• Age – 44
• Race – Indian-American
• Location – Los Angeles
• Gender – Male
• Occupation – IT Coder
• Hobbies – Walking, creating websites
• Newspaper/ Magazine Readership – The Times, Nerds Unite
• Favourite Film – Back to the Future
• Favourite TV – House of Cards
• Music – Soft pop – The Beatles
• Favourite Brand – Next, Gap

My character is:

• NRS – C1 as he works in an office, using lots of software to help code which requires a decent amount of skill, while earning not too much.
• Young and Rubicam’s 4 C’s – The Mainstream as he goes to work everyday and just gets by everyday while living an ordinary life.
• 7 New Class Types – Technical Middle Class – As he is slightly older, therefore normally less culturally engaged but as coding requires some skill, they earn quite high economic capital.

It is a games magazines, and have got inspiration from Games TM and PC Gamer. My intention is to create a magazine cover that covers reviews, tips and a front cover that bases about a gun slinging open-world game. It also contains plugs, puffs and a skyline with a large image in the centre.

My target market is primarily for teen men but this is a generalization as anyone can be into video games

• Orphans and Widows – Used to describe when text has been left on it’s own
• Plugs and Ears – Text that is located on the front cover which gives insight on contents

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As more people can access the internet and therefore get their information online which is quicker so less people will go out to buy a magazine. By the time the magazine is created and published, the news could be old or irrelevant by the time someone buys a magazine. Also websites are usually free and so people may not want to pay for information. Magazines also take up environmental resources by cutting down trees for paper.

Barthes – French literary theorist, philosopher, critic, and semiotician. Barthes’ ideas explored a diverse range of fields and he influenced the development of many schools of theory, including structuralism, semiotics, social theory, design theory, anthropology, and post-structuralism.

Pierce – American philosopher, logician, mathematician, and scientist who is sometimes known as “the father of pragmatism”. He was educated as a chemist and employed as a scientist for thirty years

Saussure – Swiss linguist and semiotician. His ideas laid a foundation for many significant developments in both linguistics and semiology in the 20th century. He is widely considered one of the founders of 20th-century linguistics and one of two major founders of semiotics/semiology

Semiotics – the study of signs and symbols and their use or interpretation.

Sign – a gesture or action used to convey information or an instruction.

Signifier – a sign’s physical form (such as a sound, printed word, or image) as distinct from its meaning. (Saussure)

Signified – the meaning or idea expressed by a sign, as distinct from the physical form in which it is expressed. (Saussure)

Icon – a person or thing regarded as a representative symbol or as worthy of veneration.

Index – (in a book or set of books) an alphabetical list of names, subjects, etc. with reference to the pages on which they are mentioned.

Symbol – a thing that represents or stands for something else, especially a material object representing something abstract.

Code – a system of words, letters, figures, or symbols used to represent others, especially for the purposes of secrecy.

Dominant Signifier – The main sign

Anchorage – Meaning of a sign

Ideology – a system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.

Paradigm – a group/collection of similar things

Syntagm – a linguistic unit consisting of a set of linguistic forms (phonemes, words, or phrases) that are in a sequential relationship to one another.

Signifcation – the representation or conveying of meaning.

Denotation – the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests. (Barthes)

Connotation – an idea or feeling which a word invokes for a person in addition to its literal or primary meaning. (Barthes)

Myth – a belief that lots of people believe in however it isn’t true.

Dominant Ideology – the attitudes, beliefs, values, and morals shared by the majority of the people in a given society

A Radical Text – Text that challenges the dominant ideology

A Reactionary Text – Text that supports the dominant ideology