Capital + Deutschland 83

Intro) Explain each para using theorist and statistics

P1) Show knowledge of the changing media regulatory landscape and the shift towards globalization

A consumer based media regulation system is gives audiences what they want whereas citizen based regulation system gives people what they need. However, its not so simple as people don’t like being told what need but if they always did what they want it wouldn’t benefit them. For example if TV always had what people wanted it would mainly show sports of movies and never show the news or important broadcasts.

The labour government in 2003 brought in OFCOM to regulate the media in TV by trying to “ensure that the media landscape is not dominated by a single organisation”. However, Livingstone and Lunt said there is “little accountability regarding actions to further citizen interests”

There is freedom for anything to posted on the media and if the newspapers and advertisers are self regulated they are able to turn down or deny any complaints.

P2) Present your own CSP case studies (with institutional details) as illustrations and explorations of this issue

In November 2016, Capital won the best TV movie/mini series award at the 44th International Emmy Awards.

In Germany, Deutschland 83 began to air after the U.S. run on RTL 26 November 2015.^[77] There, the series lost viewers over the course of its run; the series finale had 1.72 million viewers, or approximately half of the series premiere’s viewers. As a result, German newspaper Bild called the show “the flop of the year”

P3) Highlight Hesmondhalgh’s propositions for the way in which the media industry mitigate this ‘risky business’.

In the show capital it casts famous actor Toby Jones who stared in shows like Harry potter, Jurassic park and Captain America, starring famous actors will create more awareness for the show as people will recognize him from other popular shows and want to watch this as well.

Begin to look at advertising and how it prevents ‘risky business while also linking it to Curran and Seaton commercial media

P4) Touch upon Curran and Seaton’s arguments for a more diverse media landscape. Introduce with a bit about Curran and Seaton then link to csp

commercial media – an organisation that makes or distributes products for economic gain. commercial media usually makes products for entertainment purposes.

A total of 20 broadcasters and subscription VoD services have picked up German thriller series Deutschland 83 from FremantleMedia International (FMI).

UK government policy is responsible in part for widespread domination of media landscape by huge conglomerates (deutschland 83 RTL group, free mantlemedia)

Fremantlemedia producers of Deutschland 83 have the subsidiaries fremantlemedia north america and wildside which both produce films.

Media industry is driven, Curran and Seaton tell us, by the twin forces of creativity and business

P5) Coupled with some reference to audience theory.

Walter presents, Deutschland 83, The two-step flow of communication model says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media.

Steve Neal genre theory similarities and difference between each genre. (hybridization repertoire of elements).

Katz and Blumler. Uses and gratification theory

Conclude essay with a summative paragraph.

What is the difference between a consumer based media regulation system and a citizen based regulation system?

A consumer based media regulation system is gives audiences what they want whereas citizen based regulation system gives people what they need. However, its not so simple as people don’t like being told what need but if they always did what they want it wouldn’t benefit them. For example if TV always had what people wanted it would mainly show sports of movies and never show the news or important broadcasts.

What impact did the 2003 Communications act have on media regulation?

The labour government in 2003 brought in OFCOM to regulate the media in TV by trying to “ensure that the media landscape is not dominated by a single organisation”. However, Livingstone and Lunt said there is “little accountability regarding actions to further citizen interests”

What is the drawback of a self-regulated system?

There is freedom for anything to posted on the media and if the newspapers and advertisers are self regulated they are able to turn down or deny any complaints.

 How do you regulate media content and organisations on a global scale?

This can be done by the the media website which the media is posted on for example if disturbing images are posted on twitter they should be the ones to regulate that.

Media Language
The series is visually interesting, constructing a stylized representation of ‘real’ places which
transmit meanings about characters, places and issues. A detailed analysis of different aspects of
mise-en-scene will provide students with a strong foundation to build on in terms of analyzing
representations, ideological meanings and audience positioning. Analysis should include:
• Mise-en-scene (placing on stage) analysis
• Semiotics: how images signify cultural meanings
• Postmodernism: Use of pastiche and bricolage (construction or creation from a diverse range of available things.

Curran and seaton

1. commercial media – an organisation that makes or distributes products for economic gain. commercial media usually makes products for entertainment purposes.

A total of 20 broadcasters and subscription VoD services have picked up German thriller series Deutschland 83 from FremantleMedia International (FMI).

