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Media Organisations can target audiences through the content/ familiarity of genre for example “the killing”, one theorist to keep in mind when building audiences for that show would be Steve Neale’s theory of Repetition and differences for audiences. In Steve Neale theory he explains that genres all contain repetition and difference, differences are essential to build and grab the attention of an audience. From having shows too similar to things that have already been made in the genre, the audiences would lose interest very quickly and get bored. On the other hand if the show was too different to the categorized genre, the direction of what audience the product is for, would not be as accurate or would be misdirected and in the process lose viewers. 

With “the killing” the way the organisation desired or constructed audience would be fitting the stereotype viewer of crime genres. So by the company follow the similar narratives associated with crime shows and have an ideal audience who love shows with a sense of mystery or involving a genus cop or investigator as the protagonist of the show.having cases only solved at the last minute for suspense, and finally having the subliminal narrative of good vs evil. These all are key elements of the constructed audience desired for the company

The processes of production, distribution and circulation uses the method of transreprestentation, examples of this would be if the show the killing was a big hit to UK audiences who love the crime genre. By having another company collaborate with their show from another country would wider spread the amount of audiences the show is exposed to which would lower cost of making the show since the companies are splitting the costs and overall increase profit from the wider exposure.

Common

Lonnie Lynn Jr. (born March 13, 1972), better known by his stage name Common (formerly Common Sense), is an American rapper, actor, writer, philanthropist, and activist.

Making his album debut with “Can I Borrow a Dollar?” An artist known for often thoughtful, verbose lyricism and exploring varied sounds, his later albums included Like Water for Chocolate, Electric Circus, and Be, among others.A Grammy winner, Common has also turned to acting, as seen with roles in projects like” Just Wright”, “The Odd Life of Timothy Green” and “Selma”. For the latter film, he and vocalist/musician John Legend have won a Golden Globe and an Oscar for the song “Glory.” he’s also worth 47million.

Bilal

Bilal Sayeed Oliver (born August 23, 1979), better known as Bilal, is an American singer, songwriter, and record producer. He is currently an independent artist residing in New York City. Bilal is noted for his wide vocal range, his work across multiple genres, and his live performances.

letter to the free music video

Common has always been one to incorporate activism into his music, but perhaps one of his most moving works is the haunting “Letter to the Free” from his 2016 album Black America Again. He turned that song into an affecting visual, which he debuted a longer version of at Tribeca Film Festival Sunday night (April 23).

The black-and-white piece which was filmed in a jail just outside of Queens, New York features Common’s song presented by the rapper himself, along with singer Andra Day, their collaborator Bilal and other musicians playing everything from flute to xylophone to bongos. The clip also features a symbolic black box, which Common explained in a conversation with filmmaker Nelson George after the premiere: “It represents the infinite thing about blackness and blackness can’t be defined in time or space.”

Explain the appeal of low to medium budget films to Hollywood conglomerates

Hidden figures was a underbudge movie created with a budget of $25 million, and was sent out for a test run to the public in December 25, 2016 and then was released worldwide in january 2017 where it tripled its starting profit. Hidden figures was also co-produced between to companies of a major hollywood conglomerates through their film subdivision known as “Fox 2000”. The movie used traditional methods of distribution and exhibition for targeting audiences. The leading company, Fox 2000 gave the hidden figures movie a low budget from its contemporary subject matter and its targeted audience, since hollywood usually ignores that kind of targeting due to the age, gender, race aspects of the movie but an advantage for producing this movie can be a good test run for audiences constant changing preferences. Finally if the movie didn’t sell well the company wouldn’t be at a big loss since the budget for the movie wasn’t big to begin with. The movie after its world wide release racked up $236 million with lots of positive reviews on its contemporary subject matter bringing up topics of women of colours empowerment, and was a perfect example of positive risk taking for the conglomerates Fox 2000. This gave the business company FOX 2000, research knowledge and feedback to be able to produce even more big hit movies with similar topics and higher budgets. 

Hidden Figures is a 2016 American biographical drama film directed by Theodore Melfi and written by Melfi and Allison Schroeder. It is loosely based on the non-fiction book of the same name by Margot Lee Shetterly about black female mathematicians who worked at the National Aeronautics and Space Administration during the Space Race.

Hidden Figures had a limited release on December 25, 2016, by 20th Century Fox, before going wide in the United States on January 6, 2017. The film received positive reviews from critics and grossed $236 million worldwide. It was chosen by National Board of Review as one of the top ten films of 2016 and was nominated for numerous awards, including three Oscar nominations (Best Picture, Best Adapted Screenplay and Best Supporting Actress for Spencer), and two Golden Globes (Best Supporting Actress for Spencer and Best Original Score). It also won the Screen Actors Guild Award for Outstanding Performance by a Cast in a Motion Picture.

summery bullet points about hidden figure

• Initial Release: January 6, 2017 (Canada)
• Director: Theodore Melfi
• Awards: Screen Actors Guild Award for Outstanding Performance by a Cast in a Motion Picture (MORE)
• Nominations: Academy Award for Best Actress in a Supporting Role (MORE)
• Running Time: 2 hours 7 mins
• Budget Size: 25 million USD
• Box Office: 236 million USD 

• RATING: 
• IMDb- 7.8/10
• Meta-critic: 74%
• Rotten Tomatoes: 93%
• Google User: 94%

1.) What do you think was the appeal of this film to Fox studios?

I understand that the appeal for this movie was to use the theory known as Uses and Gratifications to educate and shine a light to viewers about the past discrimination at such big event in history, the space race.

2.) What was the appeal of this film to audiences? 

