Active audience: Not just receiving info but actively being involved.

Passive audience: Merely observing television.

Positive stereotypes: A subjectively favorable belief held by society.

Negative stereotypes: Widely held belief about an individual or group which displays them in a poor light and is normally entirely unrepresentative of the situation.

Counter types: positive stereotype and emphasizes the positive features about a person.

Misinterpretation: the action of interpreting something wrongly,misleading account of something.

Selective representation: Selective representation is when groups of people are represented more in government than others.

Dominant Ideology: Denotes the attitudes, beliefs,values and morals shared by the majority of people in a given society.

Constructed Reality: Manufactured reality of environments eg, Made in Chelsea.

Hegemony: Leadership or dominance, especially by one state or social group over others.

Audience positioning: Refers to the techniques used by the creator of a text to try to get the audience to understand the ideology of the text. This could mean that the audience is being convinced to identify with a character or buy a product.

Constructed identity: Shaping values and beliefs influenced by cultural systems and individual actions.

Negotiated identity: Process which reaches agreements of “who is who” in relationships and friendships.

Lara croft can be seen in a reactionary manner due to the fact that physically she is seen as feminine due to her outer features. Yet, she can also be seen physically as a masculine character because of her weaponry and muscles and also the context of the game. Also, her persisting independence, strength and intelligence make her a good role model for young girls, as these are traditionally male qualities.

I wanted my front cover to be appealing to young adults and adults with children, and before I started working on it properly knew that I intended to make the cover look sleek and professional. I edited the image on the cover thoroughly so that it would almost have a gritty and intense effect on whoever were to look at it; and made sure that readers would be immediately drawn in. The theme of “a Magazine for Gamers” is ideal in the sense that gaming is entertaining and a hobby which means that potential readers will already have an avert interest in this topic. I chose the name “Gamestarz” to subtly promote the idea that withing the digital world, you can make something of yourself and be a “star”. This notion would be appealing to young adults and teenagers. Also, the bright contrast between the black and white , and blue and red looks right at home with “pop culture” and furthermore brings more attention to the magazine as a whole brand. After looking at genuine and authentic games magazines I chose a clean and simple layout that would still be effect. Also, I decided to use a controversial question because not only is it a realistic piece of journalism but because it is relevant to the media society today.

I have decided to sketch my front cover lightly so that I can add more details as I go and add the necessary changes. I also used a very similar layout to my induction task front cover as I am want to use a similar style and colors that are bold and eye-catching, like blues and reds. The heading needs to be obvious without detracting attention from the main image.

My ideal consumer would probably be a young to middle-aged adult. This is because there is a photograph of a child on the front of the cover; which then may prompt a parent to apply the cover article to their own child. Also, young-adults may also be intrigued because of the sleek style of magazine and the other possible articles within.

Barthes – One of the leading theorists of semiotics, which is the study of signs.

C S Pierce – A scientist and philosopher best known for being the earliest supporter of pragmatism.

Ferdinand De Saussure – A Swiss linguist and semiotician.

Semiotics – The study of signs and symbols and their interpretations.

Sign – An object or event regarded as an indication of what has happened or is going to happen.

Signifier – The object.

Signified – The meaning or idea expressed by a sign.

Icon – A thing or person regarded as a representative symbol.

Index – A sign or measure of something.

Symbol – A mark or character used as a conventional representation of an object, process or function.

Code – A system of letters, words, symbols or figures used to represent others.

Dominant Signifier – The most important sign.

Anchorage – When one piece of media uses another to reduce the amount of connotations in the first piece.

Ideology – A set of beliefs that an entity or person has.

Paradigm – An example or pattern of something; a pattern or model.

Syntagm – When a sign appears in a sequence that creates a different meaning.

Signification – The process of making something.

Denotation – Barthes – the object the thing.

Connotation – an idea or feeling that is abstract to the meaning of intentions.

Myth – A false belief or idea.

Radical text – Challenges the dominant ideology.