2. Media industry is driven, Curran and Seaton tell us, by the twin forces of creativity and business

3. Media creatives are tasked to gives us exciting innovative and aesthetically pleasing products.

4. UK government policy is responsible in part for widespread domination of media landscape by huge conglomerates (deutschland 83 RTL group, free mantlemedia)

Horizontal integration – ownership of subsidiaries that produce similar types of products

fremantlemedia producers of Deutschland 83 have the subsidiaries fremantlemedia north america and wildside which both produce films.

media concentration/ convergence a term used to describe the reduction in the number of media organisations that produce products

capital is owned by kudos which an independently owned company which is owned by parent company Endemol

Category	Familiarities	Differences	Theory
Charecters			PROPP, presents the idea of STOCK CHARACTERS, inc ‘hero’, ‘false hero’, ‘princess’ (Witnesses), ‘father figure’, ‘despatcher’ (Missing)
Narrative			CHATMAN / FREYTAG /TODOROV
Themes			LEVI-STRAUSS the use of key themes to structure stories and characters around familiar themes: family, community, law and order, justice. Often set up as binary oppostions: right/wrong urban/rural, young/old, good/bad
Representation			PIERCE / BARTHES / SAUSSURE: SEMIOTICS radical and reactionary representations of police, family, law and order, through a range of signs (visual, graphic, audio, narrative, thematic etc)

In November 2016, Capital won the best TV movie/mini series award at the 44th International Emmy Awards.

Deutschland 83 has received a number of international and domestic awards including an International Emmy Award,^[66] a Peabody Award,^[67]Grimme Prize,^[68] The Golden Nymph,^[69] a Metropolis Award,^[70] two C21 Drama Awards,^[71] a Golden Camera,^[72] the “Special Jury Award” of the Roma Fiction Fest,^[73] and Series Mania 2015 for Best World Series.

In Germany, Deutschland 83 began to air after the U.S. run on RTL 26 November 2015.^[77] There, the series lost viewers over the course of its run; the series finale had 1.72 million viewers, or approximately half of the series premiere’s viewers. As a result, German newspaper Bild called the show “the flop of the year”

Walter presents, Deutschland 83, The two-step flow of communication model says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media.

Pastiche – Is a work of visual art, literature, theatre or music that imitates the style or character of the work of one or more other artists. Pastiche celebrates the work it imitates.

Parody – Is a joke or a play on work which is created to imitate or make fun of an originals work, the subject, artist, style or other targets are imitated ironically to create a satirical effect.

Bricolage – Is a collection or collage of different media texts which form into one text.

Intersexuality – Is a person whos reproductive or sexual anatomy doesn’t fit the boxes of “Male” or “Female”

Metanarrative – Is a narratives about narratives of historical meaning, experience or knowledge which offers a society legitimation through the anticipated completion of a master idea.

Hyperreality – Is the inability to distinguish reality from a simulation of reality, in Media a story can be presented that does not entirely reflect actual reality.

Simulacrum – Are copies of things that no longer have an original, Abstraction today is no longer that of the map, the double, the mirror or the concept. Simulation is no longer that of a territory, a referential being or a substance.

Consumerist Society – Is a societym in which people devote a great deal of time, energy, rescources and thought to consuming. The general view of life in a consumerist society is that consumption is good, and the more consumption the better.

Fragmentary identities – Refers to the loss of relatedness of ego parts, and a loss of aspects of ones identity.

Cultural appropriation – The unacknowledged or inappropriate adoption of the practices, customs, or aesthetics of one social or ethnic group by members of another (typically dominant) community or society.

Reflexivity – generally refers to the examination of one’s own beliefs, judgments and practices during the research process and how these may have influenced the research.

For my game magazine I plan to make a reactionary aimed at young men I plan to do this by using dark themes with a mid-shot looking at the characters back. I’m doing this because I find the eerie look interesting and stands out compared to other magazines. I will also use dots of colour like red for the important notices around the magazine this will attract the reader’s attention which will talk about the most popular games in the magazine. My title and main attraction of the magazine will cover most of the front cover with my character image being the best as it will be the first thing to appeal to a consumer. 

The contents page will be very basic as it’s not used to try influence people to read it and needs to be simplistic, so people find it easy to get the page they need. However, I will still have some interesting details like small cut outs of characters with page numbers. These will be used as small features for the most popular pages of the magazine.  

My first advert is for a mouse which seems dull as everyone has a mouse, but I will use special effects to make it stand out to give the advert so colour and to create some interest. I will keep to the theme of the magazine by creating a black background almost space themed, but I will add an element of blue as the product has blue LEDs on it. My second advert will be an advert for a basketball game this because most people in my target audience will be interested in sport 

My double page spread will be the main feature of the game which will involve using brownish colours to link to the front cover using fire or the desert which will continue the theme throughout the magazine. 

The advert was produced and released in 1967 which is the same period of time where equal pay act was introduced 1970.

Both men and women wore clothes for the jungle however the woman had more revealing clothing which depicts the sexualisation in that period.

The setting of the jungle is a tough environment which requires a tough male character.

