• Age – 34
• Location – US
• Race – White
• Gender – Male
• Occupation – Office Worker (call center)
• Hobbies – American football, video games
• Favourite film – Coach Carter
• Favourite TV show – Rick and Morty
• Music – Country
• Brands – Under Armour, Walmart Clothing

• Pyschographic group – The Mainstream
• Social Demographic group – D
• New class type – Traditional working class

He is mainstream because he cares more about the basics than expensive or luxury item. He is also motivated by a need for security and health for his family.

One challenge a magazine faces is time. Most magazines are posted once a month and struggle to stay relevant as they don’t have frequent or the latest news compared to what you can find on the internet.

Some people don’t have time or the effort to go to the shop and buy magazines and would rather stay at home or use the internet to look at blogs or news anywhere.

1. Roland Barthes – was a French literal theorist, philosopher, critic and semiotician. 
2. C. S. Pierce – was an American philosopher, logician, mathematician and scientist who is sometimes referred to as “the father of pragmatism”. 
3. Ferdinand de Saussure – was a Swiss linguist and semiotician. His ideas laid a foundation for many significant developments in both linguistics and semiology in the 20th century. 
4. Semiotics – the study of signs and symbols and their use and interpretation.
5. Sign – an object, gesture or action that is used to convey information or an instruction.
6. Signifier – a signs physical form. (saussure)
7. Signified – the meaning or idea expressed by a sign, as distinct from the physical form in which it is expressed.  (saussure)
8. an iconic sign – which has a direct connection to its’ object 
9. an indexical sign – which has an indirect link to its’ object 
10. a symbolic sign – which has a random or arbitrary link based on a shared knowledge or an agreement 
11. Code – a system of words, letters, figures or symbols used to represent other things. 
12. Dominant Signifier – most accepted meaning of a sign. 
13. Anchorage – directs the viewer to a chosen meaning. 
14. Ideology – a system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.  
15. Paradigm – a group or collection of simialr things
16. Syntagm – is the relationship is one where signs occur in sequence or parallel and operate together to create meaning.
17. Signifcation – the representation or conveying of meaning. 
18. Denotation – What the audience can visually see on a page. (barthes)
19. Connotation – is the second level of analysis, being what the denotation represents. (barthes)
20. Myth – in media analysis refers to how words and images are systematically used to communicate cultural and political meanings.
21. Radical – Challenges our ideas and society.
22. Reactionary – Supports our ideas.