Radio Name: Melody Mornings

Intro Jingle – 10 seconds

Introduction – introduce topics and first guest – 30 seconds

First song – Love story – 3.55

Old Taylor conversation with first guest Chloe – 2 mins

Second song – The lakes – 3:31

New taylor conversation with chloe – 3 mins

Introduce next guest and small intro to next 2 songs -20 sec

Third song – Mr. Sun 3:43

Fourth song – Maiden Voyage (remastered) 7:56

Second Guest – bring in Jordan a few minutes before end of the song and begin talking, comparison of jazz,

Reintroduce Chloe and Montero -10 seconds

Fifth song – Montero 2:17

Chloe (and jordan) talk about lil nas impact/media presence and Montero – 3 mins

Outro + jingle – 30 – 1min = anytime left

Roland Barthes: Bart simpson – denotation yellow skin, connotation no race therefore shows no messages based on race

De Saussure – David de Sousa signifies cool man – signifier the object literally, signified is the meaning of the object

C S. Pierce – Pierce the possum – iconic any literal thing looks like the object, indexical is the linked meaning to the object, has the meaning of gun and violence, symbolic a random link (Blue means masculine but only culturally not factually)

Narrative

Todorov – Book called Tod, narrative theory – equilibrium , dis-equilibrium, equilibrium – how narrative follows a structure

Freytag – Freya’s tag on the narrative book – rising action, climax, falling action – narrative structure

Levi-Strauss – levi expensive jeans stray cat – binary oppositions, rich poor, black white, old young etc

Prop – a mannequin prop in show – character types, princess, hero etc.

Genre

Neale – repeatedly kneeling down in a similar and diiferent way – repetition of similarity and differences. 

Postcolonialism

Gilroy – Gil and roy, double consciousness and hybridity, identify as two cultures, American and black, English and Asian, identify as two nationalities and race

Edward Said – Said about Orientalism, eastern world don’t have the power to represent themselves so the western world has to represent them in the media, this leads to the stereotype of cultures, Indian belly dancers, Arabic snake charmers etc

Jacques Lacan – la can catch jack but cant catch the other one – The ‘other’, mirror stage at 3, only a reflection to see ourselves, using the other in media to explore ourselves.

Franz Fanon – Canon camera black and white, stereotypes become damaging and can lead to derogatory abuse

Feminist Critical thinking

Judith Butler – Judy Dench an actor, female behaviour as a performance, multiple identity’s performed to different people in different situations – Judy as a cat in one film and colonial woman (modest) in another

Mulvey – Male gaze and female gaze in media, representation in media created to fit and sell more often for the male gaze – score has lots of overly sexualised woman

bell-hooks – ring a bell repeatedly but hook in one, multiple identities, multiple identities including racism, gender (fluidity), sexuality such as female and gay – not one type of woman, can have multiple traits

Audience theories

Stuart Hall – In a school, the reception is at the end of the hall, at reception there is 3 boxes. Reception theory – 3 types of views towards media, dominant (agree) view , negotiated (points of both sides) and oppositional (disagree).

Gerbner -Cult of gerbils, the more gerbils you see, the more gerbil you feel. Cultivation theory, media shapes the way people think (TV specific) after repeatedly doing an action, taking in same ideas, your thoughts will align

Lasswell – Lassie the dog getting an injection of hating the gays, needle – Hypodermic needle model, media inject ideas into the audience is passive

Lazarfeld – Lazer field, two steps of a field with lazers – Two step flow model, not injected straight into audeince (like Lasswell) filtered through two steps, media first, filter product to opinion leaders who interpret and relay to the masses. Relate to Radio, life hacks and WofW, or music videos

Clay Shirky – End of Audience theory ‘the more ideas there are in circulation, the more ideas there are for any individual to disagree with‘.

Jenkins – Jenkin from cadets everyone loves, should have more jenkins Audience feedback, the media creates more things as a result of audience feedback , if a certain type of media brings positive feedback it will prompt media to create more of that – all due to new technology, and ability/accessibility to quickly receive feedback.

Industry

Habermas – Transformation of the public sphere, new technology created easy to communicate between everyone

Curran and Seaton – blackcurrant on all the seats, need to have diversity of people on seats – liberal free press – media needs to be diverse, massive conglomerate own multiple companies,

Hesmondhalgh – risky business, (chicken) when smaller companies make films through risky business they will often lose money, whereas a large corporation can afford to lose money

Moral Panic – when news causes mass panic, creating fear through society

Chomsky – chomp down on popular ideas, manufacturing consent, getting the dominant ideology to be accepted by the audience, people of power downgrade other people to make less credible, flack – strong criticism

Fandom – state of being a fan of someone

> Representation
> Liberal Free Press
> Transformation of Public Sphere
> PSB
> Ideology
> passive / active
> reception theory / theory of preferred reading
> Cultivation theory
> Culture, politics, history
> (Fandom / Moral Panic)

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Whats the difference between a consumer based media regulation system and citizen based regulation system?

A consumer based media regulation system describes the people who consume the content giving off a reaction which can be broken down by reception theory and allow the production company to take that data and produce films that meet the expressed interest of the viewer, which is used for the producer to make the maximum profit.

