All posts by Lucie H
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Media header
Definitions
Barthes – he is one of the leading theorists of semiotics, the study of signs
Pierce – Charles Sanders Peirce came up with the theory, which he called semiotics, meaning the philosophical study of signs
Saussure – he was a semiotician and a founder of semiotics/semiology
Semiotics – signs or symbols and their use or interpretation
Sign – An object or event in relation to something
Signifier- A signs physical form
Signified – The meaning expressed by a sign
Iconic sign – a person or thing used as a representative symbol
an Indexical sign – a sign or measure of something.
Symbolic sign – A symbol is a mark sign or word that represents something
Code – a system of words, letters, figures, or symbols used to represent others
Dominant Signifier- most important sign in a product
Anchorage – signs that fix meanings
Ideology- a system of ideas
Paradigm- a group of signs
Syntagm- a linguistic unit consisting of a set of linguistic forms, signs that are connected to work together
Signifcation- the representation or conveying of meaning.
Denotation- the literal meaning of a word
Connotation- the abstract meaning or intension of a term
Myth- a widely believed but false belief or idea.
Radical text – A text that challenges the dominant ideology.
Reactionary – dominant common sense, supports the dominant ideology
Media summer task
Iconic signs
- The red monster
- The logo
- The sponsor logo
- The ‘Evil’ title
- Catching headers
Indexical
- The labels beside the monster that describe how to defeat him.
- ‘The rise and fall of ion storm’
- ‘World of Warcraft’
- face of the monster represents the villain in a game
Symbolic
- ‘new laptops’ sign links to technology/gaming
- Catching headers ‘exclusives’
- red background to symbolize the monster
- Green background to symbolize ‘good’
- red background can also link with ‘evil’ and danger
- grungy font of heading links to ‘evil’
Media Timeline
Media Questions and Statements
What is media?
- Form of entertainment
- How people find out about things
- staying connected
- Provides information
- Find out whats going on in the world
- Advertisement
What is media studies?
- Learning different forms of media
- Learning the different ways we receive media
What is the point of media studies?
- A way for people to find out about whats going on in the world
- To have a career in Newspaper writing/editing, TV and music.
Statements
I think learning media studies will help me to learn the different career paths that involve media.