Tommy, young white poor boy, UK, just saved up to buy it. GameTime magazine

What are the big challenges for the magazine industry in the digital area?

Many magazines post monthly, whereas with social media, information can be shared much quicker, and for free, rather then waiting to for the new issue to come out

Magazines can take up space as they are physical, and with digital content there,s no storage issues

Printing and production of , magazines take up physical resources

To get a magazine you either need to go out and buy an issue in a shop, or find it online, and have it delivered which can include additional shipping fees

1. Roland Barthes – he was a French literary theorist, philosopher, critic, and semiotician and the study of sign 
2. C. S. Pierce – created the idea of signs being iconic, indexical and symbolic. He was an American philosopher, logician, mathematician, and scientist who is sometimes known as “the father of pragmatism” 
3. Ferdinand de Saussure – he was a Swiss linguist and semiotician. He theorised in language and the connections between their meanings associated with the language 
4. Semiotics – the study of signs and symbols and their use or interpretation
5. Sign – an object, gesture or action that is used to convey information or an instruction
6. Signifier – A signs physical form (Saussure)
7. Signified – The meaning expressed by a sign
8. an iconic sign – A person or thing represented as a symbol for a deeper meaning
9. an indexical sign – A sign of something
10. a symbolic sign – Is a sign that is represents/ is associated with something
11. Code – a system of words/ figures or symbols that is used to represent others
12. Dominant Signifier – main accepted meaning of a sign 
13. Anchorage – directs the viewer to a chosen meaning. 
14. Ideology – a set of ideas or beliefs that people have regarding different kinds of technologies 
15. Paradigm – a grouped/typical example of something similar
16. Syntagm – when a sign appears in a sequence, that creates a different meaning
17. Signification – A representation or conveying of a message, a sequence to create meaning
18. Denotation – The literal meaning of words in contrast to what the word suggests (Barthes)
19. Connotation – an idea or feeling that is abstract to the meaning of intentions
20. Myth – A false belief or idea
21. Radical text – A text that goes against the dominant ideology.
22. A Reactionary text – A text that conforms to the dominant ideology.

This alternative cover challenges male stereotypes as it isn’t projecting messages thought as ‘masculine’ like being physically strong, adventurous and dangerous. Men aren’t expected to immensely care about how they look or fashion, or embrace their feminine side. In my cover i used James Charles, who is known on YouTube for expressing his femininity through makeup and extreme looks. Often on Boys Life magazines, the cover is of an image of nature, or displaying a large natural background, whereas on girls life they often have a close up shot of a young, attractive girl to show her outfit and makeup, which i have captured in this alternative cover.