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VOGUE – SPECIFIC STORIES

BTS on The Late Late Show with James Corden

BTS Will Perform “Black Swan” for the First Time on “Late Late Show With James Corden”

The language of composition and layout: The main image has been displayed clear and large at the top of the article in order to give the reader an idea of what the article is about.

The genre conventions of websites:
presenter James Corden – suggesting a potential interview with BTS.
genre is music

target audience: teens with an interest in KPOP, more specifically BTS

representation: message sent – BTS will perform on The Late Late Show to their new song “Black Swan”

Teen Vogue is culturally significant in its marrying of the political with fashion and lifestyle to target a young female audience more traditionally seen as interested in more superficial issues: I think this article challenges the dominant ideology as this article focuses on the music industry rather than the fashion and politically side. However, i feel that there is a reactionary response as it does initially target the younger generation, as they are a young KPOP group.

Nikkie de Jager

“YouTuber Behind NikkieTutorials, Nikkie de Jager, Came Out as Transgender”

The language of composition and layout: The main image has been displayed clear and large at the top of the article in order to give the reader an idea of what the article is about.

The genre conventions of websites: youtuber – makeup industry – transgender society

target audience: youtube industry – surporting transgenders to speak out

representation: represents transgender society

Teen Vogue is culturally significant in its marrying of the political with fashion and lifestyle to target a young female audience more traditionally seen as interested in more superficial issues:

Vogue

  • Was established in 2003

OWNERSHIP

  • publisher Conde Montrose, from New York City

COMGLOMERATE

  • Conde Nast

CROSS MEDIA TITLES / PRODUCTS

  • LVMH ( include portfolio with products such as Louis Vuitton )

PRIMARY TARGET AUDIENCE

  • female teenagers between ages of twelve to seventeen

INTENDED MESSGAGES

  • cultural differences
  • Teen Vogue claims to be the “young person’s guide to conquering and saving the world,”
  • share content and material that directly contradicts the very basis of human dignity

LANGUAGE COMMUNICATION

  • magazine
  • online website
  • in January 2017, the magazine’s website had 7.9 million US visitors compared to 2.9 million the previous January
  • TEEN VOGUE IS WORTH AROUND $35 MILLION

DOUBLE PAGE SPREAD

Double Page Spread Statement of Intent:

For my DPS I decided to talk about a gaming artist. I went for a color theme of red, as the model is wearing a red jumper. These pages are designed to be informative and easy to read as my target audience is young teenagers. I have made some writing bold to make it stand out, for example, the ‘sketch to screen’ font is very large and bold, as I wanted my audience to know what the page is all about.

contents page

Contents Statement of Intent:

For my contents page, I have chosen to use black and white as I feel it makes the page look simple yet effective. I have chosen this photo of the girl with the blindfold as it represents the secret behind the art of gaming, as gamers don’t see how gaming characters are made. For the title of the content, I have taken inspiration from a magazine while I was researching magazine layouts and house designs. I have used this effective title as it gives interest to the page, as it isn’t just set out in a straight line. I have designed a box to display page numbers and titles. I have used the colors pink and green to give the page some color.

magazine front cover

Front cover statement of intent

I have redesigned my front cover to look more colorful and appealing. Furthermore, I created it to satisfy the personal needs of my target market; teenagers with an interest in art, by showing drawings in the plugs, and words such as ‘creations’, ‘imaginative’ and ‘transform’. My target is for my audience to satisfy their needs and escape into their enjoyment of art. The main colors I used to create this front cover was orange, green, white and black. Linking to C.S Pierce, who looked into semiotics, which is the study of signs, I have used a symbolic sign by using a vibrant orange to give the magazine a more gaming style, as a feel that bright luminous colors are used in games. Also, I have used an lexical sign within one of my plugs, which is a mask, held by a girl. This mask links to disguise, which can link to gaming characters such as Assassin’s Creed. So audiences who like Assassin Creed will be intrigued to buy this magazine. I have used different fonts to give bolder, sharper texts and light, clean texts. I have made some words within the texts a larger size, and bolder to make the words stand out. The words I have chosen to stand out are key words that represent the magazine as a whole; ‘imaginative’, ‘transform’, ‘secret’. For the main picture in the center, I used color red and blue color sheets to create this orange light effect. I like this as it gives the magazine more of a gaming effect as it looks more creative and robotic.

Explain the appeal of low to medium budget films to Hollywood conglomerates

With Hollywood conglomerates having ownership over low to medium budget films, can be appealing for them (for example Fox owning the film Hidden Figures) as it can allow them to generate more advertisement and distribution towards their audience, as purchasing these small companies were inexpensive as it was low on budget. Furthermore, it allows for greater globalization, meaning in contemporary society, distant countries can become inter-rated and connected together by trade communications.

Hidden figures is a Hollywood film with a budget of $25 million. This is classified as a low to medium budget film. This is an industry category which has recently been acknowledged for its profit potential. Therefore, this is a main reason why the company Fox have chosen to become a conglomerate of the film Hidden Figures, as they see potential in this film to generate a successful amount of profit which allows them to lead to a high net income. Interestingly, the film Hidden figures did come out to be successful, with a total revenue of $236 million from producing the film. Furthermore, most of Fox’s film productions, including Titanic , Star Wars and Bohemian rhapsody, have been extremely successful, from its combined total revenue of $29 billion, so, by deciding to become the owner of the film Hidden Figures, there is a high chance that this film will also become a success. Furthermore, knowing that the film has profit potential, there is little risk in spending lots on marketing and advertisement to try and distribute the film across the world, because in the long run, the film is guaranteed to make great amounts of revenue.

HIDDEN FIGURES ANALYSIS

  • co – production between independent production companies + major Hollywood Conglomerates though film subdivision fox 2000
  • fox is seen as a conglomerate with an exploration of role of low budget film making
  • budget was $25 – low to medium budget film – known as a profit potential film.
  • distribution techniques – focuses on distribution and exhibition linked to targeted audience.
  • strong links to contemporary concerns and debates about race in the US.
  • film is targeted at audience often ignored by Hollywood due to age, gender + race.
  • strategy of media conglomerates is to facilitate control of markets. including low budget + low to medium budget fare, eg hidden figures is more likely to garner awards and attract prestige. 
  • Fox as a conglomerate with diverse cross-media elements including facilities for media production, distribution and circulation means they have structures + means to get films with independent feel/consciousness/aesthetic to a mainstream audience. 
  • should be familiar with production and distribution of film