Image: The image for my cover will be Mario escaping down a pipe in the bottom right hand corner. In the left had corner the same pipe will be present with Mario’s legs coming out upside down so that it looks like the other side of the pipe on the right

Title: ‘The game’ in a similar font and red box as ‘the sun’ to make it seem like a news paper

Other features: Price, barcode, featuring, plugs

Ideal consumer: ages 9-14, male, interest in wii/ nintendo games, no part time job

1. Barthes: French writer and critic/ A leading theorist of the study of semiotics
2. Pierce: An American philosopher
3. Saussure: a Swiss linguist and semiotician
4. Semiotics: the study of signs and symbols and their use or interpretation
5. Sign: a gesture or action used to convey information or an instruction
6. Signifier: a sign’s physical form (such as a sound, printed word, or image) as distinct from its meaning (Saussure)
7. Signified: the meaning or idea expressed by a sign, as distinct from the physical form in which it is expressed.
8. Icon: a person or thing regarded as a representative symbol or as worthy of veneration
9. Index: a sign or measure of something
10. Symbol: a thing that represents or stands for something else, especially a material object representing something abstract
11. Code: a system of words, letters, figures, or symbols used to represent others, especially for the purposes of secrecy
12. Anchorage: Fixes the meaning of a sign
13. Ideology: A system of ideas and ideals
14. Paradigm: a collection of signs
15. Syntagm: a sequence of signs with meaning
16. Signification: the process of creating meaning
17. Denotation: The literal meaning of a word
18. Connotation: An idea or feeling that a word invokes
19. Myth: Something that is made up and excepted
20. Dominant signifier: The main sign
21. A radical text: A text that radicalises ideology
22. A reactionary text: A text that supports ideology
23. Dominant ideology: Dominant ideas attitudes values or beliefs