I think the appeal was to make viewers more aware of events that would have transpired when the space race was happening and that was overlooked. This can link to the uses and gratification theory by Katz, Gurevitch and Haas by tending to the social needs and educating about the worlds history, or it can tend to the needs in the category of personal needs by helping viewers understand them selves more and there place in society, and how different life was back then.

3.) Do you think this film was a success?

the films budget started at $25 million and almost tripled in profit after being released so on the more corporate side of things I would say the movie was successful. however I would say that the movie in itself could have been more truthfully deciding on how accurate the film was going to be instead of adding in inaccurate scenes for the should purpose of drama.

• Stephen Neale-Steve Neale states that genres all contain instances of repetition and difference, difference is essential to the to the economy of the genre. Neale states that the film and its genre is defined by two things: How much is conforms to its genre’s individual conventions and stereotypes.
• Repertoire of elements-A repertoire is a group of generic elements. For example two films may share the same repertoire however they may be seen by different audiences as there is not one film that uses all elements. In this repertoire there are six areas that make up the repertoire of elements
• Corpus-corpus is (body) in latin meaning its in a collection eg horror
• Hybridisation-Hybridisation is a term used to describe a type of media convergence whereby a new mode emerges containing elements of combined media. Hybrid media represent most modern media and the concept that different media forms can work together to create new media. eg romcom
• Historic specificity-meaning a person associated with the certain time period
• Repetition and sameness-The word ‘repetition’ is understood to signify the act of repeating something (actions, words, objects) as well as the result of this act the repeated action, word, or object.
• Variation and Change-a change or slight difference in condition, amount, or level, typically within certain limits.
• Narrative image-Narrative is defined as a mental image, or cognitive construct, which can be activated by various types of signs. This image consists of a world (setting) populated by intelligent agents (characters). These agents participate in actions and happenings (events, plot), which cause global changes in the narrative world
• Expectations and hypotheses-Expectations theory attempts to explain the term structure of interest rates.  Expectations theories are predicated upon the idea that investors believe forward rates, as reflected (and some would say predicted) by future contracts are indicative of future short-term interest rates.
• Suspension of Disbelief-In order to enjoy such stories, the audience engages in a phenomenon known as “suspension of disbelief”. so you no longer seat as a film but you have a connection with the characters (escapism or enjoyment). Suspension of disbelief only works to a point.eg cinema that takes you somewhere else
• generic regime of verisimilitude-seeming like its real when its not idea of creating a reality the idea that the audience accept the reality of for example a dinner set in a film thinking its really a diner.
• Genres of order and integration (Thomas Schatz)-only 2 genres one genre order other genre intergration

CATEGORY

CHARACTERS

NARRATIVE

THEMES

REPRESENTATION

TECHNICAL CODES / LANGUAGE OF MOVING IMAGE (music, setting, props, lighting, use of camera, editing etc)

SIMILARITIES

The detective who has a ‘natural’ instinct for law and order

One of the detectives is of course a genius and has heightened knowledge and instincts to solve the case

The first episode often introduces a lot of different characters

Everything starts off equilibrium

The use of binary oppositions around familiar themes: family, community, law and order, justice. 

have elements of urban and rural landscapes

reactionary representations of police, family, law and order, urban/rural

the killers were all outsiders who you wouldn’t have suspected to be the killer from first interaction

opening montage sequence that often gives clues as to the whole series – themes, locations, characters, events etc.

DIFFERENCES

The Killing, The missing has the main detective as female (radical ideology)

THEORY

PROPP

TODOROV

LEVI-STRAUSS

SEMIOTICS

pathetic fallacy

Background about the show

The Killing (Danish: Forbrydelsen, “The Crime”) is a Danish police drama television series created by Søren Sveistrup and produced by DR in co-production with ZDF Enterprises. It was first broadcast on the Danish national television channel DR1 on 7 January 2007, and has since been transmitted in many other countries worldwide.

The series is set in Copenhagen and revolves around Detective Inspector Sarah Lund (Sofie Gråbøl). Each series follows a murder case day-by-day. Each fifty-minute episode covers twenty-four hours of the investigation. The series is noted for its plot twists, season long story lines, dark tone and for giving equal emphasis to the stories of the murdered victim’s family and the effect in political circles alongside the police investigation. It has also been singled out for the photography of its Danish setting, and for the acting ability of its cast.

According to Vulture, the show is based on the true story of former FBI agent John E. Douglas, who pioneered criminal profiling at the FBI. The Netflix series follows the fictional agent Holden Ford, played by Jonathan Groff, as he interviews serial killers who are based on real-life murderers.

In 2011, a US remake was produced by the American cable network ACM.

Who is the primary, secondary and tertiary audience for this product?

the primary audience would be crime drama show lovers with the age bracket of 16 and up

Theorist	What does it mean (in your own words)	How does it apply to the advert (in your own words)
Equilibrium	is the balance in the story of 2 oppositions then disupted equilibrium is when the story becomes unbalanced which is considered more interesting	equilibrium is when the set is bland and normal before they get bossed up
Binary Opposition	binary opposites helps to thicken the plot and further the narrative since its 2 oppositions agains each other eg good and evil	this is displayed when th story has the further narrative of getting bossed up
Character Types	character types is the theory that every story needs 8 types of characters. villain, hero, sidekick, victim…etc	the protagonists of the advert are the heroes and the bell boy is the victim of being saved from his boring job by getting bossed up

• Todorov’s Theory of Narrative Equilibrium 
• Levi-Straus Theory of Binary Opposition
• Propp’s Theory of Narrative Characters Types