A citizen based market allows the people to decide what they watch which would lead to specific topics/ sports/ tv shows being present with the availability for people like politicians to hide the truth and create a false reality. It would prevent important news from being broadcasted.

What impact did the 2003 Communications act have on media regulation?

It resulted in the reduction of the public service requirements needed for television broadcasting. The act was passed by the labour government and and created the regulator Ofcom. As a result, Independent television productions where free to produce content that was more commercially viable – however this seemed to have a negative impact as it regulations lost accountability.

Whats the draw back of a self regulated system?

In the production of programming that lacks the civic-minded republicanism that had been fostered within previous regulatory frameworks. Livingstone and Lunt argue that Ofcom ‘established institutional structures and roles relating to consumer policy. Strikingly, little equivalent activity or accountability was forthcoming regarding actions to further citizen interests’.

How do you regulate media content and organisations on a global scale?

Due to the absence of government guidance organisations are left to create their own moral and ethical codes. Some companies are stricter than others allowing some papers like the guardian to be more sexually explicit. Some reasons for this are the Code of conduct, audience-based factors, advertiser needs and institution-oriented factors.

I intend to work towards Set brief 4, the music video and magazine extracts. I will be using the indie genre for my video, with a clear narrative story throughout, taking from Todorov’s narrative theory. I will ensure to include many known indie themes, using golden lighting, a mix of third person and first person perspectives, and a heavy focus on instruments and music in general. My narrative for the video will show my musician through a day to day view of his life. I have based my shot list of the type of angles and scenes seen among the indie genre through other music videos I’ve researched based of bands such as ‘Vampire Weekend’ or the ‘Wallows’. It will follow him through scenes such as driving to and from practice, longer intervals demonstrating him playing drums in a practice room and at home, scenes in an editing room (including the headphones sponsorship in most drumming scenes), and these will be repeated to show that each day has the same structure for my character, and to emphasise the idea that drumming is at the centre of his life. This will then be cut with a series of short, close shots of different aspects of the musician in the car, with the final shot being a notification popping up on his phone and then a cut to black, implying that while driving, he was distracted and gets in a crash. I then plan to show long scenes in between black cuts of each scene shown previously in the video, but without the musician there to show a sense of loss. I then intend to end on a last drum beat, subtly showing the musician once again, but leaving it so it does not explicitly tell whether the crash was fatal. A clear focus on the drum set will be followed throughout, as the target audience would be widely musical.

I wanted to use a clear narrative throughout my video to follow Tztevan Todorov’s Tripartite narrative theory, following his three part structure of Equilibrium, Disruption and Exposition. This will give my video a strong narrative structure, allowing it to be easily followed and understood by the audience, which is a key aspect seen in indie music videos.

I will also be producing three print magazine pages, including a front cover, double page spread and tour poster for my musician catered to a mainstream indie audience. The double page spread will contain an interview used to promote the musicians music video and the production behind it, as well as talking about life on tour to help promote the tour dates. I’ve used style models from a magazine called ‘Indie’ which uses a more minimalist style on the covers, which often highlights accessories so I will use the branded headphones seen advertised in the music video on the cover and internal pages, which follow an assorted and bright layout.

Todorovs narrative theory

Idea – Jordan drummer artist, going about life and practicing, doing a performance in first chorus, mid scene get in car crash which makes unable to play, end follows scenes of empty drum set with switches to drummer recovering. Song = Magic tricks by Whalers – free royalty free music

Shots: First scene driving to practice, shot of turn up radio, shot of reversing possibly. 30. follow into studio, quick scene of drumming. 45. then scene of editing comp in room with headphones on. 56. Next driving home, shot of window view passing by. 1.10. Scene going into drumming shed, shot putting on beats headphones then drumming. 1.35. Shot of lying down into bed, then rising next morning. 1.38. Open fridge grabbing food, then cut to shot turning on car with keys. 1.50. Speed shots of arrive studio, play drum, edit music, Drive home. 2.0. Speed shots of arrive studio, play drum, edit music, Drive home. 2.10 – quick cuts of close zooms on road, hands, radio etc. 2.20 message on phone then cut speed with car crash to black. 2.45. Hits slower verse in song, opening up 2.50 (black) looking at sky, 2.58. cut to black again. Shot of empty drum set 3.05 (black) empty edit room 3.10. (black) empty shed 3.15. (black) open to lying in bed 3.20, repeat bed quick multiple times, 3.30. use window view driving scene. 3.35. End with shot of only hands picking up drumsticks, 3.50 go down to do first hit and cut film to black. 4m

Indie magazine, softer colours, double coloured lighting in studio with a main close up image and obscure or unique object/clothing choice (headphones/)

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Double page spread will link to music video, with interview from the artist – interview tells that the event in the video (car crash) was based of his life, and talk about how he’d recovered from broken arm a year earlier, ready for his tour that is being promoted this year. Use an image from earlier shoot, different to cover as well as a few others

Advert have playing the drums with dramatic spotlight lighting with tour dates

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