“Sex Education” Newcomer George Robinson on Isaac’s Relationship With Maeve and Disability Representation

https://www.teenvogue.com/story/sex-education-george-robinson-isaac

 political, social, cultural and economic contexts :

the use of George Robinson being disabled and playing a disabled role on a hit series on Netflix. The addition of George to the cast has allowed positive recognition towards the show due to how Georges character relates to many of the shows viewers. As stated on the case study it is a change for acting as George being disabled himself, it is usually unusual for a character who is disabled within a show to actually be disabled. However by George pushing these boundary’s and being one of those disabled actors to achieve this he has received a lot of positive messages from people who also have a disability such as himself and they are grateful as they offer them hope in not limiting themselves due to their disability

Media Language:

Challenging dominant ideology as most actors are usually not disabled.

Institution:

Ownership: Condé Montrose Nast, a New York City-born publisher, launched his magazine empire in 1909 with the purchase of Vogue, which was first created in 1892 as a New York weekly journal of society and fashion news.

Condé Nast Inc. is an American mass media company founded in 1909 by Condé Montrose Nast, based at One World Trade Center in Manhattan and owned by Advance Publications.

The company’s media titles attract more than 84 million consumers in print, 366 million in digital and 384 million across social platforms: Allure, Architectural Digest, Ars Technica, Backchannel, Bon Appétit, Condé Nast Traveler, Epicurious, Glamour, GQ, Pitchfork, Self, Teen Vogue, The New Yorker, Vanity Fair, Vogue, and Wired.

Roger Lynch was appointed chief executive officer in April 2019. In October 2019, Lynch announced his plans to increase Condé Nast’s revenue from readers. US Vogue editor-in-chief Anna Wintour serves as the U.S. artistic director and global content advisor of Condé Nast. The company launched Condé Nast Entertainment in 2011 to develop film, television, social and digital video and virtual reality.

Conglomeration, vertical and/or horizontal integration:

Condé Nast Inc. is a subsidiary a daughter company of advance publications. Condé Nast Inc. then bought vogue which was first created in 1892 as a New York weekly journal of society and fashion news. this shows vertical intergration as advance publications owns conde nast inc which own vogue.

Cross media titles:

However horizontal intergration is then shown through the distribution of teen vogue through cross media titles. the different cross media titles then show the use of old media and new as their is print media and digital media. This is used to attract more of an audience.

Print

• Allure
• Architectural Digest
• Bon Appétit
• Condé Nast Traveler
• GQ
• The New Yorker
• Vanity Fair
• Vogue
• Wired

Digital

• Ars Technica
• Backchannel
• Epicurious
• Glamour
• Pitchfork
• Teen Vogue
• Self
• them.

Condé Nast, the owner of glossy magazines including Vogue, Vanity Fair and GQ,

Income/expenditure:

The high-end magazine publisher reported a pre-tax loss of £13.6m in 2017 – a huge swing from the £6.6m profit recorded the previous year – according to its most recent financial filings made public on Thursday.

The company revealed that revenue was down 6.6%, from £121m to £113m.teen vogue worth 35 million dollars parent company advance publications worth 2.4 billion dollars

• 150 is the Dunbar number and suggests that that is the stable number of social interactions that people have with others.
• Companies like Teen Vogue are a subsidiary of the conglomerate Conde Nast and they sell on their users data.
• Teen Vogue makes money because it asks companies to pay them to sell them data to help them attain an audience.
• Teen Vogue appeals to their teenage girl target audience by using colloquial language and covering different sectors that stereotypical appeal to teenage girls, such as fashion and beauty and through the use of social media influences that the target audience might recognize.
• Teen Vogue will appeal to their target audience as they are available on the internet, which will appeal to their target audience as stereotypical teenagers like to use the internet and are “glued to their phone screens”
• Teen Vogue uses very informal and colloquial language in order to appeal to their target audience by building a relationship with the target audience through using language that they are familiar with and language that they will be able to understand (ie slang words)

1. both black
2. They dont have english names
3. They have both produced 15 songs together
4. common is worth 45 m

• Media concentration / Conglomerates = this is a company which owns numerous companies involved in the distribution of mass media enterprises. An example of a conglomerate is the BBC.
• Globalisation (in terms of media ownership) = this is the world wide integration of media through the cross-cultural exchange of ideas.
• Vertical Integration & Horizontal Integration 
• Horizontal integration is the process that a company or an institution uses to increase the production of goods.
• vertical integration is when a company integrates multiple stages of a production line to a small number of production units.
• Gatekeepers = Media organisations that filter information to the public
• Regulation / Deregulation = A regulation is a law, or a rule that is put in place by an authority and
• deregulation is the opposite – it is when you remove rules, procedures and laws from a certain industry.
• Free market vs Monopolies & Mergers = The free market is an economic system which is based on supply and demand that has very little or no government control whereas a monopoly is when a company dominates a certain sector of an industry.

