The media do serve the ‘public interest’ or ‘general welfare’ whether by design or chance
while the concept of the public interest has been slippery and controversial a simple definition, drawn from the field of public planning, ways that something is in the public interest if it serves the ends of the whole society rather than those of some sectors of the society.
> digital audio recorders / digital microphones > digital cameras > DTP / Photoshop / Adobe ie software editing packages > Blog / web applications > computers > word processor > tablets (drawing / design) > data profiling
> the internet > social media > broadcasts (statellite or terrestrial) > hosting sites > Youtube > email > website > wifi > IP address > VPN
> phones > televisions > i-pads / laptops / computers > radio > air-pods > Youtube > cinema > app > USB’s > digital implant > Internet of things > digital billboard/ digital displays
technological determinism
“the medium is the message” and the term global village, and predicted the World Wide Web almost 30 years before itwas invented. he argued that the invention of print culture made possible the creation of the public and the organization of the public into a nation.
Media concentration- progressively fewer individuals or organizations control increasing shares of the mass media.
Conglomerates- A conglomerate is a combination of multiple business entities operating in entirely different industries under one corporate group.
Globalisation (in terms of media ownership)- international
Vertical Integration & Horizontal Integration- A horizontal integration consists of companies that acquire a similar company in the same industry, while a vertical integration consists of companies that acquire a company that operates either before or after the acquiring company in the production process.
Gatekeepers- A gatekeeper is a person who controls access to something or policies that act as a go-between
Regulation- a rule or directive made and maintained by an authority
Deregulation- is the process of removing or reducing state regulations,
Free market vs Monopolies & Mergers- an economic system based on supply and demand with little or no government control VS
Neo-liberalism- ideas associated with laissez-faire
Network Effects= describes the phenomenon how the value of a good or service increases as more people start to use it.
Feedback loops are therefore the process whereby a change to the system results in an alarm which will trigger a certain result. they also provide information to an organization about system successes and problems.
Dunbar’s number is a suggested cognitive limit (150) to the number of people with whom one can maintain stable social relationships
monopoly – illegal business structure where one business owns all businesses in an industry either through vertical or horizontal integration (horizontal – owns each stage to produce a product / service) (vertical – owns all businesses of the same type eg all TV stations), monopolies can be terminated by selling one stage / business of the same type to someone else)
History: The i has taken under control of JPIMedia the day after Jhonston Pres filed for administration on 16th November 2018. The paper and website were bought by the Daily mail and General trust on 29th November 2019 for £49.6 million.
Format: The i is presented as a hybrid of a Tabloid and a broadsheet because there is lots of information as well as gossip and images.
Editors: The editor of The i is Oliver duff.
Political stance: The stance of the i seems to focus on inequality however it claims to have a balance on the political spectrum.
Target Audience: The i had 22 million in the year of 2018 October to 2019 September in Great Britain. The target audience was to a vary of age groups from teens to adults (15-35) however the audience that read the paper more often was adults of over 35.
Cost: The cost of The i increased from 60p to 65p in 2017 then again to 80p.
Circulation: The i amount of papers sold was 221,083 in October 2019.