All posts by Scarlet N

Filters

Author:
Category:

noam chomsky

Manufacturing Consent: The Political Economy of the Mass Media is a 1988 book by Edward S. Herman and Noam Chomsky, in which the authors propose that the mass communication media of the U.S.

Chomsky is an American linguist, philosopher, cognitive scientist, historian, social critic, and political activist. Sometimes called “the father of modern linguistics”,

‘ intimidated by right wing pressure groups’

The role of advertising is used by adverts being used to pay off production costs of producing their magazine.

new technology and the news

Technology and Newspapers
ProductionDistributionConsumption
pen / pencil / paper
word processor / printer
telephone
camera
microphone
license
computer
(large scale) printing press
lorries / vans / cars
stacks / shelves / display cases
social media platforms
billboards
storage
paper (the ability to read? & understand?)
a digital device (ipad/phone, computer
reading glasses
Access to internet

technological determinism

McLuhan coined the expression “the medium is the message” and the term global village, and predicted the World wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years after his death, he continued to be a controversial figure in academic circles. With the arrival of the internet and the World Wide Web, interest was renewed in his work and perspective.

The Medium Is the Massage: An Inventory of Effects, published in 1967, was McLuhan’s best seller,[13] “eventually selling nearly a million copies worldwide.”[71] Initiated by Quentin Fiore,[72] McLuhan adopted the term “massage” to denote the effect each medium has on the human sensorium, taking inventory of the “effects” of numerous media in terms of how they “massage” the sensorium.[j]

production distribution and consumption

Technology and News Production
ProductionDistributionConsumption
> digital audio recorders / digital microphones
> digital cameras
> DTP / Photoshop / Adobe ie software editing packages
> Blog / web applications
> computers
> word processor
> tablets (drawing / design)
> data profiling
> Robots
> the internet
> social media
> broadcasts (statellite or terrestrial)
> hosting sites
> Youtube
> email
> website
> wifi
> IP address
> VPN
> GPS
> firewalls
> phones
> televisions
> i-pads / laptops / computers
> DAB’s ie digital radio
> air-pods
> Youtube
> cinema
> app
> USB’s
> digital implant
> Internet of things (IoT)
> digital billboards / digital displays
> Virtual reality

Harry Styles on Sexuality Labels and Gender Norms

Teen Vogue is culturally significant in its marrying of the political with fashion and lifestyle to target a young female audience- This article focuses on the well known artist Harry Styles, it talks about his sexuality and how he ‘rejects labels’. This would be considered a reactionary article in a teen magazine as it talks about real life issues in society 

How is it appealing to the target audience? This would be appealing to a female teen audience because it includes a well known singer who’s audience is usually teen girls as well as Teen vogues

Vogue


  • Teen Vogue is a former US print magazine
  • launched in 2003
  • targeted at teenage girls
  •  it included stories about fashion and celebrities.
  • Teen Vogue ceased its print edition and continue as an online-only publication as part of a new round of cost cuts
  • Teen Vogue’s original price was $1.50
  • Teen Vogue had 8,341,000 unique visitors in May 2017 and 4,476,000 in 2018. 1.7 percent of their May 2018 audience was 17 or younger, 2.6 percent were 18 to 24 years old
  • Condé Nast own teen vogue 
  • Condé Nasts parent company is Advance 

Keywords

  • Media concentration / Conglomerates– One big company that owns other companies
  • Globalisation (in terms of media ownership) – The process by which businesses or other organizations develop international influence or start operating on an international scale.
  • Vertical Integration & Horizontal Integration– A horizontal integration consists of companies that acquire a similar company in the same industry, while a vertical integration consists of companies that acquire a company that operates either before or after the acquiring company in the production process.
  • Gatekeepers– Someone who controls access to something
  • Regulation / DeregulationDeregulation is the process of removing or reducing state regulations, typically in the economic sphere. It is the repeal of governmental regulations of the economy.
  • Free market vs Monopolies & Mergers– The free market is an economic system which is based on supply and demand that has very little or no government control whereas a monopoly is when a company dominates a certain sector of an industry
  • Neo-liberalism– this is a form of liberalism that tends to favour free market capitalism.
  • Surveillance / Privacy / Security / GDPR– General Data Protection Regulation (GDPR) is an EU law that states that there needs to be protection against data for all individuals and citizens withing the EU and European Economic Area.

hidden FIGURES

  • Hidden Figures had a low budget of $25m
  • Produced by Fox 2000
  • The film received positive reviews from critics and earned $236 million worldwide
  • It was first released January 6th 2017
  • It was nominated for numerous awards, including three Oscar nominations and two Golden Globes . It also won the Screen Actors Guild Award for Outstanding Performance by a Cast in a Motion Picture.
  • Distribution techniques – focus on traditional distribution and exhibition linked to targeted audience.

DEFINITIONS

Repertoire of elements- the theory that a certain genre of film will have similar characters

Corpus- Big structured text

Hybridisation- Is a genre that is a mix of themes and elements from two or more different genres

Historic Specificity- Associated with certain time periods

Repetition ans sameness- Genre text producers walk a fine line between repeating successful formulas with only minor variations

Variation and change- Varying it sufficiently to still allow familiarity but also make the audience feel the product they are consuming feels fresh.

Narrative image- visual story telling

Expectation and hypothesis- The assumption of the audience based on how its presented

Suspend disbelief-

the missing

  • The missing is a British anthology drama television series
  • It written by brothers Harry and Jack Williams
  • t debuted in the UK on BBC One on 28 October 2014
  • The first eight-part series, about the search for a missing boy in France
  • The second eight-part series, about a missing girl in Germany

I think ‘The Missing’ relates to the theory of uses and gratification for the purpose of entertainment