The relative size of the film: With a budget of $25m Hidden Figures is a low to medium budget Hollywood film.

what do you think was the appeal of this film to fox studios: The appeal to fox studios was the films profit potential, due to films target audience it may increase fox’s audiences as well for example more people will watch fox studios which will increase their numbers of viewers which may increase further profits.

What was the appeal of this film to audiences: The subject matter of the film also links to contemporary concerns and debates about race in the US. he film is also targeted at an audience often ignored by Hollywood due to age, gender and race and thus can be explored in terms of the social and cultural context in which it was produced. Hidden Figures also deals with US history and the contribution of particular groups e.g. race.

Was The Film A Success: The film one multiple awards in 2017 and 2018 including a BET award for best movie in 2017.

Repertoire of elements: What is the repertoire of elements? A repertoire is a group of generic elements. For example two films may share the same repertoire however they may be seen by different audiences as there is not one film that uses all elements. 

Corpus: Where genres evolve continuously as new texts are added to the body of similar texts.

Hybridisation: two things brought together

Historic specificity: Meaning they are associated with certain time periods and tend to have been popular at a particular moment in time due to other cultural, economic or historical factors.

Repetition of sameness/variation and change: This means that genre text produces walk a fine line between repeating successful formulas with only minor variations-which may eventually bore the audience-and varying it sufficiently to still allow familiarity but also make the audience feel the product they are consuming seems fresh.

suspend disbelief: physical connection

verisimillitude: Whats likely to occur

CATEGORY	SIMILARITIES	DIFFERENCES	THEORY
CHARACTERS	the detective who has a ‘natural’ instinct for law and order Student female teenage victim	The Killing, The mising has the main detective as female	PROPP
NARRATIVE	the first episode often introduces a lot of different characters	found out in the killing victim is dead in first episode	TODOROV
THEMES	the use of binary oppostions around familiar themes: family, community, law and order, justice. Urban areas being bad. The city being good/safe		LEVI-STRAUSS
REPRESENTATION	reactionary representations of police, family, law and order, urban/rural		SEMIOTICS
TECHNICAL CODES / LANGUAGE OF MOVING IMAGE (music, setting, props, lighting, use of camera, editing etc)	opening montage sequence that often gives clues as to the whole series – themes, locations, characters, events etc.

Theorist	What does it mean (in your own words)	How does it apply to the advert (in your own words)
Equilibrium	Beginning, middle, end	entering the room in regular close, middle is when they open the suitcase, apply make up then the beat drop and colors change. the end then occurs when the camera does slow motion shots and approaches both features who are posing.
Binary Opposition	pair of related terms or concepts that are opposite in meaning	Manny MUA and Shayla are all glamours with their make up and then the bell boy is also all BOSSD UP in his gold suit
character types	hero,princess,villain,victim	Hero- Make up Princess- Shayla/Manny MUA Villain- having no make up Victim- bell boy brings in the suitcases

Technical Code	Denotation (ie what is it – simply describe what you see / hear)	Connotation (ie what does it signify)
Setting	New york	high life, traveling, wealth
Clothing	ordinary clothing transitions to gold	signifies change in confidence/power, applying makeup shows a change in wealth shows contrast of having no make up to then applying make up
NVC	posture, body language, facial expressions	showcased when makeup shaylas slants her hips with her hands on her hips then winks. this is to promote that to be like her you must have the makeup showcases the advert may be a bid mis- ingenious.
Dialogue	tone of voice	confidence and volume of voice raises due to applying make up, when before music changes their is a massive ‘BOSSD UP’.
Sound Effect	when the eyes sparkle	expresses beauty
Music	beat drop	when make up is applied used to show drastic change in confidence and looks once make up is applied
Camera shot size	close up of mascara	used to promote mascara to show that it is the best.
Camera movement	transitioning from suitcase	to bring viewer into that world of being surrounded by makeup
Editing	slow motion