It is also important to note that all of the models seem to be British and are all white. This is probably due to the fact that racism was still around around the time of this advert. Furthermore, the male model has muscular, hairy arms which further creates an extremely heterosexual advert.

Curran and Seaton present the view that a free press relies on a free market where individual newspapers can compete through their political stances and points of view.  

Analyse the ways that The i and the Daily Mail attempt to establish a distinctive identity within this free market.  To what extent has this been successful? Refer to the specific edition of your case study – for both papers – as well as, on-line versions of these publications. 

Curran and Seaton are two theorist which researched the power of media by creating theories that look in free press. In their book Power Without Responsibility, they state “the freedom to publish in the free market ensures that the press reflects a wide range of opinions and interests in society” this shows that Curran and Seaton believe that the press should be free from interference or ownership without any political control. However, currently there are many large conglomerates which control large portions of the media which are able to change the views of the public. An example of this is the Murdoch family which own fox news, sky and many more large media corporations. “the claim that the free market renders the press diverse, representative and independent” this quote can be seen to contradict current media as not everyone can produce media and it apparently enables people to “scrutinize government” which links to Noam Chomsky’s 5 filters. Chomsky’s 5 filters which state that all media which opposes the government or power will receive flack and be discarded as fake. Another theory to link to free press is Habermas and the transformation of the public sphere. In the late 1700s people started to print media which changed how people thought and interacted as people use to speak to each other in coffee shops the print media was able to convey messages to people long distances away from the public interests. The public was a place where people could interact and communicate with others underneath the government “public control of media has often been advocated on the grounds of public interest”. 

My first case study is the Daily Mail which a form of media which can be seen using the internet or through newspapers which links to Habermas and how media has evolved to be seen while sitting at home compared how news use to spread through people talking at coffee shops. The Daily Mail is an English newspaper which has adapted into a North African edition called Continetial Daily and an edition in India called Mail Today. It is owned by parent company Daily Mail and General Trust which is owned by Rothermere Continuation Limited. In January 2020 the Daily Mail had the 3^rd most circulations with 1,134,000. The target audience of the are mainly women aged 35+ which live in London or the rest of Great Britain. While the newspaper has a decreasing circulation, the online website has more than 218 million unique visitors per month according to Wikipedia. Daily Mail is typically a right wing however, it has released articles which are left wing for example an article headlined “Tories in turmoil over Rashford’s free school meals” which could have been done to increase the range in their audience and people that will be willing to read the paper. This headline could be seen as making fun of conservatives but also to entice people to read their paper as they may like or know about Marcus Rashford as he’s seen as a celebrity. 

Another newspaper is the I it is also a British paper published in London by Daily Mail and General Trust, its target audience is “readers and lapsed readers” of “quality” newspaper for those of all ages. The I is a sister paper to the independent and claims to be politically neutral. This can be seen in the I’s sister newspaper the independent when put into a survey most people believed it was central. One article on the I website is “Lib Dems move to block Brexit bill ‘threatening UK unity”. Lib Dems are said to be more left however they are more focused on liberal vs authorial, in this article the I say they are threatening which is negative against the Lib Dems showing that the I can be seen as right and authoritarian. However, this is only one article. In another article “Lib Dem leadership result” they praise the new leader of the party and but quotes from others congratulating the party. The I has had a decline in average daily circulation from just over 300,000 in March 2013 to just over 233,000 in February 2019 but it has had 28 million average monthly readers online. The I sell for £1 on Saturday and 65p every other day, it also has a Portuguese version which won a European award for best design but has only every had 16,000 circulation in one month 

In conclusion I believe the daily mail is a lot more successful having an operating profit of 63 million for nine months whereas the I make a million a month. However, both companies are on the decline along with nearly every other newspaper. This has caused each company adapt to making online forms of news and media which allows them to reach a larger audience but also allows them to collect data on each person that visits their website. Which can link to Noam Chomsky 5 filters, advertising allows big companies to sell consumers as a product so that advertisers can persuade large amounts of people to buy their product or service. I also think the newspapers use 2 step flow theory as they share their views on politics using statistics or facts which may not even be real, but consumers then talk to other people about it which allows the media to manipulate how consumers think. Overall, the daily mail and the I both share their views on politics and can manipulate the audience while receiving information and revenue off them. 

Behavioral conditioning

the fiction of free will the idea that social conditioning is determining free will not behavior or the individual.

Propaganda v Persuasion

Propaganda information, especially of a biased or misleading nature, used to promote a political cause or point of view.

Persuasion is the action or process of persuading someone or of being persuaded to do or believe something.

Hypodermic model

The hypodermic needle model is a model of communication suggesting that an intended message is directly received and wholly accepted by the receiver.

