- The media can be legitimately held accountable for what they do/do not do
- Articulated?
- Civic media sector – consists of channels of communication linked to groups and social networks
- Social market sector – sustains provision by groups with very limited financial resources
- Conventional market sector – relates to the public as consumers
- Over-entrenchment?
- Buttressed?
- Civil service model – ‘public trustees’ appointed to broadcasting authorities, broadcasters are provided with lots of freedom in reality, to interpret public service guidelines (Curren and Seaton 1996, Tunstall 1993, McNair 1993)
- Regulation – free market? or state control?
All posts by Max C
Filters
habermas and the public sphere
- Habermas describes the public sphere as a “society engaged in critically public debate”
- Habermas has allowed all types of media to become interconnected in some sort of way
- Plurality?
- Democracy?
- Concentration of ownership?
- Media watchdog?
manufacturing consent
- Agenda setting –
- Framing – How big conglomerates companies show their interpretation or their preferred consumption of certain
- Myth making – Averts the societies attention in order to distract them from their agenda setting, which may not be collectively agreed with
- Conditions of consumption –
new vs old media
Table to contrast ‘New’ vs ‘Old’ Media: Do you agree?
NEW MEDIA | OLD MEDIA |
| Active involvement | Passive involvement |
| Two-way conversation | One-way conversation |
| Open system | Closed system |
| Transparent | Opaque |
| One-on-one marketing | Mass marketing |
| About Me | About You |
| Brand and User-generated Content | Professional content |
| Authentic content | Polished content |
| FREE platform | Paid platform |
| Metric: Engagement | Metric: Reach/ frequency |
| Actors: Users / Influencers | Actors/ Celebrities |
| Community decision-making | Economic decision-making |
| Unstructured communication | Controlled communication |
| Real time creation | Pre-produced/ scheduled |
| Bottom-up strategy | Top-down strategy |
| Informal language | Formal language |
Network documentary – Recap questions
Network Effect – Theodore Vail
Network Effects describes the phenomenon how the value of a good or service increases as more people start to use that good or service.
Feedback loop theory – Norbert Wiener
States that a person has habits and interests, which can be found out and used by media companies to target and market media to consumers based on their interests and habits. This is more effective than targeting non-specific adverts or media at consumers as it is more likely to grab their attention.
Dunbar number
Suggested cognitive limit to the number of people with whom one can maintain stable social relationships—relationships in which an individual knows who each person is and how each person relates to every other person.
Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’
Key words associated with new media
Active – frequent user of new technology, more people use technology nowadays. notifications keep you updated and using the app/software
Circulate – spread a product so more people will buy – Teen vogue circulates magazines online to enlarge their audience
New technology
| Production | Distribution | Consumption |
| – PC – Digital camera – Design software – Web applications – Tablets – Data profiling – Word processor | – Social media – Print advert – TV advert |
Teen Vogue CSP 7
Teen Vogue is a former US print magazine as a sister publication to Vogue to targeted at teenage girls. The first issue was made in January 2003 and the final issue was made in December 2017. The magazine expanded its focus from fashion and beauty to include politics and current affairs that are occurring in the world.
- Its single-copy sales dropped 50 percent in the first six months of 2016.
- Advanced publication is the parent company to Conde Nast, who publish teen vogue as well as other publications including Vogue.
- Advanced publications earned $2.4 billion a year.
- Vogue and teen vogue are sister companies
nea coursework
Statement of Intent
My magazine is labeled by the title of ‘World of Gaming’, this is mainly targeted towards males between the ages of 15-19. It is targeting mainly males because the specific types of genre that are featured within the magazine are more appealing towards males. However, females may enjoy these genres so could be intrigued into reading this. I wanted to create a gaming magazine that is gives useful insight on the game and to lure the audience into feeling like they’re in the game giving them an idea of what it’s like. This allows the reader to become involved within the game. Between the genres in the game, hybridisation is involved as it’s a combination of more than one genre. The genres that consist in my game ‘The Revenant’ are horror, action and adventure. All these different elements are different aspects of the game. Common ideology when the genre of horror is featured is associated with a dark and gloomy setting adding to the effects, hence why my game is set in an unattractive forest. I’ve used darker colours to emphasise the fact it’s a horror game as a connotation to the forest. Predominantly I wanted to use darker colours as well as red:red is a very deep colour that refers to blood or the devil which is perfect in this aspect to use consistently throughout my magazine.
csp 6
- Lonnie Corant Jaman Shuka Rashid Lynn (born March 13, 1972), better known by his stage name Common
- Common is an American rapper from Illinois, Chicago
- He won a grammy for the best R&B singer
- Debuted in 1992 with the album ‘Can I Borrow A Dollar?’
- Net worth $45m
- The song featured in his album in 2016 ‘Black America Again’
- Black and white, the setting is quite dark as it’s filmed in a prison
- Letter to the Free was made soundtrack to The 13th – a documentary by Ava DuVernay named after the American 13th amendment (the abolition of slavery)
- The singers are very passionate as it’s something they felt strongly about, how black people were mistreated in slavery
[Verse 1: Common]
Southern leaves, southern trees we hung from
Barren souls, heroic songs unsung
Forgive them Father they know this knot is undone
Tied with the rope that my grandmother died
Pride of the pilgrims affect lives of millions
Since slave days separating, fathers from children
Institution ain’t just a building
But a method, of having black and brown bodies fill them
We ain’t seen as human beings with feelings
Will the U.S. ever be us? Lord willing!
For now we know, the new Jim Crow
They stop, search and arrest our souls
Police and policies patrol philosophies of control
A cruel hand taking hold
We let go to free them so we can free us
America’s moment to come to Jesus
[Verse 2: Common]
The caged birds sings for freedom to ring
Black bodies being lost in the American dream
Blood of black being, a pastoral scene
Slavery’s still alive, check Amendment 13
Now whips and chains are subliminal
Instead of ‘nigga’ they use the word ‘criminal’
Sweet land of liberty, incarcerated country
Shot me with your ray-gun
And now you want to trump me
Prison is a business, America’s the company
Investing in injustice, fear and long suffering
We staring in the face of hate again
The same hate they say will make America great again
No consolation prize for the dehumanized
For America to rise it’s a matter of Black Lives
And we gonna free them, so we can free us
America’s moment to come to Jesus
institutional details -hidden figures
- I believe that the size of the film was small/medium because it was only a budget of $25m, however it was recognised for its profit potential.
- The specific appeal of this film to fox studios is that it provides useful information and insight in order to refer to the world’s current situation today. Due to the fact that the film is within a medium budget, this means it has a lot more profitable potential as less money is spent to make the film in the first place.
- To entice and excite the audience, they can feel educated watching this film as it takes them back in time and refers to history to give the audience an idea of the pressure and involvement before the first man went to the moon.
- The film earned $236m from a budget of $25m which they spent on it, therefore making $211m so lots of profit was made overall.