Age range: Demographic

Gender: Demographic

Social Class: Demographic

Race/ Religion: Demographic

Lifestyles and aspirations: Psycho-graphic

Tastes and interests: Psycho-graphic

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-More effort to pick up from a shop compared to making online

-Magazines companies make less profit because it is more money to produce

-Their printers don’t become of use because they are used less

-Had to stay relevant against digital content because it is easier to update

-Easier to share faster using viral marketing to a lot more quickly.

-Uses environmental resources

-Takes up physical space

1. Roland Gérard Barthes was a French literary theorist, philosopher, critic, and semioticianBarthes- Roland Gérard Barthes was a French literary theorist, philosopher, critic, and semiotician.

Pierce- American philosopher, logician, mathematician, and scientist

Saussure- A Swiss linguist and semiotician

Semiotics- The study of signs and symbols

Sign-  An indicator to a greater picture.

Signifier- A sign’s physical form (such as a sound, printed word, or image) as distinct from its meaning

Signified- The meaning or idea expressed by a sign

Icon- Person or thing regarded as a representative symbol

Index- A sign that has a link to its object 

Symbol- Thing that represents or stands for something else

Code-  A system of words, letters, figures, or symbols used to represent another meaning.

Dominant Signifier- the main sign and communicator

Anchorage- Words “pin down” the meaning of an image 

Ideology- Set of opinions or beliefs by an individual or group

Syntagm- A set of linguistic forms that are in a relationship to one another

Signification- The representation or conveying of meaning

Denotation- The literal or primary meaning of a word

Connotation- An idea or feeling which a word invokes for a person in addition to its literal or primary meaning

Myth- A belief or story that isn’t proven a fact.

Dominant Ideology- main or primary belief

A radical text- a person with extreme views

A reactionary text- A person or belief opposing a radical text

An iconic sign – which has a direct connection to its’ object (ie it looks or sounds like the object): 1. Two people’s faces are on the front cover making it iconic 2. There are pictures of the cars which look similar to real life. 3.

An indexical sign – which has an indirect link to its’ object (think smells 1. F1 logo links to motor sport and racing 2. Title “Racing review” creates a link to motor sport and competition between people to reach a place/ person first 3. Their fire proof suits link to safety and fear of being hurt or injured.

1. A symbolic sign – which has a random or arbitary link based on a shared knowledge or an agreement, for example, a shared culture or language (think letters, words, writing, shapes, squiggles, colours, sound effects, facial expressions, hand gestures, clothing, hair styles, etc) 1. We can all agree that the letters all mean something and come together to make a word and a sentence. There is no evidence to prove that this is real but something we agree upon.

With my personal attempt at making a Boys’ life magazine, I wanted to oppose the stereotype of a Males exploring and doing dangerous activities by including a Female having fun and doing an extreme sports. This may shock people because you expect a man to be surfing, and not a Female.

I chose the words “Wild”, “free” and “you” because of the freedom and excitement to show and support of opposing to dominant ideology in the sense that, people picture Females staying home, out of danger and doing more practical activities and tasks. The word “you” implies that anyone can do anything and is designed to make the reader feel included and apart of the movement and targeted to feel welcome and motivated. “Free” can also show that you have no limits and you can do anything you want to do and be who you want to be.