Zuboff wrote an Age of surveillance capitalism

‘A major segment of the emerging behavioral control technology is concerned with conditioning’ ‘technology has begun to develop new methods of behavior control capable of altering not just an individuals action but his very personality and manner of thinking’

Audience theories timeline

Lasswell Hyperdormic model (1920-30)

‘subtle poison, which industrious men injected into the veins of a staggering people until the smashing powers . . . knocked them into submission’ a passive consumption of media can cause people to act in a way that the encoder wants

The Daily Mail says Tories in turmoil over Rashfords free school meals through the mail on Sunday to readers which are usually females aged 15-34 years old to persuade them that conservatives are in panic over Marcus Rashford giving free school meals

However shanon and weaver later adapt this model as some receivers may not decode the message properly or there is error and the message may be decoded in different ways or not decoded at all.

Paul Lazarfeld Two step flow theory

Lazarfeld said that people don’t actually take info from the media but instead interact with each other and discuss information instead of just being spoon fed information

Uses and Gratification theory/ Maslows pyramid 1960s

How people think based off the media

Cultivation theory George Gerbner 1970s

If you keep giving people information they want you put bits of information into what people want and it will change how they think based off the things you want to see.  ‘watching television doesn’t cause a particular behavior, but instead watching television over time adds up to our perception of the world around us‘ structure has more power over individual agencies.

Stuart Hall theory of preferred reading 1980s

There are three ways of interpreting a message:

1. A dominant position accepts the dominant message
2. A negotiated position both accepts and rejects the dominant reading
3. An oppositional position rejects the dominant reading

Clay Shirky The End of Audience 2000s

Roughly the same as Stuart Hall but there is no such thing as one audience but lots of group of audiences which interpret whats being encoded in different ways and act on it based of how they interpret it.

It cost a halfpenny at a time when other London dailies cost one penny, and was more populist in tone and more concise in its coverage than its rivals.

The Daily Mail has been awarded the National Newspaper of the Year in 1995, 1996, 1998, 2001, 2003, 2011, 2016 and 2019

Figures shown are average circulations for January of each year. Regardless of immediate source, all figures originate from the Audit Bureau of Circulations.

The Audit Bureau of Circulations (UK) (ABC) is a non-profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events. The company also verifies data, processes and good practice to these and other industry-agreed standards

Title	2020
Metro	1,419,614
The Sun	1,206,595
Daily Mail	1,134,184
Evening Standard	787,447
Daily Mirror	441,934
The Times	359,96
Daily Telegraph	?
Daily Express	289,679
Daily Star	274,808
i	215,932
Financial Times	155,009
The Guardian	126,879
Daily Record	103,222
City A.M.	85,738

Continental and Overseas Daily Mail

Two foreign editions were begun in 1904 and 1905; the former titled the Overseas Daily Mail, covering the world, and the latter titled the Continental Daily Mail, covering Europe and North Africa.

Mail Today

The newspaper entered India on 16 November 2007 with the launch of Mail Today, a 48-page compact size newspaper printed in Delhi, Gurgaon and Noida with a print run of 110,000 copies. Based around a subscription model, the newspaper has the same fonts and feel as the Daily Mail and was set up with investment from Associated Newspapers and editorial assistance from the Daily Mail newsroom.

Noam Chomsky – 5 Filters that manufacturer consent – Chomskys 5 filters or the propaganda model shows how the media operate. which can be put into 5 categories

1. Ownership – big companies care more about money than journalism so their first priority will be how to make a profit then journalism
2. Advertising –
3. Media Elite – government, corporations and big institutions know all about media and know how to influence the news which influences us.
4. Flak – When you oppose power they will get the media to discredit your sources and trash your story.
5. The Common Enemy – to get people on your side you need an enemy something where people need to join together to hate, “corral public opinion”

Habermas Public sphere – The public sphere is an area in social life where individuals can come together to discuss and create connections with each other under the government.

Curran and seaton – the media, the press should be free from interference or ownership/ political control.

“The result was a long-term weaking of competition

Louis Althusser – interpellation theory

1. Interpellation is the idea that we are “bred” to think, act and react in certain ways.
2. Girls being portrayed in magazines playing with dolls and loving the color pink is an example of gender role interpellation
3. The point of interpellation is for a person to feed into something without even realizing that they are doing so.
4. Interpellation is used in almost every aspect of our society, especially in the marketing of merchandise

Antonio Gramsci – concept of hegemony – Hegemony is a tug of war for power and that the balance of power can be changed.

Gramsci came up with the theory of cultural hegemony. Cultural hegemony is the domination of a culturally diverse society by the ruling class which manipulates the culture of that society so that the ruling-class view becomes the accepted norm. Simply it means that the upper-class have control over those with less power and they manipulate the less powerful to think and believe what and how the upper-class want.