Mast Head draft
All posts by Lawrence B
Filters
Audience Profiling
Gender – Male
Ethnicity – African American
Location – London city
Occupation – Lawyer
Fav. Brands – Hugo Boss and Paul Smith
Fav. Films – Good Fellas, Donnie Brasco, The Godfarther
Upper Class – (Occupation, Brands, Location)
He has an upper class job and lives in a high end part of London City. He wears middle class brands.
established middle class – (Age, Occupation, Ethnicity)
Psychographic – The aspirer (Films, Brands, Occupation, Location)
He aspires to be more accepted within society through his occupation and the brands he wears. He moved to London to get the best job he could and he aspires to be like his favorite actors in his favorite films.
Audience Characteristics
- Age range – Demographic
- Gender – Demographic
- Social class – Demographic
- Race/religion (if appropriate) – Demographic
- Lifestyles and aspirations – Psychographic
- Tastes and Interests – Psychographic
Magazine first draft
Young adult – male – rich – likes games – likes magazines – white
Print Language
Magazine Analysis
What are the biggest challenges for the magazine industry in the digital age?
Digital content is updated constantly so it can be hard for magazines to keep up with trends, news or anything they need to add to their stories. Ease of access when a magazine is online compared to a physical copy. Online means no waste either from the producers of the magazine or the consumers that buy it to only throw it away after its read. Therefore there is an economic advantage to online magazines, making physical magazines obsolete.