers nor the subjects of its coverage which are fundamental.

Curran and Seaton – the idea that the media is controlled by a small number of companies primarily driven by the logic and power. The idea that more socially diverse patterns of ownership help to create the conditions for more varied and adventurous media production.

Book = mass media and democracy

Habermas

• early modern capitalism turned into an arena of public debate
• Public sphere – public space between private domain and the state where public opinion was formed

Media watchdog

• role of the media is to act as a public watchdog overseeing the government (informs the public of government affairs eg the tories bracing for drubbing due to fed up voters)
• Most important function of the media
• public service broadcasting

History – launched in 2010 as a sister paper to the independent. Taken over by Johnston Press in 2016. Was bought by the daily mail and general trust (DMGT) in 2019 for £49.6

Format – Broadsheet newspaper  

Editors – Oliver Duff is the editor of the i and has been since 2013, 

Political stance – takes a political stance on the centre of the spectrum, it also claims to be politically balanced meaning some articles are written from a left wing pov and some from a right wing pov. Former Lib Dem leader and deputy prime minister Nick Clegg is a fortnightly columnist  

Target Audience – “i is specifically targeted at readers and lapsed readers of quality newspapers and those of all ages”, the aim was to provide an essential daily briefing.  In 2019 the i was voted the most trusted digital newsbrand

Cost 80p

Circulation – 221,083 news papers sold on average each day as of october 2019

 Profit – avg monthly profit of £1m as of 2017

• Originally launched in 2010 as a sister paper to The Independent
• The paper and the website were bought by the Daily Mail and the General Trust on the 29th November 2016 for £49.6 million

Owned By the DMGT, owner of the Daily Mail after being bought from JPI Media for £49.6 million in november 2019. JPI media themselves had only bought out the i a year earlier from Johnston Press. The Daily mail’s owner Lord Rothermere is the fourth owner of the i in four years.

The i was launched in 2010 as a sister paper to the independent.

It sells for 65p on weekdays and £1.20 on Saturdays.

In 2018, the i reported an operating profit of £11m from £34m in sales.

It is a compact broadsheet newspaper that has a liberal and centrist political alignment.

Oliver Duff has been the editor of the i newspaper since June 2013.

History

• founded october 26 2010 (sister paper to the independent) (costing 20p)
• bought out about a year ago
• bought out for a second time by the Daily Mail for £50m (4th owner)
• named national newspaper of the year in 2015
• 7 may 2011 saturday paper was introduced (more pages costing 30p)

Format

Editor

• Oliver Duff since June 2013
• edited and published in london

Political stance

• Left wing – targets the Tories who are far right

Target audience

• readers and lapsed readers
• all ages
• commuters with limited time

Cost

Will cover :

1. Media language
2. Media representation
3. Media audiences
4. Media intentions

Talk about language uses and effects, positive or negative? Subtle or blatant?

Curran and Seaton present the view that a free press relies on a free market where individual newspapers can compete through their political stances and points of view. Analyse the ways that the i attempts to establish a distinctive identity within this free market. To what extent has this been successful?

The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom. It is aimed at “readers and lapsed readers” of all ages and commuters with limited time, and was originally launched in 2010 as a sister paper to The Independent.

How does “the i” attempt to establish a distinctive identity within the free market? How has this been successful?

Can claim to be balanced and have views that are both left and right wing. Although, it does publish many social issues and inequality.

A press statement released on the website of The Independent on 19 October 2010 announced the launch of the i.

A press statement released on the website of The Independent on 19 October 2010 announced the launch of the i.

Curran and Seaton:

The idea that the media is controlled by a small number of companies primarily driven by the logic of profit and power. … – The idea that more socially diverse patterns of ownership help to create the conditions for more varied and adventurous media productions.

The i is a British national morning paper published in London by Daily Mail and General Trust distributed across the United Kingdom. It is aimed at “readers and lapsed readers” of all ages and commuters with limited time, and was originally launched in 2010 as a sister paper to The Independent.

The i was named British National Newspaper of the Year in 2015.