I liked this music video because it told a story in chronological order with a clear transition from equilibrium, disruption and then new equilibrium. I also like how the story is told in flashbacks and it’s interesting to see how a trivial matter such as shoes can lead to so many issues and problems.

I also liked this music video because it also clearly tells a story in chronological order. I also like the fact there is also a clear exposition, climax and denouement, the music video also links to Propp’s character type theory as we see a hero, false hero, villain, victim and princess and I like how some of the characters are more than just one type of character ie the protagonist is the hero, false hero and victim.

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

1. COLONIALISM– having full or patriarchal control over a country and exploiting it economically
2. POST COLONIALISM–  the effects left on a country after a country is colonised
3. DIASPORA– Jewish people that live outside Israel
4. BAME– A term long used to refer to black, Asian and minority ethnic people in the UK
5. DOUBLE CONSCIOUSNESS (GILROY)– Internal conflict in subordinated groups who are oppressed by society
6. CULTURAL ABSOLUTISM / RACIAL ESSENTIALISM–  belief that intelligence and honesty do not differ from culture to culture
7. CULTURAL SYNCRETISM– distinctive aspects from cultures that are mixed and blended together to create something unique and new
8. ORIENTALISM (SAID)– seeing Eastern societies as exotic, primitive, and inferior.
9. APPROPRIATION– taking something from someone without the owners knowledge
10. CULTURAL HEGEMONY– dominating a culturally diverse society by the ruling class and manipulating the culture of that society 
11. THE PUBLIC SPHERE (HABERMAS)– a place where people can come together to freely discuss societal problems

Network effect (Theodore Vail) – The network effect is a phenomenon whereby increased numbers of people or participants improve the value of a good or service.

Feedback loop theory (Norbert Wiener) – Feedback loops are therefore the process whereby a change to the system results in an alarm which will trigger a certain result. It’s a procedure that helps businesses respond and address customer issues on the social web. (Predicting what will happen)

Dunbar number (Robin Dunbar) – a theoretical limit to the number of people with whom any individual is able to sustain a stable or meaningful social relationship (usually considered to be roughly 150).

I believe that big business benefit more from a digitally looped society. I think this because of feedback loop theory as we may gain some things from the free network such as fun and escapism but they gain all our personal data and can sned us ads and notifications.

Share – people can share what they see online therefore more people see it.

Circulate – News or media online can circulate and be distributed around easily because of networks.

Re-connect – You can go on and off and keep reconnecting with online platforms.

Live – Available in that moment or later always and constantly available.

Adapt – You can change and adapt new media constantly but can’t do that with old media.

Active and Passive involvement – New media is active because you can always access it and you can do more than just read or look at it once with old media as new media is always changing and has new updates and stories.

Technology and News Production
Production	Distribution	Consumption
> digital audio recorders / digital microphones > digital cameras > DTP / Photoshop / Adobe ie software editing packages > Blog / web applications > computers > word processor > tablets (drawing / design) > data profiling	> the internet > social media > broadcasts (statellite or terrestrial) > hosting sites > Youtube > email > website > wifi > IP address > VPN > GPS > firewalls	> phones > televisions > i-pads / laptops / computers > DAB’s ie digital radio > air-pods > Youtube > cinema > app > USB’s > digital implant > Internet of things (IoT) > digital billboards / digital displays > VR

Technological determinism- Technological determinism is a reductionist theory that assumes that a society’s technology determines the development of its social structure and cultural values. Technological determinism tries to understand how technology has had an impact on human action and thought.

Mashall McLuhan- the message is within the media device used and not what the media says.

https://www.teenvogue.com/gallery/teen-vogue-editors-street-style-coachella

Young female audiences more interested in more superficial issues – I believe that my chosen post supports this because fashion isn’t a political or cultural matter of any importance, it focuses on the reactionary issue about what you should wear to a festival.

Cultural issues – ‘ We didn’t want to be cliche (i.e., denim cut offs or crochet dresses) or offensive (i.e., all the cultural appropriation that happens at Coachella), which was actually pretty easy to accomplish.’ Not only do they discuss fashion they tried to incorporate radical issues such as cultural appropriate outfits. They try to inform girls on how to stay away from offensive outfits.

It’s a magazine.

First issue date: January 2003 Final issue: December 2017.

It’s owned by Conde Nast.

US print and publication launched in 2003 as a sister to Vogue, targeted at teenage girls.

In 2015 there was a steep decline in sale.

The parent company is Advance publications only produces magazines and also owns Glamour, Gentleman’s Quarterly, Architectural Digest, Wired, House & Garden.

Has an 8million estimated revenue every year

Statement of Intent

I decided to make my magazine within the retro gaming genre. I decided to make my colour theme red and blue as they’re complementary colours and the contrast makes my magazine stand out. This links to semiotics theory because the indexical colour red indicates danger which makes the game seem dangerous and exciting.

I will create this type of magazine for my target audience because the dominant ideology indicates that they’re more likely to like adventure games as that’s what most children their age like to play. Since 8-10 year old’s are in their key social and emotional developmental stages of growing up they’re more prone to follow trends as they want to fit in and build friendships.

I’ll make my title bold and use a block-like font which is easy to read because I want my magazine to be understandable without the trouble of reading fancy fonts; however I’ll add texture to my title so that it draws some attention. I’ll a short title ‘ how to game’ because I want the magazine title to be straight to the point as my consumers are young and they won’t want to read loads of words. The style of language I will use is informal, colloquial language because it’s more appealing to my target audience as that’s how they speak in their everyday life. Since they’re able to relate to the magazine it will bring them joy and they can use it as a form of escapism.

I ‘ll make the majority of my images cartoon-like and friendly looking because of cultivation theory. Since these are the types of games and characters that are popular they’re constantly seen on screens , this makes the audience begin to like and agree with the dominant ideology (which states that cartoon games and characters are good) because if they’re constantly being shown these games and told they’re good they’ll start to believe it therefore my magazine fits within a popular gaming genre.

For my contents page and double page spread I’ll make columns of three to separate and make the structure of my pages appear more organised. I’ll use boarders, titles, gutters, numbers, dates and images with text wrapped around them. I’ll placed the most interesting and important information on the top left corner of my page as it’s been proven that, that is where we first look on a page. I’ll add images on my page too because younger children are more interested in pictures as opposed to text therefore I have added images to maintain my target audiences attention.