Demographic;

Age- early 20’s

Gender- Male

Social class- Upper middle class

Race/religion- Mixed race

Lifestyle/aspirations- . Luxurious lifestyle. Has lots of pride in himself and likes to look good even in the comfort of his own home. Clean/tidy Confident in his own body

Tastes/interests- Shopping, makeup fashion .
‘He is often seen wearing high-end women’s wear and high-heeled shoes’

EJ Jonson is an aspiring person as he is driven by others, he responds to what others perceive as superficial.(eg; image/fashion and appearance) His goal is to have the perfect status. Ej is in the established middle class as he has a lot of money due to his father being a famous Basket baller who is now retired.

Age range- Demographic

Gender- Demographic

Social class- Demographic

Race religion- Demographic

Lifestyle/aspirations- Psycho-graphic

Tastes and interests- Psycho-graphic

My magazine would be aimed at girls around the age of 10.

• Digital content is frequently uploaded and spreads information quicker than a paper copy.
• Magazines take up physical space where as digital content has no storage involved.
• Digital content is cheaper than physical magazines.
• Digital content is greener where as magazines use paper which damages the environment.
• Magazines cannot produces videos/audio.
• Digital content shows the latest news and trends where as magazines go out of date.
• Magazines are expensive to print.
• The process of printing magazines is far too long.
• Young people prefer digital copies rather than a physical object.

Barthes- An French philosopher and critic, who explored social theory, semiotics, the science of symbols

Pierce- American philosopher, scientist and devolved the iconic symbol.

Saussure- A Swiss linguist and semiotician or their use of interprtation

Semiotics- The study of signs and symbols and their use or interpretation

Sign- Something that signifies something else 

Signifier- A sign’s physical form (such as a sound, printed word, or image) as distinct from its meaning. An object

Signified- The meaning or idea expressed by a sign

Icon- Person or thing regarded as a representative symbol

Index- A sign that has a link to its object/ association with something.

Symbol- Thing that represents or stands for something else

Code-  A system of words, letters, figures, or symbols used to represent others

Dominant Signifier- The main sign. Eg; a name

Anchorage- Words “pin down” the meaning of an image. Gives an object a meaning.

Ideology- Set of opinions or beliefs by an individual or group. Attitudes or ideas

Syntagm- A set of linguistic forms that are in a relationship to one another. Series or connection signs.

Signification- The representation or conveying of meaning.

Denotation- The literal or primary meaning of a word

Connotation- An idea or feeling which a word invokes for a person in addition to its literal or primary meaning (Barthes)

Myth- A widely held but false belief or idea. Something that isn’t true.

Radical – challenges our ideas

Reaction- Suport our dominant ideology.

Paradigm- A group or collection of similar things

What is media?

Media is the means of mass communication via ‘publishing or broadcasting’

What is Media studies?

Media studies is the study of media through looking at different forms. For example; Film,Video games,newspapers,